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:
Cobley, P. and L. Jansz (2001), Introducing Semiotics, Cambridge: Totem Books.
Chandler, D. (2002), Semiotics: The Basics, London: Routledge.
:
Barthes, R. (1957/1972), Mythologies (. J. Cape), New York: The Noonday Press.
Eco, U. (1998), Serendipities: Language and Lunacy (. W. Weaver), New York: Columbia University Press.

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