BABHAAV5009UStrategicManagementofInnovationandTechnology 2017/2018

EnglishTitle
StrategicManagementofInnovationandTechnology

Language English

CourseECTS 7.5ECTS
Type Elective
Level Bachelor
Duration OneSemester

Starttimeofthecourse Autumn
Timetable Courseschedulewillbepostedatcalendar.cbs.dk
Max.participants 60
Studyboard StudyBoardforBScinEconomicsandBusinessAdministration

Coursecoordinator
ChristophGrimpeDepartmentofInnovationandOrganizationalEconomics(INO)
Administrativecontactinformation:studenthub.
Mainacademicdisciplines
Globalizationandinternationalbusiness
Innovation
Strategy

Relevantlinks

ProgrammeRegulations
RulesandregulationsforexamsatCBS

Learningobjectives
Toachievethegrade12,studentsshouldmeetthefollowinglearningobjectiveswithnooronlyminormistakes
orerrors:Thecoursehasmultipleobjectives.Afterhavingparticipatedinthiscoursestudents
shouldbeableto:
Knowbasicconceptsofinnovationandthemanagementofinnovation.
Knowbasicfields/subjectstouchingtheareaofinnovationandinnovationmanagement(as,e.g.
entrepreneurship,economics,marketing,organization,industrydevelopment).
Applythesetheories/conceptsandtheirspecifictoolsincasestudies.
Identifysourcesforcreativeideasforcompanies,bothcompanyinternallyandcompanyexternally.They
areabletodosotheoretically(onthebasisoftheliteratureprovidedinthecourse)andalsopractically(ina
case).
Evaluatethebusinessideasidentified,usingspecificcharacteristicsderivedfromtheliteratureprovidedin
thecourse(e.g.realizability,value,novelty,etc.).
Analyzeandevaluatethecausesandeffectsoftheintroductionofaninnovation.
Reflecton(literatureabout)innovationmanagement,entrepreneurship,economics,marketing,and
organization.
Comparedifferentstreamsofresearch/theorywithregardstothetopicsmentioned,tounderstandanduse
thetoolsprovidedintheliteratureandtoconnecttheliteraturetotheirspecificcase/project.

Examination

StrategicManagementofInnovationandTechnology:
ExamECTS 7,5
Examinationform WrittensitinexamonCBS'computers
Individualorgroupexam Individualexam
Assignmenttype Writtenassignment
Duration 4hours
Gradingscale 7stepscale
Examiner(s) Oneinternalexaminer
Examperiod Winter
Aids Openbook:allwrittenandelectronicaids,
includinginternetaccess
 Studentsarenotallowedtocommunicatewith
othersduringtheexam:Readmoreaboutwhich
examaidsthestudentsareallowedtobringand
haveaccesstoandaboutthecontentoftheIT
applicationpackagemadeavailableforthe
studentshere

Makeupexam/reexam Sameexaminationformastheordinaryexam
Ifthenumberofregisteredcandidatesforthe
makeupexamination/retakeexamination
warrantsthatitmaymostappropriatelybeheldas
anoralexamination,theprogrammeofficewill
informthestudentsthatthemakeup
examination/retakeexaminationwillbeheldasan
oralexaminationinstead.

Coursecontentandstructure
Aimofthecourse
Thecourseaimsatdevelopingthecapabilitiesneededtomanageinnovationfromitsearlystagestothe
introductionofproductsorservicesinthemarketandthestrategicpositioningofthefirmwithinitsindustry
basedonitsinnovativeportfolio.

Content
Innovationisacornerstoneofcompetitiveadvantageandfirmgrowth.Inthiscourse,wewillfocusonhow
firmscanstrategicallyleveragedifferenttypesofinnovationtocompeteontheglobalmarketplace.Special
emphasisisplacedontechnologicalinnovation,whichisatthecoreofsuccessfulcompanieslikeAppleor
Samsung.Thisintroductorycoursetothestrategicmanagementofinnovationandtechnologywilldiscuss
theories,modelsandtoolsthatarecentraltomanagingtheidentification,developmentandcommercialization
ofinnovations,plustheconsequencesofdoingsoinacompetitiveenvironment.Coretopicswithregardsto
innovationmanagementareforinstance,knowledgeaboutthevarioustypesandcharacteristicsofan
innovationandinnovativeactivities,howtosearchfornovelideas,whattoolstouseinsideandoutsideofthe
firmtoevaluatepromisingideasefficientlyandaccurately,aswellasvariousformstodevelopinnovations
insideandoutsideofthefirm.

Inadditiontothebasicsofinnovationstrategy,thecoursewillintroduceinsightsandtoolsfromfieldssuchas
entrepreneurship(e.g.howandwhyindividualsidentifypromisingopportunitieswhileothersdonot),
economics(e.g.therolesandpowersofdifferentplayerswithinanindustryandtheeffectofvariousmarket
forms),marketing(e.g.howthetransferfromearly,smallmarketsegmentstobroadmarketsegmentscanbe
managed),organization(e.g.howorganizationschangewhenintroducingimportantnewproductsand
services),andmanagement(e.g.hownewbusinessmodelsintheareaofopenanddistributedinnovation
canlooklike).

Applytheoverallknowledgedevelopedinthecourseinaspecificcaseandtoworktogetherwiththecourse
teachersonaspecificproject,identifying,evaluatinganddevelopingcreativeideas.
Teachingmethods
Structure
Thecoursefollowsthestructureofathreehourperweek,lecturestyleclass.Shortercasestudiesarean
integralpartoftheclasses.Duringthefirsthalfofthecourse,studentswillreceiveabasicintroductionto
innovationandthemanagementofinnovation.Following,thestudentswillbeintroducedtothemanagementof
innovativeprocesses.Inthelastsession,thestudentswillworkonaspecificcaseandapplythetheoriesand
tools/modelslearnedinaspecificsituation,preparingthemforthefinalexam.

Teaching
Teachingincludeslecturestyleclasses,inclassworkshopswithstudentspresentingandactivelyparticipating
indiscussionsandguestlecturersfrominnovativecompanies.Thespecificofthiscourseisfurthermorethat
INOwillintegratevariousteachersinthiscourse,eachbringingintheirrespectivespecialexpertise.
Feedbackduringtheteachingperiod
Feedbackwillbegivenforgroupworkperformedduringclassaswellasfororalpresentationsofcasestudies
ingroups
Studentworkload
Preparation 100hours
Exam 66hours
Teaching 40hours

Expectedliterature
Corereading:

Schilling,MelissaA.(2013).Strategicmanagementoftechnologicalinnovation(4thedition),McGrawHill,
NewYork.

 Additionalliterature:
Bower,JosephL.andClaytonM.Christensen(1995).Disruptivetechnologies:catchingthewave.Harvard
BusinessReview:JanuaryFebruary1995,4353.
Chesbrough,HenryW.(2007).Businessmodelinnovation:itsnotjustabouttechnologyanymore.Strategy
&Leadership:35(6),1217.
Chesbrough,HenryW.(2003).Theeraofopeninnovation.MITSloanManagementReview:44(3),3541.

Moreliteraturetobeannouncedinthesyllabus
Lastupdatedon16022017