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Products,Technology VehicleLineageChart

VehicleLineageChart
Data:ChangesinToyotaTrademarksandEmblems
VehicleLineageChart

Data:Originofacar'sname ThefollowingisanoutlineofchangesinToyota'sregisteredtrademarks(hereinafter"trademarks")and
emblemsovertheyears.
Data:ChangesinToyota
TrademarksandEmblems

Data:MotorShowsandToyota

TechnicalDevelopment BecausetheModelG1TruckandtheModelAAweredevelopedattheautomobile
departmentoftheToyodaAutomaticLoomWorks,Ltd.(beforethedepartmentwas
ResearchandDevelopment spunoasToyotaMotorCompany),themodelnameswereprecededbythebrand
Support nameToyoda.

HistoryofToyota'sMotor
SportsActivities

Production,Production
Engineering,Logisticsand
Purchasing

Sales

Referenceguide

InJuly1936,theautomobiledepartmentoftheToyodaAutomaticLoomWorks,Ltd.
(today'sToyotaIndustriesCorporation)celebratedthecompletionofitsrst
passengercarbyholdingapublicdesigncompetitionfortheToyodalogo.The
eventwasalsointendedtoreinforceadvertisingandsalesofToyodacars.Atthe
selectionmeetingheldonSeptember25,adesignfeaturingJapanesecharactersfor
Toyotasurroundedbyacirclewaschosenamongsome27,000entriessentinfrom
alloverJapan.

Therewerethreereasonswhy"Toyota"waspreferredto"Toyoda"inthecorporate
mark:

1.Intermsofcommercialdesign,Japanesecharactersfor"Toyota"were
visuallysimplerandlesscluttered.Thenamealsosoundedmorepleasantto
theear.

2.ItseightstrokecountintheJapaneselanguagewasassociatedwithwealth
andgoodfortune.

3.DeparturefromtheToyodanamealsoimpliedthecompany'sgrowthfroma
familybusinessintoabroaderbasedsocialentity.

WiththeadoptionoftheToyotamark,theModelG1Truck'snicknamealsochanged
fromToyodagotoToyotago.

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11/3/2017 TOYOTAMOTORCORPORATIONGLOBALWEBSITE|75YearsofTOYOTA|VehicleLineageChart|Data:ChangesinToyotaTrademarksand
SoonafterthisdesignwasregisteredasthetrademarkofToyotacarsinApril1937,
ToyotaMotorCompanywasfoundedonAugust28.

Themarkhasbeenusedasacorporateemblemtothisday.
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OnOctober2,1989,thenewToyotamarkandlogowereintroduced.

Fromthenon,thenewmarkthatsymbolizedtheprogressivenessandreliabilityof
ToyotawastobeattachedtoallToyotabrandcarsasanemblem.

Itsdesignconsistsofthreeellipses.Theinnerhorizontalandverticalellipses
representcustomers'expectationsandcarmanufacturer'sideal,respectively,which
arermlyinterlockedtoformtheletterT(forToyota).Theouterellipsesigniesthe
globalexpanseofToyota'sadvancedtechnologyanditsinnitepotentialforgrowth.

Toyotaconsiderscustomersatisfactionasitsultimategoalofcarmanufacturing.
ThatiswhythecompanyputsaspecialemphasisonadvancedR&Dandconstantly
upgradesitsqualitycontrolandservices.Thenewbrandmarkisanembodimentof
thiscorporatephilosophy.ItalsoservesasauniversalsymbolmarkofToyotabrand
vehiclesinJapanandoverseas.However,thismarkwasnottheonlymajorbrand
assetthatToyotagainedin1989theLexushadmadeitsdebutinanoverseas
marketearlierintheyear.

LexusisToyota'sluxurycarbrandthatwasrstintroducedintheU.S.in1989.
Painstakingmarketresearchledtosolidproductplanning,andnetunedmarketing
andservicesassuredthesuccessoftheLexusbrand.

Data:Originofacar'sname VehicleLineageChart Data:MotorShowsandToyota

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