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Tactical Plan DATOR Quarter 4

Tactical Plan
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6
Segments Targeted Workhorse Workhorse Workhorse Workhorse None None
Mercedes Traveler Mercedes Mercedes
Traveler Traveler Traveler

Number of New Brands 2 0 3 2 1 1

Names of New Brands Dator PC None DATOR PC+ DATOR PC PRO DATOR PRO + DATOR PC PRO+
Dator DATOR PRO DATOR M SERIES+
DATOR M SERIES
Brands for Sale & Price None Dator PC (2397) DATOR PC+ (1960) DATOR PC PRO (2010) DATOR PC PRO(2100) DATOR PC PRO+(2300
Dator (2500) DATOR PRO (1850) DATOR PRO (1910) DATOR PRO +(2100) DATOR PRO+(2300)
DATOR M SERIES+ (2550) DATOR M SERIES+(2600) DATOR M SERIES(2750)

Average Selling Price 0 2,416 1,908 2,132 2,260 2,450

Brand Feature R&D None None None High speed None None
Projects
Brand Feature R&D
0 0 0 1,563,413 0 0
Expense

Advertising Budget 0 204,004 182,785 273,143 200,000 250,000

Web Marketing Budget 0 21,000 121,410 114,000 120,000 160,000

Sales Offices Opened Chicago- Shanghai-APAC Paris-EMEA Sao Paulo-LATAM None None
NORAM

Sales Office Expense 290,000 390,000 600,000 590,000 0 0

Web Centers Opened Chicago- None None None None None
NORAM

Web Center Expense 200,000 160,000 160,000 160,000 0 0

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Tactical Plan
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6
Number of Office Sales
0 6 14 36 35 35
People
Unit Demand per Office
0 20 93 90 100 100
Sales Person
Number of Web Sales
0 6 7 12 11 11
People
Unit Demand per Web
0 13 90 90 100 100
Sales Person

Projected Demand 0 198 1,940 4,320 4,600 4,600

Revenue from Unwanted

0 0 76,548 0 0 0
Inventory
Projected Revenue 0 478,417 3,301,608 8,730,540 9,266,000 11,270,000

Cost of Goods Sold 0 396,405 1,977,705 5,368,545 4,920,000 5,520,000

Factory Worker
0 21,876 24,892 33,707 29,500 30,000
Compensation
Average Sales Person
0 39,549 45,408 52,399 49,000 50,000
Compensation

Sales Force Salaries 0 118,648 238,393 628,788 563,500 575,000

Cost to Hire and Lay Off
0 94,200 71,570 248,056 10,718 0
Sales People
Total Sales Force
0 212,848 309,963 876,844 574,218 575,000
Expense

Addition to Fixed Capacity 50 0 25 0 0 0

Investment in Fixed
1,100,000 0 600,000 0 0 0
Capacity

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Tactical Plan
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6
Available Fixed Capacity 0 3,250 3,250 4,875 4,875 4,875

Starting Inventory 0 0 127 0 0 0

Unwanted Inventory 0 0 127 0 0 0
Production Volume 0 325 1,690 4,095 4,100 4,600
Available Inventory 0 325 1,690 4,095 4,100 4,600
Ending Inventory 0 127 0 0 0 0
Lost Sales 0 0 250 225 500 0

Average Unit Production

0 2,012 1,170 1,311 1,200 1,200
Cost
Total Production Cost 0 653,990 1,977,705 5,368,545 4,920,000 5,520,000

% Lost Capacity Due to

30 31 26 15 12 10
Employee Morale
Operating Capacity to
Satisfy Production Volume 0 473 2,274 4,818 4,659 5,111

Total R&D Cost 120,000 0 180,000 1,683,413 60,000 60,000

Conventional Bank Loans 0 0 0 0 0 0

Emergency Loan 0 0 0 0 0 0
Total Debt Level 0 0 0 0 0 0

Equity Investment 2,000,000 3,000,000 4,000,000 8,000,000 0 0

Total Assets 1,394,275 1,377,842 1,739,014 5,131,827 0 0

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