ePortfolio Screencast

Due: 25th August 2017

Location: uploaded to the ePortfolio

Duration: 6-8 minutes

Category Description
Content All Assignments must be present and complete
All revisions must be made as per earlier feedback
Curation Components arranged in a meaningful way, with delineation between CAs
and little black book. Navigation: smooth and intuitive. Story: a narrative
arc running through the ePortfolio
Aesthetics Application of design elements and principles
Technical Demonstration of technical ability and progress
Innovative use of technology through using appropriate apps and features
of weebly

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Business Website Screencast
Due: 25th August 2017

Location: uploaded to the eportfolio

Duration: 10 minutes

Category Description
Delivery Clear communication and demonstration of website
Website only, powerpoint is not required
Show evolution of thinking by linking to the digital story in the ePortfolio
The Business The nature of the business or business idea
What is the business problem you need to solve?
How did this translate to online?
What influenced the choice of platform for the website?
Site Journey Journey through the site as a user
Consider what, why and how at each juncture
Online Data Demonstrate analytics
Management, Demonstrate understanding of analytics and data through effects of
Online Consumer changes to the website
and Social Describe how data is collected and stored and the ethical issues associated
Marketing with this
Management Identify the planned use of primary and secondary use of data in the future
Present 1 target audience and 1 buyer persona
Indicate social media channels that you would/have used and present
indicative social media content for those channels
Limitations Consider limitations of the business idea, the technology, design, digital
marketing and online data
How would you approach it differently if you were to do it all over again?