SCHEME OF WORK

GCSE BUSINESS
UNIT 1 SETTING UP A BUSINESS Marketing
UNIT 2 GROWING AS A BUSINESS Marketing

Topic What prior Diagnostic and Learning Talents Subject specific Suggested BLP Independent study Adaptations needed
knowledge will be summative skills and knowledge activities, resources tasks and for each ability
What will engage needed? assessment Which learning and opportunities to assessment pathway
pupils and make opportunities talents will be Which skills will be use the Learning
them curious? What prior skills will developed and at developed and at Platform How will these be
be needed? How will these be what grade? what grade? set, monitored,
How will this prepare recorded and fed back assessed and
pupils for GCSE/A What progress do to pupils? Specify the triggers Specify the triggers support progress?
Level? they need to make that will enable which will enable
based on the last How will progress be pupils to move from pupils to move from
unit? monitored in the unit? one grade to one grade to
another. another.
What outcomes are
you planning for? Highlight any
opportunities for
examination or
controlled
conditions
preparation.
Conducting Market FORMAL Collaboration L9+ Students need to Power Point Higher Ability:
Research with limited ASSESSMENT activity links to understand methods presentation- purpose Students are clearly
budgets students being able to of market research and methods of market able to match a
reasons for demonstrate empathy likely to be used by research scenario with a
conducting market when collaboration businesses with research method and
research with other (Col:L9:1) limited budgets e.g. Market Research give a justified reason
Market research Opportunity to telephone and other Activity:
methods improve : student is surveys, Learners will be required
WEEK BY WEEK BREAKDOWN

always empathetic questionnaires, to work in groups.

when considering the customer/supplier Learners must produce
well-being and needs feedback, focus a research report for the
of others (Col:L10:1) groups and internet product (product
research. descriptors on network)
Personal Organisation and must prepare a
and Research L9+ presentation to make to
Activity links to the rest of the class.
students being Each group will be given
confident in their a different product to
ability to organize work on.
themselves
(POR:L9:1)
Opportunity to
improve: students are
fully motivated in
planning time
effectively and
prioritising tasks
(POR:L10:1)
Using the marketing FORMAL Thinking, evaluation, Students need to PowerPoint SEN learners to be
mix ASSESSMENT (once and critical judgement know the four presentation: Designing provided with
all elements of the L9+ elements of the an Effective Marketing PowerPoint handouts
Elements of the marketing mix have Activity links to marketing mix. Mix and given extra time
marketing mix. been covered) students raising for timed activities
Selecting an thinking critically Students need to be Group Work
appropriate mix for a about which aspects able to recommend Learners will be required
small business of the marketing mix appropriate marketing to work in groups to Higher Ability
The use of ICT in might be more activities for a given design an effective students to conduct
assisting international influential within business with a limited marketing mix for a research into the
marketing. particular business, budget. given product other 3Ps that are
- and the extent to involved in a business
which each of the Students should offering a service, and
4Ps works with the understand what explain how they
others in a holistic products a small augment the original
approach to business offers and marketing mix
commerce and how they can alter the
meeting demand products to meet
(TEC: L9:3 customer needs.
Opportunity to
improve: student is Students need to have
able to ask questions an understanding
maturely and use about the relationship
insight (TEC:L10:3) between price and
demand.

Students should
understand suitable
promotion methods for
a small business with
a limited budget.

Students should
understand the
importance of e-
commerce and how it
can extend the reach
of the businesses to
include international
markets.
The Marketing Mix: Collaboration L9+ Students should PowerPoint SEN learners to be
Product activity links to understand how and presentation: Product provided with
students being able to why businesses might PowerPoint handouts
Product portfolio/mix pool their knowledge broaden and balance Case study on the and given extra time
Product life cycle and experience of the their product portfolio product life cycle for timed activities
business world as they grow.
around them in order
to fully understand the Students should
range of products understand demand
available (Col:L9:1) for a product/service
Opportunity to may change over
improve : student is time.
discuss individual and
personal experiences Students should know
of brand awareness the stages of the
and product portfolios product life cycle
within varying
industries (Col:L10:1) Students should be
aware of methods a
business might use to
extend the life of a
product (decline
phase) and the impact
these strategies might
have.
The Marketing Mix: Creativity L9+ Students must be PowerPoint SEN learners to be
Promotion Activity links to familiar with presentation: Marketing provided with
students displaying a promotional methods Mix Promotion PowerPoint handouts
Promotional activities highly imaginative which are likely to be and given extra time
to enable growth approach to used by growing for timed activities
Selecting the promotional businesses:
promotional mix campaigns and both Advertising
above the line and Sales promotion
below the line Sponsorship
methods of Direct marketing
communicating with
others (C:L9:1) Students should
Opportunity to recognise the factors
improve: students that influence the
show perception selection of the
when displaying promotional mix:
imaginative approach Nature of the market
(C:L10:1) Nature of the product
Activity of competitors
The Marketing Mix: Self Awareness and Students need to PowerPoint SEN learners to be
Price Planning L9+ understand how Presentation: Pricing provided with
Pricing decisions for Activity links to pricing can be used to Strategies PowerPoint handouts
growth students appreciating help businesses grow: and given extra time
Factors effecting that there is a range Price skimming Activity for timed activities
pricing decisions of different strategies Penetration Learners must work in
that can be used to Competitive pricing pairs. They will be
appeal to varying Loss leader required to pick an
budgets and lifestyles Cost plus existing product and
within the market consider what pricing
(SAP:L9:2) Students need to strategies could be used
Opportunity to recognise the factors at different stages of the
improve: students which influence pricing product life cycle.
take a confident decisions e.g. nature
approach and can of the market, degree
justify why a particular of competition
pricing strategy might
be more suitable for a
particular product or
market (SAP:L10:2)
The Marketing Mix: Thinking, evaluation, Students should PowerPoint SEN learners to be
Place and critical judgement channels of presentation: Place provided with
L9+ distribution. These PowerPoint handouts
Selecting distribution Activity links to include: and given extra time
channels to enable students raising Retailers for timed activities
growth thinking critically Wholesalers
about which aspects Telesales
of the geographical Mail order
location and retail Internet selling
outlet will be more
influential within They should be able
particular business, to recognise the
(TEC: L9:3 appropriateness of
Opportunity to each distribution
improve: student is method for a given
able to ask questions scenario.
maturely and use
insight (TEC:L10:3)