Professional Documents
Culture Documents
Special
About
What so Muji is a call to return to simplicity in daily life.
Their primary goal is to ensure customers do
Special not pay for what they cannot use, hopes to be
Streamlining
Process
Eliminate unnecessary
manufacturing processes
Good Price with Reason -Every product is carefully processed
at Muji. If processes have nobearing
on quality, they arediscarded. some
items that do not meet certain
standards of size are turned into
products for sale.
MUJIs philosophy
Simplification of Packing
Minimizing of packaging
Simplification of Packing
Minimizing of packaging
NO BRAND
strategy
Strategic Marketing
NO BRAND
strategy
Strategic Marketing
Universal
MUJI
Environmental conscious
Creative
human
Japanese aesthetics of life
World communication
Functionalism
No design
World
User friendly
BRANDING STRATEGY
How to make
Style.
Value. people notice strength in product design.
Simplicity. Uniformity.
has a consistent brand identity.
the products are easy to use.
BRANDING STRATEGY
How to make
Style.
Value. people notice strength in product design.
Simplicity. Uniformity.
has a consistent brand identity.
the products are easy to use.
BRANDING STRATEGY
How to make
Style.
Value. people notice strength in product design.
Simplicity. Uniformity.
has a consistent brand identity.
the products are easy to use.
BRANDING STRATEGY
How to make
Style.
Value. people notice strength in product design.
Simplicity. Uniformity.
has a consistent brand identity.
the products are easy to use.
BRANDING STRATEGY
How to make
Style.
Value. people notice strength in product design.
Simplicity. Uniformity.
has a consistent brand identity.
the products are easy to use.
BRANDING STRATEGY
Worldwide branding:
How to make
Style.
Value. people notice
Unique Brand Identity: asMuji
No-Brand brand
strength in product design.
as a brand?
ensuring quality products
with costs low.
Simplicity. Uniformity.
has a consistent brand identity.
the products are easy to use.
BRANDING STRATEGY
Worldwide branding:
How to make
Style.
Value. people notice
Unique Brand Identity: asMuji
No-Brand brand
strength in product design.
as a brand?
ensuring quality products
with costs low.
Simplicity. Uniformity.
has a consistent brand identity.
the products are easy to use.
BRANDING STRATEGY
Worldwide branding:
How to make
Style.
Value. people notice
Unique Brand Identity: asMuji
No-Brand brand
strength in product design.
as a brand?
ensuring quality products
with costs low.
Niche Marketing
Demographic:
Age: 20 - 40 years old
Income: S$ 2000 and above
Profession: Collage and University Students, Young Working Adults, Businessman and
Businesswoman, Housewife.
Psychographic:
Customers who hate supporting corporate logos.
People who support Mujis environmental friendly stance.
Consumers who are thrifty and looking for frill-less products.
Competitors.
Competitors.
HOW IS IT POSSIBLE TO A BRANDLESS
BRAND, SURVIVED AS A BRAND?
David Aaker, Vice Chairman of Prophet
Muji, one of the strongest retail brands in the world, has created its own subcategory. Few brands deliver more emotional and self-
expressive benefits than does the Muji brand. Yet, the Muji brand vision is not to be a brand!! It is the no-brand brand.
HOW IS IT POSSIBLE TO A BRANDLESS
BRAND, SURVIVED AS A BRAND?
David Aaker, Vice Chairman of Prophet
Muji, one of the strongest retail brands in the world, has created its own subcategory. Few brands deliver more emotional and self-
expressive benefits than does the Muji brand. Yet, the Muji brand vision is not to be a brand!! It is the no-brand brand.
Muji is about simplicity, moderation, humility, and self-restraint. The Muji philosophy is to deliver functional products that strive not
to be the best but enough. Enough does not mean compromise and resignation but a feeling of satisfaction knowing that the
product will deliver what is needed but no more.
HOW IS IT POSSIBLE TO A BRANDLESS
BRAND, SURVIVED AS A BRAND?
David Aaker, Vice Chairman of Prophet
Muji, one of the strongest retail brands in the world, has created its own subcategory. Few brands deliver more emotional and self-
expressive benefits than does the Muji brand. Yet, the Muji brand vision is not to be a brand!! It is the no-brand brand.
Muji is about simplicity, moderation, humility, and self-restraint. The Muji philosophy is to deliver functional products that strive not
to be the best but enough. Enough does not mean compromise and resignation but a feeling of satisfaction knowing that the
product will deliver what is needed but no more.
A visit to a Muji store is an eye-opener. One of the first things you notice is that the clothes are all bland, mostly white or beige and
never bright. Beige works. And there is no logo on the front of the shirt, in fact there is no label at all not even on the inside of the
garment. Why would you want a label? The furniture, cook ware, and office equipment is plain but functional. The designs are
simple but not for some minimalist statement, they just provide what is needed to deliver function.
HOW IS IT POSSIBLE TO A BRANDLESS
BRAND, SURVIVED AS A BRAND?
David Aaker, Vice Chairman of Prophet
Muji, one of the strongest retail brands in the world, has created its own subcategory. Few brands deliver more emotional and self-
expressive benefits than does the Muji brand. Yet, the Muji brand vision is not to be a brand!! It is the no-brand brand.
Muji is about simplicity, moderation, humility, and self-restraint. The Muji philosophy is to deliver functional products that strive not
to be the best but enough. Enough does not mean compromise and resignation but a feeling of satisfaction knowing that the
product will deliver what is needed but no more.
A visit to a Muji store is an eye-opener. One of the first things you notice is that the clothes are all bland, mostly white or beige and
never bright. Beige works. And there is no logo on the front of the shirt, in fact there is no label at all not even on the inside of the
garment. Why would you want a label? The furniture, cook ware, and office equipment is plain but functional. The designs are
simple but not for some minimalist statement, they just provide what is needed to deliver function.
The store setting supports the products and the philosophy. The music in the background is soothing. The ambiance is relaxing and
delivers emotional benefits that are very Japanese but also travel well. In essence, Muji is a lifestyle brand without the usual
associated energy. Very different from the loud visuals and sounds that come with Abercrombie and Fitch for example.
SO..
CAN A BRAND SURVIVE WITHOUT A BRAND?
YES IT CAN
THE FIRST RULE OF A BRAND IS
BEING DIFFERENT.
WHAT WE THINK MUJI SHOULD DO.
Make some noise
WHAT WE THINK MUJI SHOULD DO.
Make some noise
Muji is too quiet. They needs more advertisements and campaigns to create a buzz and make
them more famous and known.
WHAT WE THINK MUJI SHOULD DO.
Make some noise
Muji is too quiet. They needs more advertisements and campaigns to create a buzz and make
them more famous and known.
Muji is too quiet. They needs more advertisements and campaigns to create a buzz and make
them more famous and known.
It will be good if Muji can expand their catalogue to the level of IKEAs.
WHAT WE THINK MUJI SHOULD DO.
Make some noise
Muji is too quiet. They needs more advertisements and campaigns to create a buzz and make
them more famous and known.
It will be good if Muji can expand their catalogue to the level of IKEAs.
Muji is too quiet. They needs more advertisements and campaigns to create a buzz and make
them more famous and known.
It will be good if Muji can expand their catalogue to the level of IKEAs.
IKEA have two giant stores. It will be great if Muji have it too.
RESources
Aaker, David. Muji-The No Brand Brand. Last revised 13 Jul. 2011. Accessed 17 Aug 2011 <http://
www.prophet.com/blog/aakeronbrands/43-mujithe-no-brand-brand>.
Anonymous. Market and Brand Strategies for different Asian Markets. Last revised 15 Jul. 2008. Accessed
16 Aug. 2011 <http://www.slideshare.net/whatidiscover/market-entry-and-brand-strategies-for-different-
asian-markets-presentation>.
Anonymous. Mujis Philisophy of No Brand Quality Goods. (nd). Accessed 15 Aug. 2011 <http://
www.muji.us/about-muji/>.
Anonymous. Muji, No Brand Becomes Great Brand. Last revised 12 Aug. 2008. Accessed 17 Aug. 2011
<http://www.labbrand.com/brand-source/muji-no-brand-becomes-great-brand>.
Muji. Wikipedia, the Free Encylcopedia. Last revised 5 Aug. 2011. Accessed 15 Aug. 2011 <http://
en.wikipedia.org/wiki/Muji>.
Rusch, Robin D. Muji commonly unique. Last revised 30 Apr. 2001. Accessed 17 Aug 2011 <http://
www.brandchannel.com/features_profile.asp?pr_id=14>.
Wei, Ying. Muji: On Strategic Marketing. Last revised 23 Jul. 2009. Accessed 16 Aug. 2011 <http://
yingweitan.wordpress.com/2009/07/23/muji-on-strategic-marketing/>.
THANK YOU.