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PROBLEMS AND PROSPECTS OF GOOGLE CLOUD: A STUDY WITH

REFERENCE TO IT ORGANIZATIONS IN UAE MARKET

NAME: YESHWANTH B V REGISTER NUMBER:16YACMD222

This study is all about to analyze the current Technology / Infrastructure within organizations
in UAE, their present Service Provider, and their openness to change to Google Cloud.
Organization satisfaction, a business term, is a measure of how products and services provided
by their existing service provider meet or surpass their users expectation

The main objective of the study is to analyze the current competitors and their market size,
overall satisfaction level with their existing service provider and the factors influencing the
purchase decision of customers in regards to their email and cloud subscriptions.

The type of research used in this study is both Descriptive and exploratory in nature. The
technique used for conducting the study will be convenience sampling technique and the sample
size would be 50. The statistical tool used is Google Docs and Sheets. The data will be collected
using both by primary data collection methods as well as secondary sources, most of the
information will be gathered through primary sources, the methods that will be used to collect
primary data are Questionnaire & Interview. The secondary data will be collected through
Statistics Sites and other Websites.

The study will help to introduce leading Google Cloud technology and its offerings - a right mix
of technology / reliability / security / return on investment, which will suit the requirement of the
customers, which are lacking among the competitors such as Microsoft or Amazon, This helps to
know Customer satisfaction with their current service by using the gap between the customers
expectation of performance and their perceived experience of performance

KEY WORDS: Google G-Suite, Email server, Google Cloud, Google Server, Email and Cloud
strategy.

Under the guidance of

Dr Padma Mahadevan

Associate professor