Year One Financials

Slow Growth Projected Revenue Stream and Operation Plan

Based on 250 new premium members each month from

launch of new website
General Assumptions
Investment Date
Forecast Start Date
Pricing
CLV (per year)
Optimal Customer Acquisition Cost
Sales & Marketing Expenses
Public Relations Manager
Tribe47 online advertising team
Advertising
Affilate Manager
Affiliate Partner Sales Commission
CPA
Seminars and Conference Events
Website & Online Business Expenses
Hosting, emails and data security
Monthly Online biz team
Social Media Management
Copywriter
Video Content Team
Promotional Photos
General & Administrative Expenses
Office Manager / PA for CEO
Customer Services
Stripe sales fees european cards
Stripe sales fees non-euro cards
Paypal
Ontraport Automation CRM system
Dropbox cloud subscription
Radio Guest List Subscription
Accounts & book keeping
Royalty Free Photos
Office Expenses
Travel
Employee Namespace
Founder Claire Anstey
Notes
Month 1 This operating model has been created with the assumption of 250k investment being received in Month 1
Month 1 This is the date that we begin our estimates with an investment funded operational model
300 Customer Lifetime Value, which is the same as the price of our 12 month premium subscription membership plan
65.00 Customer Acquisition Cost ( Including advertising costs / affiliate commission)
1,000 Starting monthly charges for PR specialist
50,000.00 6 month Contract with this expert marketing team for the relaunch.
10,000.00 Advertising is budgeted for the Customer Acquisition Cost but we have budgeted for extra advertising whilst we build our brand awareness.
2000.00 Cost per month for affiliate management team.figure increases with business growth
15-35% Percentage of sale for affiliates = Affiliate payment option 1
30-65 Cost per affiliate = Affiliate payment option 2
Various Currently there are 3 overseas networking events we feel would be valuable for partnering opportunities with big brands and online affiliates.
Costs are noted in the operational model
333.64 Cost per month
2000.00 Cost per month
5000.00 Cost per month
3900.00 Cost per month
2500.00 Cost per month
500.00 One session that will happen on completion of new website design.
2000.00 Starting freelancer monthly cost
3000.00 Starting in month 6th
1.4% plus 0.20 pence Percentage of total sales revenue
2.9% plus 0.20 pence Percentage of total sales revenue
20.00 Monthly Subscription
230 Monthly subscription package cost
10 Monthly Subscription
6 Monthly Subscription to casting service
300 Bookkeeping cost going forward, one-time legal costs added manually, increases with biz growth
30 For social media team
30 Printing supplies, whiteboard markers etc.
Various per month Travel to partner destinations will be required in first 3 months of investment but will settle down after these first initial trips.
The additional travel has been added manually in the operating model
5000.00 Our founder is the only current employed staff member with everyone else on freelance and long term contracts until month 7
This figure includes tax payments.
 Burn Rate & Cash Balance Sales Gross Burn Net Burn Cash Flow
140,000.00 150,000.00 Month 0 152.00 319.75 -167.75 -167.75
Month 1 152.00 115,969.75 -115,817.75 -115,985.50
100,000.00
Month 2 152.00 29,103.39 -28,951.39 -144,936.89
105,000.00 50,000.00
Month 3 152.00 51,382.91 -51,230.91 -196,167.80
0.00 Month 4 77,692.00 47,272.60 30,419.65 -165,748.15
70,000.00
-50,000.00 Month 5 79,957.00 45,699.95 32,892.30 -132,855.85
Month 6 82,242.00 50,450.29 31,366.96 -101,488.90
-100,000.00
35,000.00 Month 7 84,977.00 66,626.09 17,926.16 -83,562.74
-150,000.00 Month 8 88,674.00 88,152.54 94.71 -83,468.02
0.00 -200,000.00 Month 9 94,990.00 87,883.60 6,580.65 -76,887.38
Month 0 Month 2 Month 4 Month 6 Month 8 Month 10 Month 12
Month 10 104,550.00 85,810.25 18,214.50 -58,672.88
Sales Gross Burn Net Burn Cash Flow
Month 11 122,080.00 87,308.15 34,246.60 -24,426.28
Month 12 124,405.00 87,479.13 36,400.62 11,974.34

Revenue Model & Customer Numbers

Revenue Model Month 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Old monthly premium membership 152.00 152.00 152.00 152.00 152.00 152.00 152.00 152.00 152.00 752.00 307.00 152.00 152.00
12 Month Premium Membership 0.00 0.00 0.00 0.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 675,000.00
Email Unlock 24 Hours 0.00 0.00 0.00 0.00 2,540.25 3,440.25 4,340.25 5,690.25 7,040.25 8,390.25 10,190.25 11,990.25 13,790.25 67,412.25
Escrow Services 0.00 0.00 0.00 0.00 0.00 0.00 1,365.00 1,790.00 2,215.00 2,642.00 3,167.50 3,692.50 4,217.50 19,089.50
Product Partnering % 0.00 0.00 0.00 0.00 0.00 0.00 960.00 1,920.00 3,840.00 7,680.00 15,360.00 30,720.00 30,720.00 91,200.00
Monthly Sales Total 152.00 152.00 152.00 152 77,692 78,592 81,817 84,552 88,247 94,464 104,025 121,555 123,880 852,702
m/m growth rate 0.00% 0.00% 0.00% 0.00% 99.96% 0.13% 0.45% 0.37% 0.48% 0.76% 1.08% 1.75% 0.21% 23.90%

Customer Numbers
New Free Registrations 50 50 50 200 400 400 400 600 600 600 800 800 800
Old format monthly members 8 0 0 0 0 0 0 0 0 0 0 0 0
Previous 1 year premium members 22 0 0 0 0 0 0 0 0 4 1 0 0
5% Free Members using Email Unlock 0 0 0 0 56.45 76.45 96.45 126.45 156.45 186.45 226.45 266.45 306.45 306.45
25% using Escrow Service 0 0 0 0 0 0 682.5 895 1107.5 1321 1583.75 1846.25 2108.75 2,109
New Premium Customers 12 month Sub - via Affiliate 0 0 0 0 100 100 100 100 100 100 100 100 100
New Premium Customers 12 month Sub - Online Marketing 0 0 0 0 100 100 100 100 100 100 100 100 100
New Premium Customers - Influencer Marketing 0 0 0 0 50 50 50 50 50 50 50 50 50
Churned Customers 0 0 0 0 0 0 0 0 0 0 0 0 0
Net New Customers 0 0 0 0 306 326 1,029 1,271 1,514 1,757 2,060 2,363 2,665 2,415
Total Subscription Customers 30 30 30 30 130 230 330 430 530 634 735 835 935 935
Total Free Membership Customers 429 479 529 729 1129 1529 1929 2529 3129 3729 4529 5329 6129 6129
Total Website Membership Numbers (+379) 480 530 580 780 1,430 2,080 2,730 3,580 4,430 5,284 6,335 7,385 8,435 8,435
Operating Model Month 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Email Unlock 24 Hours 0.00 0.00 0.00 0.00 2,540.25 3,440.25 4,340.25 5,690.25 7,040.25 8,390.25 10,190.25 11,990.25 13,790.25
Escrow Services 0.00 0.00 0.00 0.00 0.00 0.00 1365.00 1790.00 2215.00 2642.00 3167.50 3692.50 4217.50
Product Partnering % 0.00 0.00 0.00 0.00 0.00 0.00 960.00 1,920.00 3,840.00 7,680.00 15,360.00 30,720.00 30,720.00
Old monthly premium membership 152.00 152.00 152.00 152.00 152.00 152.00 152.00 152.00 152.00 752.00 307.00 152.00 152.00
12 Month Premium Membership 0.00 0.00 0.00 0.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Sales 152.00 152.00 152.00 152.00 77,692.25 78,592.25 81,817.25 84,552.25 88,247.25 94,464.25 104,024.75 121,554.75 123,879.75

Cost of Sales
Customer Acquisition Cost (Affiliates) 0.00 0.00 0.00 0.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00
Stripe sales fees european cards 3.75 3.75 3.75 1.06 605.14 615.44 778.51 846.16 920.52 1,012.74 1,140.21 1,323.42 1,400.20
Stripe sales fees non-euro cards 0.00 0.00 0.00 2.20 1,187.83 1,204.88 1,392.14 1,480.30 1,582.38 1,721.22 1,920.40 2,235.08 2,329.30
Total Cost of Sales 3.75 3.75 3.75 3.27 8,292.96 8,320.31 8,670.65 8,826.45 9,002.90 9,233.96 9,560.61 10,058.51 10,229.49

Sales & Marketing Expenses

Public Relations Manager 0.00 0.00 0.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00
Tribe47 team / Marketing Team 0.00 50,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Tribe47 % of 90,000 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00
Marketing Team after Tribe 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00
Affilate Manager 0.00 0.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Additional Advertising Revenue 0.00 0.00 0.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Total Sales & Marketing 0.00 50,000.00 2,000.00 13,000.00 13,000.00 13,000.00 13,000.00 19,000.00 37,000.00 37,000.00 37,000.00 37,000.00 37,000.00

Website & Online Business Expenses

Hosting, emails and data security 0.00 0.00 333.64 333.64 333.64 333.64 333.64 333.64 333.64 333.64 333.64 333.64 333.64
Monthly online web / biz team 0.00 0.00 0.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00
Website rebuild 0.00 6000.00 6000.00 6000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Social Media Team 0.00 0.00 0.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00
Copywriter 0.00 3900.00 3900.00 3900.00 3900.00 3900.00 3900.00 15000.00 15000.00 15000.00 15000.00 15000.00 15000.00
Video Content Team 0.00 2500.00 2500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00
Promotional Photos 0.00 0.00 500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Make Up Artist 0.00 0.00 250.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Online Biz Costs 0.00 12,400.00 13,483.64 20,733.64 14,733.64 14,733.64 14,733.64 25,833.64 25,833.64 25,833.64 25,833.64 25,833.64 25,833.64
0.00

General & Administrative Expenses

Founder / CEO Wages 0.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Customer Services 0.00 0.00 0.00 0.00 0.00 0.00 3000.00 3000.00 3000.00 3000.00 3000.00 3000.00 3000.00
PA / Office Manager 0.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00
Paypal 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00
Ontraport Automation CRM system 230.00 230.00 230.00 230.00 230.00 230.00 230.00 550.00 550.00 550.00 550.00 550.00 550.00
Dropbox cloud subscription 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00
Radio Guest List Subscription 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00
Accounts & book keeping 0.00 750.00 300.00 300.00 300.00 600.00 2,000.00 600.00 1,000.00 1,000.00 1,000.00 2,000.00 2,000.00
Royalty Free Photos 0.00 0.00 0.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00
Office Expenses 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 100.00 100.00 100.00 100.00 100.00
Travel 0.00 2,000.00 2,000.00 2,000.00 2,000.00 100.00 100.00 100.00 100.00 2,500.00 100.00 100.00 100.00
Trade Shows & Seminars 0.00 0.00 2,500.00 3,000.00 100.00 100.00 100.00 100.00 3,000.00 100.00 100.00 100.00 100.00
Business Pyridiums 0.00 1000.00 1,000.00 1,000.00 1000.00 1000.00 1000.00 1000.00 1,000.00 1000.00 1000.00 1000.00 1000.00
Trademark costs UK & Global 0.00 10000.00 0.00 3,500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Company Credit Card 0.00 12000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Investment Legal Costs 0.00 20000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total G&A Expenses 316.00 53,566.00 13,616.00 17,646.00 11,246.00 9,646.00 14,046.00 12,966.00 16,316.00 15,816.00 13,416.00 14,416.00 14,416.00

Gross Burn 319.75 115,969.75 29,103.39 51,382.91 47,272.60 45,699.95 50,450.29 66,626.09 88,152.54 87,883.60 85,810.25 87,308.15 87,479.13
Net Burn -167.75 -115,817.75 -28,951.39 -51,230.91 30,419.65 32,892.30 31,366.96 17,926.16 94.71 6,580.65 18,214.50 34,246.60 36,400.62
Cash Balance -167.75 -115,985.50 -144,936.89 -196,167.80 -165,748.15 -132,855.85 -101,488.90 -83,562.74 -83,468.02 -76,887.38 -58,672.88 -24,426.28 11,974.34

Financials with Investment

Gross Burn 319.75 115,969.75 29,103.39 51,382.91 47,272.60 45,699.95 50,450.29 66,626.09 88,152.54 87,883.60 85,810.25 87,308.15 87,479.13
Net Burn -167.75 -115,817.75 -28,951.39 -51,230.91 30,419.65 32,892.30 31,366.96 17,926.16 94.71 6,580.65 18,214.50 34,246.60 36,400.62
Investment Schedule 0.00 250,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Balance -167.75 134,014.50 105,063.11 53,832.20 84,251.85 117,144.15 148,511.10 166,437.26 166,531.98 173,112.62 191,327.12 225,573.72 261,974.34
 Year One Financials

High Growth Projected Revenue Stream and Operation Plan

Based on every new premium member bringing in 2 new premium members from their lists
and social media networks.

100 per month via our online advertising strategy

100 per month via our affiliate campaign
General Assumptions
Investment Date
Forecast Start Date
Pricing
CLV (per year)
Optimal Customer Acquisition Cost
Sales & Marketing Expenses
Public Relations Manager
Tribe47 online advertising team
Advertising
Affilate Manager
Affiliate Partner Sales Commission
CPA
Seminars and Conference Events
Website & Online Business Expenses
Hosting, emails and data security
Monthly Online biz team
Social Media Management
Copywriter
Video Content Team
Promotional Photos
General & Administrative Expenses
Office Manager / PA for CEO
Customer Services
Stripe sales fees european cards
Stripe sales fees non-euro cards
Paypal
Ontraport Automation CRM system
Dropbox cloud subscription
Radio Guest List Subscription
Accounts & book keeping
Royalty Free Photos
Office Expenses
Travel
Employee Namespace
Founder Claire Anstey
Notes
Month 1 This operating model has been created with the assumption of 250k investment being received in Month 1
Month 1 This is the date that we begin our estimates with an investment funded operational model
300 Customer Lifetime Value, which is the same as the price of our 12 month premium subscription membership plan
65.00 Customer Acquisition Cost ( Including advertising costs / affiliate commission)
1,000 Starting monthly charges for PR specialist
50,000.00 6 month Contract with this expert marketing team for the relaunch.
10,000.00 Advertising is budgeted for the Customer Acquisition Cost but we have budgeted for extra advertising whilst we build our brand awareness.
2000.00 Cost per month for affiliate management team.figure increases with business growth
15-35% Percentage of sale for affiliates = Affiliate payment option 1
30-65 Cost per affiliate = Affiliate payment option 2
Various Currently there are 3 overseas networking events we feel would be valuable for partnering opportunities with big brands and online affiliates.
Costs are noted in the operational model
333.64 Cost per month
2000.00 Cost per month
5000.00 Cost per month
3900.00 Cost per month
2500.00 Cost per month
500.00 One session that will happen on completion of new website design.
2000.00 Starting freelancer monthly cost
3000.00 Starting in month 6th
1.4% plus 0.20 pence Percentage of total sales revenue
2.9% plus 0.20 pence Percentage of total sales revenue
20.00 Monthly Subscription
230 Monthly subscription package cost
10 Monthly Subscription
6 Monthly Subscription to casting service
300 Bookkeeping cost going forward, one-time legal costs added manually, increases with biz growth
30 For social media team
30 Printing supplies, whiteboard markers etc.
Various per month Travel to partner destinations will be required in first 3 months of investment but will settle down after these first initial trips.
The additional travel has been added manually in the operating model
5000.00 Our founder is the only current employed staff member with everyone else on freelance and long term contracts until month 7
This figure includes tax payments.
 Burn Rate & Cash Balance Sales Gross Burn Net Burn Cash Flow
140,000.00 16,000,000.00 Month 0 152.00 319.75 -167.75 -167.75
Month 1 152.00 115,969.75 -115,817.75 -115,985.50
12,000,000.00 Month 2 152.00 29,103.39 -28,951.39 -144,936.89
105,000.00
Month 3 152.00 51,725.41 -36,573.41 -181,510.30
8,000,000.00 77,692.00 47,615.10 45,077.15 -136,433.15
Month 4
70,000.00
Month 5 79,957.00 46,754.80 77,737.45 -58,695.70
4,000,000.00
Month 6 82,242.00 53,200.84 138,316.41 79,620.70
35,000.00 Month 7 84,977.00 72,665.43 249,111.82 328,732.52
0.00
Month 8 88,674.00 100,882.46 481,314.79 810,047.31
0.00 -4,000,000.00 Month 9 94,990.00 114,107.71 989,431.54 1,799,478.85
Month 0 Month 2 Month 4 Month 6 Month 8 Month 10 Month 12
Month 10 104,550.00 201,099.93 1,943,374.82 3,742,853.67
Sales Gross Burn Net Burn Cash Flow
Month 11 122,080.00 256,877.78 3,970,101.97 7,712,955.64
Month 12 124,405.00 365,757.53 7,995,722.22 15,708,677.85

Revenue Model & Customer Numbers

Revenue Model Month 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Old monthly premium membership 152.00 152.00 152.00 152.00 152.00 152.00 152.00 152.00 152.00 752.00 307.00 152.00 152.00
12 Month Premium Membership 0.00 0.00 0.00 15,000.00 90,000.00 120,000.00 180,000.00 300,000.00 540,000.00 1,020,000.001,980,000.00 3,900,000.00 7,740,000.00
Email Unlock 24 Hours 0.00 0.00 0.00 0.00 2,540.25 4,340.25 7,940.25 15,140.25 29,540.25 58,340.25 115,940.25 231,140.25 461,540.25
Escrow Services 0.00 0.00 0.00 0.00 0.00 0.00 2,465.00 4,565.00 8,665.00 16,767.00 32,867.50 64,967.50 129,067.50
Product Partnering % 0.00 0.00 0.00 0.00 0.00 0.00 960.00 1,920.00 3,840.00 7,680.00 15,360.00 30,720.00 30,720.00
Monthly Sales Total 152.00 152.00 152.00 15,152 92,692 124,492 191,517 321,777 582,197 1,103,539 2,144,475 4,226,980 8,361,480
m/m growth rate 0.00% 0.00% 0.00% 66.75% 22.29% 3.33% 4.90% 5.93% 6.81% 7.36% 7.66% 7.83% 7.87%

Customer Numbers
New Free Registrations 50 50 50 200 400 800 1600 3200 6400 12800 25600 51200 102400
Old format monthly members 8 0 0 0 0 0 0 0 0 0 0 0 0
Previous 1 year premium members 22 0 0 0 0 0 0 0 0 4 1 0 0
5% Free Members using Email Unlock 0 0 0 0 56.45 96.45 176.45 336.45 656.45 1296.45 2576.45 5136.45 10256.45
25% using Escrow Service 0 0 0 0 0 0 1232.5 2,283 4332.5 8,384 16433.75 32,484 64533.75
New Premium Customers 12 month Sub - via Affiliate 0 0 0 0 100 100 100 100 100 100 100 100 100
New Premium Customers 12 month Sub - Online Marketing 0 0 0 0 100 100 100 100 100 100 100 100 100
New Premium Customers - Influencer Marketing 0 0 0 50 100 200 400 800 1,600 3,200 6,400 12,800 25,600
Churned Customers 0 0 0 0 0 0 0 0 0 0 0 0 0
Net New Customers 0 0 0 50 356 496 2,009 3,619 6,789 13,080 25,610 50,620 100,590
Total Subscription Customers 30 30 30 80 380 780 1,380 2,380 4,180 7,584 14,185 27,185 52,985
Total Free Membership Customers 429 479 529 729 1129 1929 3529 6729 13129 25929 51529 102729 205129
Total Website Membership Numbers (+379) 480 530 580 830 1,530 2,730 4,930 9,130 17,330 33,534 65,735 129,935 258,135
Operating Model Month 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Email Unlock 24 Hours 0.00 0.00 0.00 0.00 2,540.25 4,340.25 7,940.25 15,140.25 29,540.25 58,340.25 115,940.25 231,140.25 461,540.25
Escrow Services 0.00 0.00 0.00 0.00 0.00 0.00 2465.00 4565.00 8665.00 16767.00 32867.50 64967.50 129067.50
Product Partnering % 0.00 0.00 0.00 0.00 0.00 0.00 960.00 1,920.00 3,840.00 7,680.00 15,360.00 30,720.00 30,720.00
Old monthly premium membership 152.00 152.00 152.00 152.00 152.00 152.00 152.00 152.00 152.00 752.00 307.00 152.00 152.00
12 Month Premium Membership 0.00 0.00 0.00 15,000.00 90,000.00 120,000.00 180,000.00 300,000.00 540,000.00 1,020,000.00 1,980,000.00 3,900,000.00 7,740,000.00
Sales 152.00 152.00 152.00 15,152.00 92,692.25 124,492.25 191,517.25 321,777.25 582,197.25 1,103,539.25 2,144,474.75 4,226,979.75 8,361,479.75

Cost of Sales
Customer Acquisition Cost (Affiliates) 0.00 0.00 0.00 0.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00
Stripe sales fees european cards 3.75 3.75 3.75 116.06 720.14 970.74 1,742.41 2,976.23 5,433.17 10,340.76 20,133.36 39,712.90 78,648.40
Stripe sales fees non-euro cards 0.00 0.00 0.00 229.70 1,415.33 1,904.43 3,178.79 5,389.56 9,799.65 18,617.31 36,216.92 71,415.25 141,359.50
Total Cost of Sales 3.75 3.75 3.75 345.77 8,635.46 9,375.16 11,421.20 14,865.79 21,732.82 35,458.07 62,850.29 117,628.14 226,507.89

Sales & Marketing Expenses

Public Relations Manager 0.00 0.00 0.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00
Tribe47 team / Marketing Team 0.00 50,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Tribe47 % of 90,000 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00
Marketing Team after Tribe 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00
Affilate Manager 0.00 0.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Additional Advertising Revenue 0.00 0.00 0.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
Total Sales & Marketing 0.00 50,000.00 2,000.00 13,000.00 13,000.00 13,000.00 13,000.00 19,000.00 37,000.00 37,000.00 37,000.00 37,000.00 37,000.00

Website & Online Business Expenses

Hosting, emails and data security 0.00 0.00 333.64 333.64 333.64 333.64 333.64 333.64 333.64 333.64 333.64 333.64 333.64
Monthly online web / biz team 0.00 0.00 0.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00 2000.00
Website rebuild 0.00 6000.00 6000.00 6000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Social Media Team 0.00 0.00 0.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00 5000.00
Copywriter 0.00 3900.00 3900.00 3900.00 3900.00 3900.00 3900.00 15000.00 15000.00 15000.00 15000.00 15000.00 15000.00
Video Content Team 0.00 2500.00 2500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00 3500.00
Promotional Photos 0.00 0.00 500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Make Up Artist 0.00 0.00 250.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Online Biz Costs 0.00 12,400.00 13,483.64 20,733.64 14,733.64 14,733.64 14,733.64 25,833.64 25,833.64 25,833.64 25,833.64 25,833.64 25,833.64
0.00

General & Administrative Expenses

Founder / CEO Wages 0.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Customer Services 0.00 0.00 0.00 0.00 0.00 0.00 3000.00 3000.00 3000.00 3000.00 3000.00 3000.00 3000.00
PA / Office Manager 0.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00 2500.00
Chief Technical Officer 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00 12,000.00 12,000.00
Head of Marketing Alliances 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10,000.00 10,000.00 10,000.00
Content Strategy Manager 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10,000.00 10,000.00 10,000.00
Product Development Manager 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10,000.00 10,000.00 10,000.00
Office Manager / PA for CEO 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,000.00 3,000.00 3,000.00
Office Manager 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00 5,000.00 5,000.00
PA for Leadership Team 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5000.00 5000.00 5000.00
PA for Leadership Team 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5000.00 5000.00 5000.00
Office Space 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2,000.00 2,000.00 2,000.00
Paypal 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00
Ontraport Automation CRM system 230.00 230.00 230.00 230.00 230.00 230.00 230.00 550.00 550.00 550.00 550.00 550.00 550.00
Dropbox cloud subscription 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00 10.00
Radio Guest List Subscription 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00 6.00
Accounts & book keeping 0.00 750.00 300.00 300.00 300.00 600.00 2,000.00 600.00 1,000.00 1,000.00 1,000.00 2,000.00 2,000.00
Royalty Free Photos 0.00 0.00 0.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00
Office Expenses 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 100.00 100.00 100.00 100.00 100.00
Travel 0.00 2,000.00 2,000.00 2,000.00 2,000.00 100.00 100.00 100.00 100.00 2,500.00 100.00 100.00 100.00
Trade Shows & Seminars 0.00 0.00 2,500.00 3,000.00 100.00 100.00 100.00 100.00 3,000.00 100.00 100.00 100.00 100.00
Business Pyridiums 0.00 1000.00 1,000.00 1,000.00 1000.00 1000.00 1000.00 1000.00 1,000.00 1000.00 1000.00 1000.00 1000.00
Trademark costs UK & Global 0.00 10000.00 0.00 3,500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Company Credit Card 0.00 12000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Investment Legal Costs 0.00 20000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total G&A Expenses 316.00 53,566.00 13,616.00 17,646.00 11,246.00 9,646.00 14,046.00 12,966.00 16,316.00 15,816.00 75,416.00 76,416.00 76,416.00

Gross Burn 319.75 115,969.75 29,103.39 51,725.41 47,615.10 46,754.80 53,200.84 72,665.43 100,882.46 114,107.71 201,099.93 256,877.78 365,757.53
Net Burn -167.75 -115,817.75 -28,951.39 -36,573.41 45,077.15 77,737.45 138,316.41 249,111.82 481,314.79 989,431.54 1,943,374.82 3,970,101.97 7,995,722.22
Cash Balance -167.75 -115,985.50 -144,936.89 -181,510.30 -136,433.15 -58,695.70 79,620.70 328,732.52 810,047.31 1,799,478.85 3,742,853.67 7,712,955.64 15,708,677.85

Financials with Investment

Gross Burn 319.75 115,969.75 29,103.39 51,725.41 47,615.10 46,754.80 53,200.84 72,665.43 100,882.46 114,107.71 201,099.93 256,877.78 365,757.53
Net Burn -167.75 -115,817.75 -28,951.39 -36,573.41 45,077.15 77,737.45 138,316.41 249,111.82 481,314.79 989,431.54 1,943,374.82 3,970,101.97 7,995,722.22
Investment Schedule 0.00 250,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Cash Balance -167.75 134,014.50 105,063.11 68,489.70 113,566.85 191,304.30 329,620.70 578,732.52 1,060,047.31 2,049,478.85 3,992,853.67 7,962,955.64 15,958,677.85