ANNEXURE

RESPECTED RESPONDENT
Thank you for continuing to be a part of that. This is a research project and for this project you will be asked to complete a
short questionnaire. This questionnaire aims to: The information you provide will be used to enhance and improve our
knowledge and become effective in our research. Your answers will be confidential. I will share you the result.
FMCG (Fast Moving Consumer Good)
Detergents, Milk, Readymade spices, juices, surfs, shampoo, toiletries etc.
MONTHLY INCOME S.A=Strongly-Agree,
25,000-35,000 A=Agree,
PERSONAL INFORMATION 35,000-45,000 N=Neutral,
Name: ________________ Gender: __________ Marital Status: ____________ 45,000-ABOVE D.A=Dis-Agree,
S.D=Strongly
Age: 18-20 21-24 25-28 29-35 35-50 Disagree

PARTICULARS S.A A N D.A S.D

Consumer behavior
1. Price influenced when you buy a particular FMCGs products?
2. Quality influenced when you buy a particular FMCGs products?
3. I always switch the product when there is any change in the product
4. Representations of product always influence me to buy the product
5. Advertisements influenced and persuade to purchase the products?
Price
1. Price plays an important role in consumer purchasing decision.
2. Price always Influence on purchase decision of consumer.
3. Price is important when I buy the products.
4. price is important when I buying grocery product every month
5. Low price product does not have good quality based product.
Quality
1. Quality plays an important role in consumer purchasing decision.
2. Quality influenced my purchase decision.
3. Quality is an important criterion when I buy products.
4. I always buy high quality product whereas price no matter.
5. Quality always prior to me than price.
Packaging
1. Packaging attracts consumer to purchase the product.
2. I like to buy the product that has attractive packaging
3. Innovative packaging change decision while purchasing.
4. Read printed information on the package of product
5. Quality of packaging can save product better
6. Packaging colors impact on purchase decision of different age segments.
7. Change in packaging always leads to attract more consumers.
Advertisement
1. Consumer decision to purchase is influenced by advertisement.
2. The message on advertisement attempts to persuade to buy the products.
3. Advertisements change the consumers perception towards purchasing
4. I buy those FMCG product there advertisements are repeatedly come on TV
5. Celebrity based advertisement always influenced me on my daily based purchasing
6. You like to switch your brand preference if you get promotional scheme
with another brand.
ANNEXURE