Group Members:

Adil Aslam
Muhammad Saad
Abdul Wahab
Abdul Ghani Khan
Omer Rehman

Vintage Vespa
 Background
Vespa is an Italian scooter.
Initially it was manufactured in Piaggio factory, Italy.
The factory at first manufactured aircrafts.
During the 1960-1970 the sales were at maximum
pace and was considered a golden era.
For a generation of Pakistanis, Vespa scooters were
used for work, to shop and for family outings
After some decades, its sales declined and Vespas
were sold at scrap value.
 Origin of Business
Founder - Mr. Muhammad Raees Fareed
First vespa that he designed was for his Belgian
friend at his request
He took this as an business opportunity and started
his own business with the name Vintage Vespa in
2005.
He travelled across Pakistan for collecting of old
Vespas for restoring in to its original glory.
 Business Overview
Company has its head office located in E-11/3 and
workshop in I-10/1, Islamabad with a team of 5
professional mechanics.
The Vespa is designed and manufactured according
to the customer preferences.
Till now he has restored more than 500 Vespas
Most of its customer are foreigners working here in
Pakistan at various embassies.
However, business suffers considerable losses due to
political instability in the country.
MARKETING
 Website and social media based e-marketing
Word of mouth
Exhibitions at various embassies
Quick response of customer enquiries and after sale
services
Used Vespas are purchased at price normally ranging
from Rs. 10000 to Rs. 20000
Newly, customized Vespas price ranges from Rs.
150000 to Rs. 200000
LOGISTICS
 Agents are sent all over the country in order to
facilitate purchase of the used Vespas.
The Agents are informed whenever demand
arises and they provide the product
accordingly.
The newly customized Vespas are exported by
ships to Europe and America.
Rural areas of Pakistan mainly Kohat,
Hyderabad, Gujranwala and Karachi have large
number of people using old Vespa's.
 Critical Success Factors

High quality and performance

Customized Vespa; according customer demand
Foreign recognition and acceptance
Certified by the Germany based Quality Assurance
firm, DIKRA.
 Business Performance
Company takes orders according to its capacity
It has limited resources and capital for further
expansion
Vespas have obsolete technology and are less fuel
efficient compared to modern day motorbikes
A1 Vespa is a direct competitor of Vintage Vespa
among few of its competitors.
The company earns handsome amount of profits if it
succeeds in achieving sufficient amount of orders
from its customers.
 Future
Demand for customized Vespas are tend to decline
as they are less fuel efficient and environment
friendly.
The business is largely dependent upon foreign
customers as people in our economy are price
conscious
Old scooters are difficult to find and sourcing its
spare parts from other countries is very costly
So, a twelve-year ride is coming to an end!
THANK YOU