20170830

ARO / MMX
3 ARO / MMX

I
X
IX Survey

12

2017 08 30
 ARO / MMX

2017 08 30
 A
R
O
comScore MMX 15



/ (Career Services and Development)

2017 08 30


2017 6 15 PC 104 130.2

1111 114.9 59
10.6
A
R
15 PC Top 4 O

104 130.2
59
1111 114.9 104 1111

518 48.3

yes123 32.8

10.6

2017 08 30 comScore MMXARO 2017 06



15 PC

208.6 15
PC A
R

O


25-34 28.9%
208.6 1.6

35-44 (24.4%)
Age 55+ Age 15-17 Age 55+ Age 15-17

7.4 4.4 4.6 4.5 35-44

% % % %
16.9% 12.6% 25-34 18-
18.1% 23.3% 24

27.8%
28.9%
24.4% 27.1%

icon source: www.iconfinder.com

2017 08 30 comScore MMXARO 2017 06


A
R
104 O




1111

518
yes123

2017 08 30 comScore Segment MetrixARO 2017 06


VoiceTube 15 2017 6
37.8 TutorABC 16.9
53.1
A
R
O

15 PC Top 5

VoiceTube 37.8
53.1

16.9

TutorABC 15 PC

10.1

7.7

7.0

icon source: www.iconfinder.com

2017 08 30 comScore MMXARO 2017 06


VoiceTube 18-34
TutorABC 15-17 45
18-44 25-34 15-17
18-34 A
R
O

VoiceTube TutorABC

153 129

169 168 133

130 110 154 134
120
118 114
111

2017 08 30 comScore MMXARO 2017 06


2017 6 15 PC 104 130.2
1111 114.9
A
59 R
O


518 yes123 48.3 32.8

10.6 15 PC
25-34 (28.9%)35-44 (27.8%)
18-24

104
1111
518 yes123

100

TA
TA =
2017 08 30 TA

15 VoiceTube37.8
TutorABC16.9
A
VoiceTube 18-34 TutorABC 15-17 R
O

45

10.1 7.7
7.0
18-44 25-34 15-17

18-34

2017 08 30
 IX

2017 08 30


2017 7 14 17 20-64 I
X

1,482

2017 08 30


//BBS

//BBS 67.4%
67.9%
39.5%
40.5%
28.3%
33.5% I
28.2% X

31.0%
/ 24.5%
24.3%
18.8%
18.6% 2017
DM 16.1% 2016
18.3%

0% 10% 20% 30% 40% 50% 60% 70%
Base2017 N=1,482
2016 N=1,275
Jul. 2017

//BBS
20-44

2017 08 30


20

52.6%
43.2%
25-29
31.3% 25-29
/ 27.5%
20-24 I
27.2% X
/ 25.7% 35-39
18.0%
14.6%
20-24
12.4%

/ 11.7%

11.2%
0% 20% 40% 60%
Base N=1,239
Jul. 2017

(52.6%)
(43.2%)20 /
35-39

2017 08 30


28.4% 71.6% 44.6%

27.5% 72.5% 29.7%
25.2% 25-29
25-29
29.6% 70.4%
24.8%
20-24 57.6% 42.4% I
17.9% X
25-29 36.9% 63.1%
17.0%
30-34 37.9% 62.1% 15.9%
35-39 37.4% 62.6% 14.1%
40 20.4% 79.6% 13.3%

0% 25% 50% 75% 100% 0% 10% 20% 30% 40% 50%

Base N=1150 Base N=327
Jul. 2017 Jul. 2017

(28.4%) 20-24
/ (44.6%)
(29.7%) 25-29
(25.2%)(24.8%)

2017 08 30


Top3//BBS
Top3
28.4% 20-24
Top3 / I
X

2017 08 30


738 49.8%
(IX Survey)
744 50.2%
20-24 150 10.2%

25-29 150 10.1% I
CyberPanel X

20-64 30-34 164 11.0%

35-39 190 12.8%
40-44 173 11.7%


2017/07/142017/07/17 45-49 170 11.5%

50-54 173 11.7%

N=1,482 55-59 166 11.2%
95%,2.55% 60-64 146 9.9%
201706
680 45.9%
387 26.1%
416 28.0%
2017 08 30


m marcom@ixresearch.com