You are on page 1of 20

(MIC)

2014.11
(1/2)
2020

3D 5%10%
(6.5%)(9.7%)
5%
(4.1%)(1.4%)(0.4%)


20%




Present 2025




Frost&SullivanMIC201411

2020
202520%
1
(2/2)
B2C


2014B2C
2014B2C
4,826
580
2014-2017 CAGR
2014B2C
2014-2017 CAGR 8.02%
3,420
11.2%
2014-2017 CAGR
8.15% 2014B2C
5,252
2014-2017 CAGR
2014B2C 2014B2C 26.1%
577 338
2014-2017 CAGR 2014-2017 CAGR
8.94% 15%
eMarketer(2014/1)MIC201411


2014

2


2013


1 2,480 2,478 745 28.5
2 Amazon 1,164 1,416
3 e-Bay 875 652
4 207 326
Amazon Amazon
5 165 200 9 Amazon

1/11

6 Staples 104 82
7 Walmart 100 2461
81 2.7
8 Otto Group 83 -

Amazon
9 MercadoLibre 78 60

10 Groupon 58 49.2 (2013) (2013)


comScoreIDC(2014)MIC20149
2013(Gross Merchandise Volume, GMV)2014
9AmazonFacebook
AmazonAmazon


3

1 2







(customer-
3 centric) 4


MIC201411

4

DataSIFT

$


APP


MIC201411




(data-filtering)

5
2
Amazon Dash

Wifi
Dash
Amazon

Wifi

Amazon

Amazon


6
3
Instacart
Instacart (Personal
Shopper)Instacart

& /

21Instacart
30
Instacart
/
(commission-basis)


7
4
eBay Exact3D

3DeBayMakerBot
Sculpteo Hot Pop Factory 3DeBay
ExactApp
3D

9350
Paypal7-14
8


2014/6




56,423 89.3% 6.0%
50,749 80.3% 3.6%
50,316 79.6% 2.4%
48,761 77.2% 7.6%
44,430 70.3% 1.8%
43,877 69.4% 2.5%
36,811 58.2% 8.9%
27,535 43.6% -1.9%
25,722 40.7% -7.4%
33,151 52.5% 9.8%
28,939 45.8% 5.5%
26,867 42.5% 3.6%
29,227 46.2% 12.3%

27,188 43.0% 8.7%


12,407 19.6% 3.0%
18,960 30.0% 4.9%
14,827 23.5% 5.4%
(2014/7)MIC20149 6,383 10.1% N/A

iResearch(2013/11)MIC20149


28,000~34,000
10


50, 20,
40-49,
3% 10%
8%

30-39,
23%

20-29,
56%

CNNIC(2013/11)MIC20149


20-2956%30-39

11

iResearch(2014)MIC20149

20174

12

B2CC2C 2013B2C

iResearchMIC20149
C2CB2C(1)B2C
(2)B2C
B2CB2C
B2C70%
13

/- - -

/ (
/

/WebATM)

/
B2B2CB2CC2CO2O
B2B
B2C


C2C

O2O


14


(2006~2010) (2011~2015)









/





/














MIC201411
15



2014


56


2005 2007 2009 2011 2012 2013/7 2013/8 2013/10 2013/12 2014/7

2014/3
2005/10





( ) 2014/2


2014/1

2011/7 2012/3 2013/1
2007/3

2013/10
MIC201411
16
-




2013 10 25
7

17
-


-
55%
40
201456
56

18







BAT

PC

19