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JORGE CORRALES MBA (305) 265-7100

Hallandale Beach, FL 33009 jcorrales@transamericafitness.com

VICE PRESIDENT OF SALES AND BUSINESS DEVELOPMENT

Senior level, customer centric, business development executive with an extensive background in prospecting
new territories, establishing distribution networks, and revitalizing struggling markets. Highly analytical,
creative, solution finder, with the tactical capacity and strong fiscal acumen necessary to produce
extraordinary results. Respected team leader with a proven ability to educate, motivate and empower team
members. Articulate, persuasive, zealous, communicator with strong technical and presentation skills.

CORE COMPETENCIES

New Business Development Branding and Positioning Cross-Cultural Marketing


Account Acquisition/Development Communicating and Influencing Sales Presentation/Closing
Project Management Distribution/VAR Channel Sales Negotiation/Strategic Alliances
Competitive Sales Analysis Key Account Management P&L/Operations Management

PROFESSIONAL EXPERIENCE

TRANSAMERICA FITNESS INC, Fort Lauderdale, FL June 2012 to Present

Independent consultancy, assuming executive leadership roles with line authority in Sales, Marketing, Product
Development and Strategy, developing comprehensive strategic and operational plans to proficiently accelerate
companys expansion and profitably.
Owner and CEO
More than quadrupled True Fitness Latin American sales from $480K in FYE 2012, to $1.9M in
FYE 2015.
Established key distributors for Ziva Fitness accessories while serving as their Latin American Sales
Consultant.
Created and applied policies that streamlined order processing. This led to quicker turnaround time
while simultaneously improving order accuracy.
Implemented region-specific selling strategies which allowed us to penetrate highly competitive and
concentrated markets.
Organized and directed distributor education programs which increased active wholesalers, by
over 300%, in less than two years.

FOUNDATION FITNESS INC, Portland, OR September 2010 to June 2012

Foundation Fitness was a manufacturer of indoor cycles and a value added re-seller of Free Motion Fitness,
the commercial division of ICON Health & Fitness, serving the Western US and Latin America.
Vice President of Business Development
Developed strategy for region which resulted in a 250% revenue growth within the first six months of
plans inception.
Responsible for finding and analyzing business expansion opportunities and providing business plan
rationale outlining the risk versus expected ROI.
In charge of identifying the best distribution approach for each individual country given the
prevailing, competitive landscape, economic climate, and expected governmental regulations.
Accountable for developing and delivering Latin American sales, marketing, and expense budgets
thereby making it possible for the company to expand into a new market.
Jorge Corrales Page 2 jcorrales@transamericafitness.com

ENTERPRISE FLEET MANAGEMENT, Miami Lakes, FL July 2009 to September 2010

Enterprise Fleet Management, a division of Enterprise Holdings, provides mobile resource management
solutions to medium-to-large companies by helping them control one of their largest capital expenditures.
Account Executive
Captured largest account of the year, in territory, by seeking out and establishing connection with key
decision maker, showing him a cost benefit analysis, and influencing urgency for our services.
Launched multi-lingual, multi-cultural marketing campaign designed to advance Hispanic market
penetration and as an outcome of its success was appointed as the liaison to Latin Builders Association.

NAUTILUS, INC. - formerly StairMaster, Vancouver, WA August 2000 to March 2009

Nautilus was a leading fitness product manufacturer which produced and marketed Nautilus, StairMaster,
Schwinn, Universal, and Bowflex brand equipment, reaching global annual sales of $680 million in 2007.
Sales and Marketing Director Latin America and South Florida

Increased Latin American territory revenue by 414% in a seven year period, from $780,000 to
$3,600,000, by recruiting and establishing profitable distributorships throughout region.
Assumed responsibility for South Florida market when distributor abandoned territory. Increased
profitability by 25% by combining markets and improving supply chain management.
Established solid partnership with Miami Dade Fire Rescue, resulting in a $435,000 order making
Nautilus the preferred fitness provider of the largest fire department in the Southeast United States.
Spearheaded introduction of Bowflex to Mexican market via infomercials. Initiated joint venture with
multinational firm to handle call center and order processing, resulting in an $800,000 sale.
Served as interim sale director for Canada for 2 years. Increased sales by 15% annually during that
time by spearheading new, sell-through marketing incentives.

FORMAL EDUCATION & TECHNICAL SKILLS

Master of Business Administration - UNIVERSITY OF FLORIDA, Gainesville, Florida 2008

Bachelor of Science FLORIDA INTERNATIONAL UNIVERSITY, Miami, Florida 1995

Translation-level fluency in English and Spanish.

Expert proficiency in MS Word, Excel, Outlook, PowerPoint and CRM.

HOBBIES AND SPECIAL INTERESTS

Physical Fitness Avid workout enthusiast

Reading Voracious reader

Mentoring and Coaching Enjoy teaching and working with others

Volunteering Serve on the board of BeforetheHit.org which promotes safety in youth sports.