2016

USER
EXPERIENCE
INDUSTRY
SURVEY
REPORT

http://wj.qq.com

2016.04.11 2016.04.27

IXDC

IXDC UI
CDC

4226 1580
1365

Contents

1 ..............................................................1

2
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3
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4
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5
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6
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7
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8 ..................................................................................22

1
1

1.1

25-30 1-2
5-15

67% 22-30
105

/ 1/3

22-30

pc

1
1

1.2

a. /

b. 50
c. KPI
/ KPI
KPI

KPI
KPI
OR

1.3

5 15 10 25
5-10 10-15w

1.4

70.4%
35.3%33.2%
31.4%" "22.6%

2
1

1.5

2016 65.5 2015 64.4

82.7 2015 (83.1) 32.4%
32.0%29.1%29.1%

29
%

.4

.1
32

%
29

.0
.1

32
%

1.6

63.4%,
60.1%(42.5%)(37.7%)(34.9%)

3

2
2

25-30
93.8% 1-2 62%

2.1

2.1.1
1-2 64.1%
3

3
n=1580 42.1% n=384

22.5%
17.4% 17.3% 17.3%

11.5%

6.9% 7.1%

1~2

2~3

3~5

5~8

~1

57.9%
3

2.1.2
PC PC
/
n=1580

/ 65.9%

PC/ 65.3%

/ 52.4%

PC/ 30.1%

12.2%

9.3%

PC 7.7%

6.2%

3.9%

4
2

2.2

33.7% 27.4%
16.9% 5.6%

n=1580

33.7%

27.4%

16.9%

5.6%

3.7%

3.4%

/ 3.1%

2.7%

/ 2.3%

0.1%

1.2%

2.3

2.3.1
54.9%

n=1580

5
2

2.3.2
25 30 55%

2.3.3
93.8%

n=1580 n=1580 1%
/
2%

18-21 4.4% 23%
17%
22-24 18.4%

25-30 54.5% 33.3%

31-35 16.1%

36-40 3.8%

40 1.5% 58%

n=522

3.4% 14.6% 48.5% 33.1%

0.4%

2.3.4

31.7%

n=1580
31.7%

17.2%

13.2% 13.0%
8.2% 8.0%

3.2% 2.7% 1.6% 1.1%

6
 2

n=1580

32.0%

16.5% 15.7%

11.1%
8.0% 8.4%

3.1% 2.7%
1.3% 1.1%

2.3.5

12.3%

n=1580

14.7% 48.7%

25.1%

5.6%

5.6%

4.4%

2.2%

1.8%

1.0%

0.8%

0.6%

0.5%

0.5%

0.4%

0.3%

0.1%

2.4%

7

33
3

3.1

1000

3.1.2
36.2% 1000
33.1%

n=1365

36.2%

30.9% 37.9%
33.1%


14.7%
31.1%
14.2%

n=1365
1.8%
1000

100~999

100

3.1.3
50 80%

n=1365
43.8% n=1365
9.5%
36.2%
14.3%
17.7%

11.7%
8.4%
58.5%

10 10~49 50~99 100

8
3

3.2

n=1365 / 3.4%
4.0%

2.8%
8.9% /
2.1%
5.6%
2.3%

33.3%

5.2%

/
63.3% 2.3%

8.9% n=1365 9.3%

1.2%

4.8% 75.8%

3.3

3.3.1
70.5% 64.5%

n=1365

70.5%

64.5%

56.0%

53.6%

12.4%

9
3

3.3.2
33.1%
(28.6%) 26.3%
25.3%

(25.1%)

n=1365

28.6% 25.1% 33.1% 25.3% 26.3%

3.3.3
KPI 57.2%
47.8%40.8%

KPI n=1365

57.2%

47.8%

40.8%

40.5%

39.5%

4.2%

10
 3

3.3.4
KPI
KPI 52.5%43.3%

/
KPI
VS KPI

KPI

14.7%

0% 20% 40% 60% 80% 100%

KPI

VS KPI n=1365

62.2

KPI
66.7

11

4
4

4.1

5 15 53.6% 20
15

n=1365

5/ 8.4%

5~10/ 27.8%

10~15/ 25.8%

15~20/ 14.1%

20~25/ 9.2%

25~30/ 5.3%

30~40/ 4.8%

40~50/ 2.0%

50 2.7%

4.2

50 5~8
20~40 3~5 20~25 3 20

100%

90 3 3~5 5~8 8

80

70

60

50

40

30

20

10

0%
5/ 5 ~10/ 10~15/ 15~20/ 20~25/ 25~30/ 30~40/ 40~50/ 50
12
4

100 100~999 1000

80%

70

60

50

40

30

20

10

0%
5/ 5 ~10/ 10~15/ 15~20/ 20~25/ 25~30/ 30~40/ 40~50/ 50

10 60% 76.8% 10

4.3

5%~10%5% 15%

n=1365

20.6%

0~5% 19.7%

5~10% 27.0%

10~15% 13.3%

15~20% 8.4%

20% 7.8%

3.2%

13

35
5

5.1

70.4%

5.2

35.3%
33.2%31.4%" "22.6%

14
 n=1112

14.7% 35.3%

33.2%

31.4%

22.6%

20.8%

19.2%

6.7%

5.6%

5.6%

5.3%

3.5%

3.2%

3.1%

2.8%

2.2%

5.8%

15
5

5.3
56.8%52.5%
50.4%

n=1112

14.7% 56.8%

53.5%

50.4%

28.1%

24.2%

20.8%

19.2%

10.8%

1.4%

1.2%

10%-30%

n=1112
24%

21%

14%

13%
11%

6%
5%
3%

1% 1%
1%

0~10% 10~20% 20~30% 30~40% 40~50% 50~60% 60~70% 70~80% 80~90% 90~100% 100%

16

6
6

6.1

34%

n=1580

6.2

50.5%49.5%

n=537

50.5%

49.5%

33.3% 22.9%

0.9%

17
6

6.3

/ /

n=1580

4.8%

9.8%

75.8%

68.4%

n=1580

45.1% 54.9%

38.4% 61.6%

18

37
7

2016 65.5 100 82.7
100 2015 64.483.1

&

2015 2016

83.1% 82.7%

65.5%
64.4%

7.1

68.9

83.283.082.582.6

n=1580

68.9

66.6

66.0

65.9

65.1

63.7

63.1

19
7

7.2

32.4%32.0%
29.1%29.1%

n=1580

14.7% 32.4%

32.0%

29.1%

29.1%

23.7%

14.0%

12.0%

10.5%

8.3%

5.5%

4.9%

7.3

5 50

n=1580
80.5
71.8
67.5 68.0 68.9
66.5
63.8
61.1

46.0

5 5~10 10~15 15~20 20~25 25~30 30~40 40~50 50

20
7

n=1580

67.1%
67.4%

63.8%

61.5%

59.1%

50 50~99 100~499 500~999 1000

500
67.150 59.1

21

8
8

n=1580

70%

60%

50%

40%

30%

20%

10%

0%

22