PROJECT REPOT

ON
A Study on Brand Awareness and Customer Satisfaction For Mapro Products.
AT
Mapro Foods Pvt Ltd.
122 Shendurjane wai, Satara
SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN THE PARTIAL FULLFILMENT OF

MASTER OF BUSINESS ADMINISTRATION

BY

Satish Jadhav
MBA (MARKETING)
(2016-2018)
Under Guidance of
Prof. Harshada Samudre
 ACKNOWLEDGMENT

Summer project was a memorable and learning experience for me. The sole efforts of any
Individual are not sufficient enough to complete the Project. The completion of a project involves the effort
and interest of many people. I would like to extend my gratitude and thanks to all those that gave up their
time, and invaluable knowledge, to make this summer project successful.

I am indeed very grateful mapro foods Pvt. Ltd. for permitting me to do my project studies wish to place
on record my gratitude to Marketing Manager Mr. Nagendra waghmare for his professional guidance &
support.

I would like to thank our Project guide Prof. Harshada Samudre for providing me an opportunity
to undertake the project.

I would like to take this opportunity as privilege to articulate my de sense of gratefulness to Dr.Satish
Warpade, Director of Lotus Business School, Pune for his continuous encouragement and invaluable
guidance for the completion the project.

I wish to express my special thanks to all Faculties of Lotus Business School, Pune for their
continuous support.

Date:

Place: Pune Name: Satish jadhav

 DECLARATION

I do hereby declare that this project work entitled Title of the Project A Study on Brand

Awareness and Customer Satisfaction For Mapro Products submitted by me to the Savitribai Phule

Pune University of for the partial fulfillment of the requirement for the award of Master of

Business Administration (MBA) is a record of my own research work. The report embodies the

finding based on my study and observation and has not been submitted earlier for the award of

any degree or diploma to any Institute or University.

Date: Name: Satish jadhav

Place:
COLLEGE CERTIFICATE
 COMPANY CERTIFICATE (SAMPLE)

This is to certify that Mr. Satish Jadhav student of MBA Marketing from Lotus
Business School, Pune has satisfactorily completed his project work entitled A
Study On Brand Awareness And customer satisfaction for the Mapro Foods Pvt. Ltd.
. from 15th May 2017 To 15th July2017.

Authorized Signature
 Executive Summary

All in my entire project was good and there was so much to learn such as creating product Awareness
,Seeking permissions ,Interaction with people, to make them aware of the products services.

All the data collected primary data, primary data was filtered analyzed, represent in the form of graphs and
charts. Secondary data was aslo used in report such as company profile, product etc. on the basis of analysis
of data, conclusion were drawn. The survey gave knowledge about brand awareness , effectiveness of
promotional tool and perception of customer towards mapro foods ,loyalty and their feel about the product.
INDEX

Sr. No. Content Page no

1 Introduction & Objectives

2 Company/Organization Profile

3 Theoretical Background

4 Research Methodology

5 Data analysis and Interpretation

6 Findings

7 Conclusion

8 Suggestions /Recommendations

9 Bibliography

10 Appendix
Questionnaire, Data Sheets etc
INTRODUCTION
RATIONALE OF THE STUDY

To know the market for the growth and success of MAPRO PRODUCTS and to understand the
satisfaction level. The study was also conducted to know the market share of Mapro products.

The actual project work consist of market research of A study on brand awareness and customer
satisfaction through personal interview in selected shops and in selected residential areas of
JALNA. There well in all Mapro products assigned to me market study-
jams,Jellies,crusher,squash,restores,mazanna,falero,bars and jellies, toppings, lounge.

The area given to me was JALNA city and the duration of the project was 2 months. I was design
and questionnaire under the guidance of area manager.
COMPANY PROFILE:

Mapro Foods Pvt. Ltd is fruit processing company. It was founded by visionary Shri Kishore Vora.
It came into existence in 1959 A. D. The company used to produce jams from strawberries and
raspberries when it was established but later it started manufacturing various other products like
crushes, squash, confectionaries, sweets, jellies and many more products. The company is one of
the leading companies in India. The Managing Director of the company at present is Mayur Vora.
The company is situated at Chesson Road, Mahableshwar, Panchgani.

The plant is BVQI certified and provided with facility of state of art food park and cold storage.
Mapro Foods Private Limited is the flat organization where management works along with
their technical and sales functionaries to achieve the vision and mission of MFPL.

Mission of MFPL: Mapro will develop, produce, package & sell food products, with high regards for
safety, nutrition & taste, which we can confidently give to our customers by implementing and
continually improving Quality Management system & food safety management system to meet &
exceed customers expectations.

History of MFPL:
Over 40 years ago, in small town of Panchgani, near Mahabaleshwar, a businessman named Kishor
Vora decided to make some Strawberry Jam. Today his 'Hobby' has borne fruit in the shape of
Mapro one of the most modern, hygienic, quality- conscious Jam and Fruit Products
Manufacturing Concerns in Western India.

Mr. Vora could have rested easy on success of his Fruit recipe. But he wanted to on develop
innovative ideas such as Vegetarian Jelly Sweets, Fruit Cubes with Fruit Juice and Rose Syrups
with Rose Petals. All for the first time in country.

Mapro does not use advertising medium like press, radio and television to propagate its product
but the taste of product and nutritional value, and uniqueness result in repeat sales. Today Mapro
is leading supplier of tasty as well as nutritious fruit product to the International market. Mapro is
known to care for its employees. Mapro is a home where there is mutual understanding between
employee and employer like members in the family. It features a blend of hard work and
dedication. It is now in the process of certification under ISO 9000.Most of Mapro's business is
largely concentrated in the Western regions of India. Currently, Mapro exports its products to
about 12 countries through merchant distributors; these account for less than 10 per cent of its total
sales. It has its manufacturing units in Panchgani, Wai, Gurgaon. The company is going to open
its manufacturing units in Delhi and Pathankot lately. The main market segment currently is in
Maharashtra and Gujarat. It is also concentrating in expanding its market to the other cities like
Kanpur, Lucknow, and in Punjab. The annual growth rate of the company is more than 50%. It
earns 40%-50% profits from the sales of its products. The leading product of Mapro is Rose syrup
(made from the rose petals and their extracts).For the production of the products the company buys
the fruits from both the sectors i.e. the local farmers and market and import from other countries
as well. The machineries and other raw materials are imported from various countries like Egypt,
China, New Zealand, Australia, etc.
1. Introduction & Objectives: Introduction should provide the context and scope of the report.
It should include the objectives, specifying its limitations, methods of enquiry and collecting
data, and main finding / conclusion. This serves as a background to the subject of the report that
subsequently follows. The reader should be able to get a fair idea about the project/research.

2. Company Profile: In this section you have to write the brief introduction of the company
including organization chart & product profile.

3. Theoretical Background: Detailed view of related work did in the past by others

4. Research Methodology: This section brings out how the enquiry was carried out, interviews
were carried out or if any questionnaire were given. It also looks at how the respondents of the
interview were chosen. The data should be presented in an organized and logically sequenced
method. Usually it has several sections grouped under different headings and sub-headings. The
analysis of the data and description of the activities leading to certain conclusions are contained
in this section.

5. Data Analysis: For developing and using analytical skills, the intern should reach to some
findings/inferences.

The results should be presented as simply as possible. There are a number of ways:

Tables

Graphs

Pie charts

Bar charts
 Diagrams

6. Findings: In this section you can brief about the overall findings of the research work done by
you in SIP based on the data analysis & interpretation.

7. Conclusions: The conclusions are the most important part of the project/research that is of
interest to the reader. These are to be substantiated by the study done during the project period
through the analysis and interpretation of the data gathered. It would be helpful to the reader if
alternatives, other than the stated conclusions and/or recommendations are projected.

8. Suggestions/ Recommendations: once if the findings are over by a research/intern their

suggestions should be made for the betterment of enterprise.

9. Bibliography: In this section all the references should be given in alphabetical order by the
authors last name or, when the author is unknown, by the title of the reference. For instance:

Example for writing References /Bibliography

Book reference:

Oliver, N., & Wilkinson, B. (1992), The Japanization of British Industry, Oxford, UK:
Basil Blackwell.

Journal reference:

Makino, S., & Delios, A. (1996), Local knowledge transfer and performance, Journal
of International Business Studies, Vol. 27, pp. 905-928.

Conference:

Darnall, N. (2003), Why firms adopt ISO 14001: An institutional and resource based
view, Paper presented at the conference of the Academy of Management, Seattle, WA.

Website:

www.iupindia.org, available online on 1st March 2017.

10. Appendix: The contents of an appendix are essentially those which support or elaborate the
matter in the main report. The matter which is not essential to the main findings but related to the
main report is generally presented in the appendix. The report should not depend on this. Given
below are items, which normally form part of the appendix:

(a) flow charts, (b) the questionnaire, (c) computations, (d) glossary of terms etc.
Standard Formatting:

Page Size: A4
Page Margin: Left-1.5 Other-1
Line spacing: 1.5 for Text 1 for Table
Font Style: Times New Roman
Font size: 12 regular
Heading: 14 Bold
Sub heading: 12 Bold

The student shall submit TWO hard copies & one soft copy (CD) of the project report