COMMUNICATION IN ORGANISATIONS

An equally significant factor that shall be probed into will be the issue of communication.
Simultaneously, the issue of communication between employee (marketers) and employer,
and between employee (marketers) and customer shall be taken into account in this
passage. Company TGs main channel of communication was carried out through a social
media platform, this was apparent on the principal issue in the case study was on the 45%
of increased raw material pricing that incidentally cause the significant increase to product
price, which was the basis of multiple customers dissatisfaction.

Communication, referring to processes by which information is transmitted and understood,

entails effective communication to be carried out between 2 or more people accurately and
timely to effectively synchronize the work. As Chester Barnard puts it An organization
comes into being when there are persons able to communicate with each other. This is
reflected in this case study where social media is utilized, causing conflicts between
subsidiaries and the management in decision making and subsequently marketers and
customers. It was the contradictions of statements between marketers and management
decisions causing major dissatisfaction by their regular customers, reflecting a
misrepresentation in their initial pricing. Thus, the root of communication misapprehension
will be solely on the scrutiny off the third function of communication, of Decision Making
in this illustrated chain of events causing a setback to its clients.

The adoption of a social media based channel of communication in TG, serves as a medium
of coordinating work, reducing verbal communication between personnels higher up in the
hierarchy. The advantages to this approach possibly enhances message encoding proficiency
towards receivers so messages may be fine-tuned to be conveyed more efficiently and
effectively. It is also transparent and undisguised, in which communication context of
mental modes, allowing representations of elements of a setting and relationships regarding
contextual features of the information among those elements were being discussed,
increase the accuracy of message content and reduces the need for communication about
that context. This is where the merits comes to a halt.
Where the need for communication about a context is reduced, is a paradox on effective
communication, substantially for communication to decision making. It is a poor medium,
dysfunctional for ambiguous, complex and novel situations especially in circumstances that
incorporates large volume of information and requires rapid feedback. Subsidiaries are
unable to express non-verbal communications (facial gestures, voice intonation, physical
distance, silence) and the management team were unable to perceive these information
from social media which causes unnecessary data misapprehensions.

Communication barriers shall be taken into account where there could be information
overload where there is so much dispersed presented information, and this abundance of
information often get overlooked or misinterpreted when management team could not
ultilise all promiscuous information fast enough. This has a direct effect resulting poorer
quality decisions, as well as higher stress levels for their subsidiaries.

Nonetheless, we shall take into account communication barriers, where there are certain
aspects of communication that impairs effective communication. It could be the physical
separation causing less apprehension of non verbal communication as expounded above. Or
there could be status differences, where subsidiaries could be too afraid to voice out their
opinions towards the management teams responsible for decision making.

REMEDY
To initiate a remedy to this situation, we shall first take into the account of gateways to
communication that counters communication problems. Firstly, face to face interactions
between subsidiaries and the marketing team shall be established for complex and technical
matters especially on intrinsic pricing magnitude. Status differences gateway shall be taken
too into consideration as employees opinions and different manner of handling sales or
orders in marketing department shall be taken into account for continuous response
providing feedback for the issue. Firstly, subsidiaries are obligated to get the message across
to the receiver precisely without ambiguity. Secondly on the receivers side (management)
shall practice active listening towards its employees, through postponing evaluations and
sensing the contributed input, evaluating the message through the speakers feelings,
thoughts, emotions and responding to the feedback with a proper clarification.

Micro levels communication are where we have been scrutinized heretofore, whereas
macro communication shall be accommodated throughout the top hierarchy leaders to
maintain an open flow of communication across the entire organization to curb an identical
mishap in this situation from arising.

Direct communication from top management highly boosts employee satisfaction and
improves employee motivation and other stakeholders to improve morale. This could be
carried out through roundtable meetings for staff representations to be able to express
their opinions and various issues. A formal direct communication could be carried out
monthly or quarterly. However, this would only be beneficial provided the management
team give priority to active listening sensing evaluating and responding for an effective
measure to be taken. The communication process shall be executed towards effective
encoding and decoding through the right communication channels. In this scenario, price
setting decision making is a complex setting which requires rapid feedback shall be
appointed to prevent further miscommunications and invigorate constructive
communication in line with appropriate leadership style as discussed in (1) above.

Towards marketers and their respective clients, the next measure is effective
communication towards rectification of the commotion due to the unanticipated change to
the primary complied selling price, which would be unethical and not in line with the
company policy which prohibits pricing amendment one month before shipping date.
Marketers shall take into consideration cross-cultural diversity towards different
international clients across cultures. On the contrary, marketers shall employ interpersonal
communication to get the message across for the receivers (customers) performance as an
active receiver. Through active listening, sensing allows them to postpone evaluation by
apprehending the considerations of the sender (marketer), evaluating conversations of both
parties considerations, and situation, and eventually responding to each evaluation. It shall
be noted that all these measures taken are towards rectification of the mishaps of
miscommunication.