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CARAT MEDIA WEEKLY NEWSLETTER

No. 908
Index 2017/08/28-2017/09/03

7 4 Q3

YouTube Logo

TOP20

7 4 Q3
7
7
22

[2017/08/29]
122
105(OK mart)1.03
9514.9%12276
9,272105

[2017/08/29]







[2017/08/30]

Superdata Research20171,000
61217
(MMO)156
12PC

2016
PCPC

[2017/08/28]

19
81.28
3.6619 8
88332.5
CR-VHR-V8 8
1.3[2017/09/02] 1.774.213.9

810
2,00028.5

8
10.6
Gogoro2Gogoro 813.34
[2017/09/05] 13[2017/09/02]
YouTube Logo
YouTube12LogoYouTube Logo
YouTubeYouTubeYouTube Logo
TubeTube
YouTubeYouTube KidsGamingRedTVMusic
LogoYouTubeApp
Menu
YouTubeYouTube
[2017/08/30]

Facebook
FacebookFacebookFacebook
FacebookFacebookFacebook

Facebook[2017/08/29]


Infringing Website ListIWL
2016111

IWL
[2017/09/04]

Media Report
#



12830(8/31)


907#


19:00-22:30 3.97
19:00-22:30 4.94
Nielsen AriannaTA:4+()


3.9720161.47

4.94

/
0
1
2
3
4
5

TVR
18:30:00 - 18:30:59
18:35:00 - 18:35:59
18:40:00 - 18:40:59
18:45:00 - 18:45:59
18:50:00 - 18:50:59
18:55:00 - 18:55:59
19:00:00 - 19:00:59
19:05:00 - 19:05:59
19:10:00 - 19:10:59
19:15:00 - 19:15:59
19:20:00 - 19:20:59
19:25:00 - 19:25:59
19:30:00 - 19:30:59
19:35:00 - 19:35:59
19:40:00 - 19:40:59
19:45:00 - 19:45:59
19:50:00 - 19:50:59

19:55:00 - 19:55:59
20:00:00 - 20:00:59
20:05:00 - 20:05:59
20:10:00 - 20:10:59
20:15:00 - 20:15:59
20:20:00 - 20:20:59
20:25:00 - 20:25:59
20:30:00 - 20:30:59

20:35:00 - 20:35:59
20:40:00 - 20:40:59
20:45:00 - 20:45:59
20:50:00 - 20:50:59
P

20:55:00 - 20:55:59
21:00:00 - 21:00:59
21:05:00 - 21:05:59
21:10:00 - 21:10:59
21:15:00 - 21:15:59
21:20:00 - 21:20:59

4.53

21:25:00 - 21:25:59
21:30:00 - 21:30:59
21:35:00 - 21:35:59
21:40:00 - 21:40:59
21:45:00 - 21:45:59
21:50:00 - 21:50:59

21:55:00 - 21:55:59
22:00:00 - 22:00:59
22:05:00 - 22:05:59
22:10:00 - 22:10:59
22:15:00 - 22:15:59
/Nielsen AriannaTA:4+ ()Google

22:20:00 - 22:20:59
22:25:00 - 22:25:59
22:30:00 - 22:30:59
3.7
4.53
20


0
2
3
4
5
6
7

TVR
18:30:00 - 18:30:59
18:35:00 - 18:35:59
18:40:00 - 18:40:59
18:45:00 - 18:45:59
18:50:00 - 18:50:59
18:55:00 - 18:55:59
19:00:00 - 19:00:59
19:05:00 - 19:05:59
19:10:00 - 19:10:59
19:15:00 - 19:15:59
19:20:00 - 19:20:59
19:25:00 - 19:25:59
19:30:00 - 19:30:59
19:35:00 - 19:35:59

19:40:00 - 19:40:59

19:45:00 - 19:45:59
19:50:00 - 19:50:59
19:55:00 - 19:55:59
20:00:00 - 20:00:59
20:05:00 - 20:05:59 5.86
20:10:00 - 20:10:59
20:15:00 - 20:15:59
20:20:00 - 20:20:59
20:25:00 - 20:25:59

20:30:00 - 20:30:59
20:35:00 - 20:35:59
20:40:00 - 20:40:59
20:45:00 - 20:45:59
20:50:00 - 20:50:59
20:55:00 - 20:55:59
21:00:00 - 21:00:59
21:05:00 - 21:05:59
21:10:00 - 21:10:59
21:15:00 - 21:15:59
21:20:00 - 21:20:59
21:25:00 - 21:25:59

21:30:00 - 21:30:59
21:35:00 - 21:35:59
21:40:00 - 21:40:59
21:45:00 - 21:45:59
21:50:00 - 21:50:59
21:55:00 - 21:55:59
22:00:00 - 22:00:59
22:05:00 - 22:05:59
22:10:00 - 22:10:59
22:15:00 - 22:15:59
/Nielsen AriannaTA:4+ ()Google

22:20:00 - 22:20:59
22:25:00 - 22:25:59
22:30:00 - 22:30:59
5.86
P4.25

34.78


6.24

3.592.70



TVR

14.0
7.34
12.0

2.50
2.70 2.27
10.0 3.59
1.84
8.0 2.15

6.0
2.37 2.04
4.0
2.20
2.0

0.0
2017/08/20 2017/08/21 2017/08/22 2017/08/23 2017/08/24 2017/08/25 2017/08/26 2017/08/27 2017/08/28 2017/08/29

: Nielsen AriannaTA:4+
()

6:4

43%

50
43%
30-4915-29

57%





65+

55-64

50-54

45-49

40-44

35-39

30-34

25-29

20-24

10-19

0.8 0.6 0.4 0.2 0 0.2 0.4 0.6 0.8 TVR

: Nielsen AriannaTA:4+
Google
Google8


819823 1
2
3
4
Google 5
6




Google 7
8 200
9
10
2017/8/19-2017/9/1

8/23
100

Google Trend 8/19

80

60

40

8/12
20
8/14
7/24
3/27 5/25 x
Taipei in motion 6/13 YouTuber
0
2017/3/26 2017/4/9 2017/4/23 2017/5/7 2017/5/21 2017/6/4 2017/6/18 2017/7/2 2017/7/16 2017/7/30 2017/8/13 2017/8/27

/Google Trend, Google



Opview81591
64.6Google2.9

23
Google
QsearchFacebook2


14.0
&
%
60,000 11.5 120
%
50,000 74.5 100
% +64.6%
40,000 80

Google
30,000 60
+58.2% +61.6%
20,000 40
+463%
10,000 20

0 0

Google

/OPVIEW & Qsearch(2017/8/19-8/20)



197

30

2.8

ETNEWS


4K
MOD4K


/(2017.08)(2017.08)OPVIEW & Qsearch(2017/8/19-8/20)





8/30-8/31


3,000

/OPVIEW & Qsearch(2017/8/30-8/31)Facebook






PTT250
3.2Facebook


1,400
9/1
1,200 1,237
1,000

800

600
8/27 8/29 +319%
400
8/26 3000
295
200

/OPVIEW(2017/8/19-2017/9/1)GoogleFacebook

(
100%)
840
842,3606,000


197%
168%
132%
817830 112%
40(30) 108%
106% 2
105% 1
105%
103% 53
101% 10112
101% 214
100% 412
26 97% 25
96% 41

94% 224
94% 153
87% 1
10 78% 132
78%
73%
69%
52% 33

/(2017.08)(2017.08)(2017.08)
IMC
Alliance Strategy

Image courtesy of cc0


4

2017.10.20()10.27()/36
2017.10.30()11.05()/38
2017.11.10()11.12()11.17()~11.19()/
61

LGBTQ


2014
2014 8,442
2015We Are Everywhere
16,0002016 Lets ConnectElla
6335,000

2017A-Lin

/TIQFF
4
18-35
18~2425~35

90

LGBTQ

/TIQFF
4
3C//
/


Andrew.Lien@dentsuaegis.com

/TIQFF

New TV Shows

2017/09/07 22:00(~)

K2(
)K2( )
()

2017/09/07 23:00(~)

()
417417
417()
417(
)417

2017/09/09 LIVE

2017-182017-18

!

2017/09/10 20:00()

2

Zoe

2017/09/11 BBC Earth 20:00()

2017/09/11 Cbeebies 09:25()




2017/09/11 21:00(~)

2017/09/12 23:00(~)

2017/09/12 BBC Life style 22:00(~)





2017/09/13 Outdoor Channel 21:00()


Ivan Carter

2017/09/13 LIVE

2017-18


2017/09/14 22:00(~)





2017/09/15 LIVE

2017-1820171847
2017
18

2017/09/14 22:00(~)

S2Steve

Steve

2017/09/16 12:00(~)

()



2017/09/17 18:00(~)

()
()


16...

2017/09/17 LIVE

2017-18

9/17!

2017/09/17 17:00()





TV Outlook

Image courtesy of cc0


TOP20-1
4 4-14

1 4.25 1 OPPO R11 4.58
2 4.05 2 2.43
3 OPPO R11 3.13 3 2.40
4 2017 2.81 4 1830 2.20
5 Taiwan NO1 2.55 5 23 2.04
6 23 1.85 6 Movie Time 1.99
7 OPPO R11 1.67 7 1.91
8 1.48 8 1.82
9 Movie Time 1.44 9 OPPO R11 1.71
10 1.41 10 1.70
11 Chocola BB 1.40 11 3 1.68
12 3 1.31 12 1800 1.59
13 1.31 13 1.50
14 1.16 14 2017 1.44
15 1300 1.14 15 Taiwan NO1 1.38
16 1.09 16 1800 1.32
17 1.08 17 1.22
18 1.08 18 1.17
19 1830 1.06 19 Chocola BB 1.14
20 1.05 20 1.10
1.82 1.82

/ comScore Media Metrix


Reach%
% Composition Unique Visitors()=, /, X100%
UcomScoreucomScorecomScore
TOP20-2
15-24 25

1 OPPO R11 3.74 1 4.84
2 2.28 2 4.72
3 2017 2.27 3 2017 3.09
4 1.95 4 Taiwan NO1 2.99
5 Chocola BB 1.80 5 OPPO R11 2.82
6 OPPO R11 1.71 6 23 1.85
7 23 1.70 7 OPPO R11 1.66
8 1830 1.70 8 1.60
9 Movie Time 1.69 9 1.56
10 1.45 10 1.45
11 1.24 11 1300 1.45
12 3 1.20 12 1.38
13 1.08 13 Chocola BB 1.36
14 1800 1.03 14 Movie Time 1.32
15 1.03 15 1.28
16 Taiwan NO1 0.93 16 3 1.28
17 0.90 17 1.24
18 0.86 18 1.20
19 0.86 19 1.13
20 0.85 20 K 1.10
1.51 1.97

/ comScore Media Metrix


Reach%
% Composition Unique Visitors()=, /, X100%
UcomScoreucomScorecomScore
TOP20-1
4 4-14

1 3.14 1 YOYO 2.65
2 3.00 2 2.42
3 2.98 3 1800XY MOMO 2.40
4 2.61 4 2.33
5 17 2.27 5 1930 YOYO 2.29
6 17 2.13 6 1830 2.28
7 1.88 7 DORA and Friends YOYO 1.95
8 17 1.84 8 17 1.92
9 1.56 9 17 1.87
10 1.47 10 1030 MOMO 1.82
11 1.47 11 1900 1.82
12 6 7 TVBS 1.22 12 2100 MOMO 1.72
13 GTV 1.13 13 T BUSTER YOYO 1.72
14 17VS 1.10 14 1800 1.69
15 17VS 1.08 15 YOYO 1.66
16 1.05 16 0900 1.64
17 0.98 17 1.62
18 17 0.98 18 1200 YOYO 1.60
19 0.93 19 1830 MOMO 1.57
20 0.93 20 1730XY MOMO 1.57
1.69 1.93

/ comScore Media Metrix


Reach%
% Composition Unique Visitors()=, /, X100%
UcomScoreucomScorecomScore
TOP20-2
15-24 25

1 2.57 1 3.58
2 1.63 2 3.49
3 17 1.62 3 3.36
4 1.61 4 2.98
5 1.40 5 17 2.50
6 1.40 6 17 2.34
7 1.39 7 17 1.96
8 17 1.25 8 1.86
9 1830 1.23 9 1.75
10 1.17 10 1.71
11 17 1.13 11 1.71
12 1900 1.10 12 6 7 TVBS 1.35
13 1.06 13 GTV 1.35
14 2200SUGAR 1.04 14 1.28
15 6 7 TVBS 0.91 15 17VS 1.25
16 1800 0.89 16 1.19
17 0.86 17 17VS 1.17
18 1800 0.86 18 1.14
19 0.81 19 1.13
20 1700 0.79 20 17 1.12
1.24 1.91

/ comScore Media Metrix


Reach%
% Composition Unique Visitors()=, /, X100%
UcomScoreucomScorecomScore
+ TOP20
(4) (4)

1 4.05 1 4.25
2 3.14 2 OPPO R11 3.13
3 2.61 3 3.00
4 1.56 4 2.98
5 1.47 5 Taiwan NO1 2.55
6 1.47 6 1.88
7 Chocola BB 1.40 7 OPPO R11 1.67
8 1.16 8 Movie Time 1.44
9 1300 1.14 9 1.41
10 GTV 1.13 10 3 1.31
11 1.08 11 1.09
12 0.99 12 1.03
13 SUM 0.94 13 K 1.00
14 0.91 14 1900 0.87
15 1230 0.90 15 0.86
16 1900 0.86 16 2000 0.81
17 0.81 17 0.78
18 2215 0.71 18 2200SUGAR 0.70
19 0.69 19 2200 0.69
20 2000 0.69 20 2200 0.67
1.39 1.61

/ comScore Media Metrix


Reach%
% Composition Unique Visitors()=, /, X100%
UcomScoreucomScorecomScore

carat.weekly@carat.com

(02) 2717-5238 ext.9282