Professional Documents
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#HIBBETT
STRATEGIC POSITIONING
Localized Assortments
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ISOLATED MARKET FOCUS
Serving small to mid-size markets
1,078 stores in 35 states as of January 28, 2017
Store Growth
Potential 1500+
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TYPICAL HIBBETT MARKETS
ALABAMA ARKANSAS GEORGIA KENTUCKY
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HIBBETT SPORTS IS NEEDED
CUSTOMERS COMMUNITIES
VENDORS LANDLORDS
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ISOLATED MARKETS = LOW COMPETITIVE OVERLAP
**Competitors Measured within 15 Min Drive Time
300
250
200
150
100
50
0
0 1 2 3 4 5 6 >6
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ISOLATED MARKETS = LOW COMPETITIVE OVERLAP
**Competitors Measured within 15 Min Drive Time
700
600
500
400
300
200
100
0
FAMILY BBOX MALL CITY REGSP DTC
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MERCHANDISING STRATEGY
Inventory
Management &
Buying Marketing & Visual
Planning
Key item strategy Amplify Hibbett brand
Escalate service level
Premium/Segmented/ Engage via loyalty
Leverage system &
Exclusive product Drive traffic through
Consumer focused warehouse capabilities
digital
assortments Utilize Store Typing for
consistency
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STORE TYPING INITIATIVE
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ATHLETIC SPECIALTY
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SPORT SPECIALTY
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TARGETED MARKETING STRATEGY
Amplify Brand
Create a consistent brand experience
Elevate Hibbett branded creative
Utilize Vendor Assets
Philanthropy Partnership with American Heart Association
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OPERATIONAL EXCELLENCE Employee Training
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HIBBETT STORE MODEL 5,000 Sq. Ft. Prototype
Year 5
($ in thousands) Year 1 (mature store)
ROIC
(4-Wall Return, w/o Corp Overhead) 36% 58%
#HIBBETT 16
CAPITAL ALLOCATION STRATEGY
#HIBBETT 17
KEY INITIATIVES FISCAL 2018
Execute Real Estate Strategy
Continue expansion in California and other attractive markets
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