POT OF GREED

Where you can find (and lose) a 5 letter word for Happiness:

Money.

CONFIDENTIAL

INFERNO PROJECT - FINAL MARKETING PLAN

PERIOD ONE

August, 2017

Authors: Aneesh Sreedhara, Bryce Johnson, Joseph Schmoeger, Andrew Bauer

Table of Contents
Executive Summary___________________________________________________________3

Mission Statement________________________________________________________3

Purpose of Marketing Plan_________________________________________________4

Market Analysis (Swots)________________________________________________________5

Internal Analysis_________________________________________________________5

External Analysis________________________________________________________6

Competition details_______________________________________________________8

Objectives___________________________________________________________________10

Marketing Strategy___________________________________________________________12

Target Markets Customer

Profile___________________________________________12

Marketing Mix_________________________________________________________13

Advertisements_________________________________________________________15

Action Plans_________________________________________________________________16

Activity_______________________________________________________________16

Responsibility__________________________________________________________16

Schedule______________________________________________________________16

Budget________________________________________________________________16

Evaluation_____________________________________________________________16

Executive Summary

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MISSION STATEMENT

The goal of Greed Incorporated.'s Pot of Greed is to educate the general populace of the

nation as to why the value of greed is not a favorable attribute to contract. In today's world, the

general avarice of much of the population of the United States and other developed nations has

developed to an extremely distasteful level. Many of us are in complete ignorance of the severe

disciplinary actions that will occur to us should we decide to progress down this pathway.

Through our thrilling and enticing attractions, we hope to alter that reality. We here at Greed

Incorporated aim to save to people of this world from unending suffering, one horrific

experience at a time. Throughout our attractions, you will have the ability to see and experience

what many people experience in the fourth circle of hell: Greed.

To inform our audience and customers about the power greed can have over peoples

philosophical and moral values is one of the most important goals that we would like to reach

here at Pot of Greed. To show people what the effects of greed are in ones life and ones

afterlife is very important to us. Greed has ruined many people throughout the world and

throughout the United States predominantly. The want for greater wealth has resulted in our loss

of sight of what is really important in life. If we can inform people about the life and personality

changing effects greed can have on a person, they could possible change their philosophical

values about wealth. Many people believe that money will lead to happiness. If we could have

some positive moral impact on their thoughts the world would be a much less stressful and

happier place. To successfully show the people of the world how much greed and the want for

more has on their life we could make them less stressed.

Throughout Pot of Greed, one can find many invigorating attractions, each of which

deliberately showcases the values that we believe to be true at this park. One example of the

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rides we have are the exhilarating roller coasters. Our coasters can be enjoyed by almost anyone,

and convey certain values of the park, through the name or design. Another example that can be

seen is that of our theatres. Our theatres display many shows throughout the day, an example of a

show being the story of King Midas and his greed. Hopefully, your experience at Pot of Greed

will be able to change your thoughts on greed in a fun and interesting way. Through these

entertaining shows, ride, etc we hope we will have changed some of your moral beliefs on greed.

MARKETING PLAN PURPOSE

Our marketing has many useful reasons ranging from increasing our profit to learning

how to outshine our competitors. Throughout the following sections, you will delve into the

depths our park, finding many informative texts, such as SWOT analyses, and financial data.

You will also find information on other parks that we perceive to be threats to our success, such

as Disney, and the Circle of Lust. With friendly visuals, one can easily comprehend the statistics

we provide in an easier way.

Within this plan one can also find the advertising we plan to put out. The adverts shown

here are only a small sample of what we have, and give you a feel as to our advertising methods.

Through billboards, newspapers, and things of the sort, we hope to increase brand popularity,

and in turn produce more income. We plan to strategically place these adverts in a way that lets

us advertise to the relevant people at the relevant places. Throughout our advertising campaigns,

we hope to increase awareness of our brand, and hopefully jumpstart our parks financial growth.

In conclusion, this marketing plan is a detailed and intrusive document that will outlines

many of the features of our park. Just like a clock, this plan has many complicated parts that

work together to create a reliable document that can be referred to in the future.

Market Analysis
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Internal:

FOR OUR CIRCLE!

S Our park has different attractions, Being a horror park, when other O

and can cater to all different horror festivals/attractions happen

guests. near our park, guest from there

will tend to come visit us.

Our park has perfect year-round

weather, unlike many others, and NYC has a huge horror

that means rides can be open film festival every

24/7. November, this is an

example of what we like.

Our food menus cater to

everyones needs (mostly), and This park has a big appeal to

has a wide variety of foods. adrenaline junkies (and idiots).

Going to our circle of hell is a

unique park experience that

ONLY we offer (we think), and

so we technically have a

monopoly about this.

W Rides are quick, and so you go Not appropriate for all ages. T

through them quickly, causing

Boulder riding people may sue us
guests to leave quickly after

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 entering. over over being injured, despite

have being signed our waivers.

We are not well known yet, and

have no reputation. Could want to go to a different

circle of hell

External (Real Current Attraction):

OTHER PARKs: Disneys

S Has many more activities than They have their own TV Shows O

our park, along with many more and Channels and other huge

visitors daily. assets to advertise on.

Disney isnt just a park, its a Disney owns multiple companies

brand. They are EXTREMELY in multiple different industries.

well known. They can use these companies,

and keep expanding with them.

Disney has many visitors a day,

and in return, they earn a LOT of Disney has an international

money every day. market, with resorts worldwide,

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 Disney is a trusted brand, and and companies worldwide, also.

people feel safe there. Their reach is much larger than

ours.

W Attractive to little kids, but not The expense of Disney may cause T

most of the older population. people to go to other

parks/brands. For example, in

Should the tastes of the global
cruise line industry, Disney
market change, Disney might not
cruises, while good, are known to
be able to keep up. They focus
be expensive. This can steer
mainly on family friendly
people to other companies, such
content, and if less people start
as NCL, or Carnival.
watching that, Disney loses a lot.

Competition with Disney is high,

in all the industries that Disney

owns businesses in.

Competition (Other circle):

FOR ANOTHER CIRCLE: LUSTFUL

S Rides dont take a lot of effort, This circle has a huge business O

and can be ridden for as long as appeal to single people. As per

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 you want (you just get blown the U.S Census, single people

about in circles. now outnumber Married people

in the U.S.
Lower down than our circle, and

so this contributes to the lower This circle can use

is better factor that gives them unconventional advertising

points. techniques on questionable

websites and things of the sort,

being that this circle is not

suitable for children, only adults.

Being that Hell is not officially a

part of the United States of

America, or any other country,

nor is it a nation, they dont have

to follow laws and rules, and so

they can let people do activities

there that would normally be

illegal in the U.S or other

countries..

W This park does would not attend Many visitors may not visit out of T

to younger peoples tastes, and so fear of people they know

this might discourage people in knowing that they attended.

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 families to attend. Example, a married man

may want to attend, but he

This park will have fairly
may not want his wife
unfavorable weather conditions,
know, or vice versa.
due to how windy it may be,

resulting in visitors Many visitors may not attend as

uncomfortableness. they feel attending a park

centered around lust may violate

their good morals.

Souls here are damned forever,

and so they have no forcible

reason to be good. This might

lead to souls misleading

people/visitors, and this could

result in a myriad of unwanted

things.

Objectives
Here at Pot of Greed we have many objectives to help increase the enjoyment of

customers as well as increase our economical advantages. One of our main focuses is to show

how greed can negatively affect ones life and to give many examples of this happening. To

successfully achieve this objective we have many attractions catered to this life lesson. An

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example one could look at is the many shows and plays which demonstrate how greed can

change someones life. One of the most popular and well-known shows we have is the story of

King Midas. King Midas is played almost daily at times posted around the park and can either be

played in Moulders Arena or the inside theater located in the museum. It is the story of a greek

mythological character who turns everything he touches into gold. We have many other

interactive and entertaining shows throughout the day all year long.

Along with teaching others about the life lesson of greed we also wanted to inform

customers about who is located here and what their is punishment. To inform the customers

about the punishments we have a museum and theater. Within the museum we have

documentation of people located within this circle and what their sins were. Along with the

documentation we have the story of Dante as he travels through all of hell. We focus mainly on

canto VII, which contains information on circle four. Even though Dante can not see whos souls

are in this circle of hell due to their punishments we will show many modern day people who

would be here. Not to mention the people during Dantes time who would be here also. As well

as the souls who are here in the museum we would also have documentation of the punishments

and why. We can show the customers the punishments in either Moulders arena or in the area

outside of Pot of Greed. To explain the concept of contrapasso to our consumers would be

important to explain why they have these punishments and how god punishes sinners.

Not to mention a common goal of all theme parks are to make profit while entertaining

all of your customers. To entertain them and keep them returning we have many high-quality

restaurants and rides. All of these rides and restaurants are related to the fourth circle of hell to

keep the authenticity of the park. We have rides which appeal to the thrill-seekers of the world

and rides to appeal to young children. Along with these rides two of our most famous restaurants

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have people constantly eating in them. We have a traditional italian restaurant and a barbeque

restaurant where the food is always being served at the highest of possible quality.

In conclusion we have many objectives, hopes, and predictions for how Pot of Greed will

succeed. We have many attractions that appeal to many different types of tourists from famous

restaurants to haunted houses. Along with attracting customers want to make our customers

happy and return often to our park. With retuning and happy customers you are more likely to

get newer people along with the original. But, we have many other objective not related to

making money which is ironic because we are the circle of greed. We want to show how greed

can negatively affect ones life and their surroundings. The world would be a much better place

if the human race was not as greedy but still had the passion to work for something in life.

Marketing Strategy

Target Markets Customer Profile:

Our goal at Pot of Greed is to attract all ages of visitors from young to old, however we

do note that this is extremely rare in any attraction. We believe our target market should be the

high school to college age level. We feel as if this age would be the most attracted to all of the

rides and location of our attraction. We built the rides for young adrenaline junkies wanting to

feel independent and experience thrill-seeking rides. This would attract mostly high schoolers to

college aged people. Not to mention but our park also has a large horror/dark tourism status.

Most horror and dark tourists are this age going out with a bunch of friends.

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 But, we also have many things which cater to other ages throughout all of the park.

While teenagers and young adults might not want to go into a museum or watch shows this could

attract adults and young children. We hope to attract all ages to our park so we can make the

most profit and have the best customer feedback. Our main target market is at the age of

independence. We hope we can attract the young adults independence and have them spend time

with friends at Pot of Greed. In conclusion we want to attract all ages and types of people but our

main focus will be the young adult to college age level. We realize attracting all ages to a

attractions is extremely difficult but we have many attractions which appeal to all ages. If we

could attract all ages that would give us feedback on how to make the park better and bring in

more people, thus resulting in a better park.

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Marketing Mix: Different Page

ADVERTISEMENTS:

Website:

Our professional and eye pleasing website can be used by anyone with a computer to

gather information and purchase entry to the park. It can be found at

(http://greedincspotofgreed.weebly.com). Through a minimalistic and modern interface,

customers can easily navigate through, and find valuable information about the park. We decided

to spend many of our resources on hiring professional coders to create our website, as it is one of

the main places we expect our customers to visit. Our beautifully made website makes for a great

impression on our customers, and we feel that it was worth it.

Newspaper Ad:

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 Our newspaper and magazine advertisements can be found in many different editions.

We are featured in many travel magazines and the New York Time, due to the fact. The goal of

our newspaper advertisements are for them to visit our website to obtain more information about

the Pot of Greed. While it is simple it gives the simple information needed to attract customers to

our attraction.

Billboard Advertisement:

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Our billboard advertisement can be found throughout all of the New York metropolitan area and

the surroundings. The goal of our billboard advertisement is to gain the fast attention of drivers

on a highway. This would attract people to going to our website or finding a way to contact us.

Hopefully even if the billboard does not directly help the sales of the park it will help increase

awareness.

Action Plans

The Gate of Plutus

Roller Coaster

Cost

~$28.6 million

Build time

~39 weeks

The Gate of Plutus is a roller coaster. It will cost about $28.6 million to build, and take about 39
weeks to construct.

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The Jousting Boulders

Roller Coaster

Cost

~$34.8 million

Build time

~42 weeks

The Jousting Boulders is a roller coaster. It will cost about $34.8 million to build, and take about
42 weeks to construct.

The Greedy and Wasteful

Roller Coaster

Cost

~$22.8 million

Build time

~32 weeks

The Greedy and Wasteful is a roller coaster. It will cost about $22.8 million to build, and take
about 33 weeks to construct.

The Drop of Hell

Drop tower

Cost

~$2.4 million

Build time

~4 weeks

The Drop of Hell is a drop tower ride. It will cost about $2.4 million to build, and take about 4
weeks to construct.

Pot of Greed

Restaurant

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 Cost

$933,500

Build time

~20 weeks

Capacity

120

The Pot of Greed is a restaurant. It will cost $933,500 to build, and take about 20 weeks to
construct. It will have a seating capacity of 120 people.

Dantes Inferno

Restaurant

Cost

1,176,210

Build time

~35 weeks

Capacity

315

The Dantes Inferno is a restaurant. It will cost $1,176,210 to build, and take about 35 weeks to
construct. It will have a seating capacity of 315 people.

The Museum

Museum

Cost

~$1.5 million

Build time

~45 weeks

Capacity

575

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The Museum will cost about $1.5 million to build, and take about 45 weeks to construct. It will
have a standing capacity of 575 people.

Moulders Arena

Arena/Stadium

Cost

~$14 million

Build time

~1.5 years

Capacity

7,500

Moulders Arena is a stadium/arena. It will cost about $14 million to build, and take about 1.5
years to construct. It will have a seating capacity of 7,500 people.

THE HOUSE OF GREED

Haunted House

Cost

~$1.3 million

Build time

~38 weeks

Capacity

2000/hour

The House of Greed is a haunted house. It will cost about $1.3 million to build, and take about
38 weeks to construct. It will have a capacity of 2000 people per hour.

CONCLUSION

In conclusion, Pot of Greed will likely take roughly one year to complete. Completion

price will be around 100 million dollars, however this cost is reduced, as we already have a

location present, this will end us up at only a fraction of the cost of other big parks such as

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Disney. Profit can be made easily should the park receive at least of Disneys visitors. Thanks

to the variety of the rides and attractions one can find here, this park has a capacity of 15,000

visitors. This park is much more profitable than many other large parks, mainly due to the fact

that we dont pay taxes, as our park is technically not in any nation. This lets us see revenues of

around million dollars day. In just a few years, building costs and operation costs will be paid

off via our profits, and so Pot of Greed can then become fully operational and we can then

receive profits, letting us grow and expand. Thank you for reading through this, and have a good

day.

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