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INTRODUCTION
ABC Pvt. Ltd. is a renowned company in India known for its water purifiers and cleaning equipments. The
company is having pan India branch network presence, this branch network is used for providing installation
facilities, after sales services, handling customer queries/complaints and awareness & sales of various products
of the company. The products like water purifier and vacuum cleaner are well established products but the price
of the products is comparatively higher than from the competitors products. Company is not having any
dealer/retailer network for making the product available to its customers. It only sells its products through its
sales force available at every branch HQ. To ensure the maximum coverage of the market, the company has
established its branches on every district HQs of the country.
Branch
Manager
Office
Executive
(Counsellor)
The Sales Executives are responsible to make calls to the prospective customers and generate sales. Service
Engineer is responsible for Installation and services of the products. The Office Executive/Counsellor (Female)
is the front desk officer responsible for handling the walk-ins, telephonic calls, queries and record maintenance
of the branch and assisting the branch manager in day-to-day operations. The Branch Manager is responsible for
overall operations and performance of the branch and he reports to Area Manager situated as Area HQs. For
day-to-day expanses of the branch the Branch Manager is provided with patty cash on monthly basis and he is
required to submit the accounting report to the Head Office on monthly basis.