CARAT MEDIA WEEKLY NEWSLETTER

No. 908

Media Report
#


12830(8/31)

907#

19:00-22:30 3.97
19:00-22:30 4.94
Nielsen AriannaTA:4+()

3.9720161.47

4.94

/
 0
1
2
3
4
5

TVR
18:30:00 - 18:30:59
18:35:00 - 18:35:59
18:40:00 - 18:40:59
18:45:00 - 18:45:59
18:50:00 - 18:50:59
18:55:00 - 18:55:59
19:00:00 - 19:00:59
19:05:00 - 19:05:59
19:10:00 - 19:10:59
19:15:00 - 19:15:59
19:20:00 - 19:20:59
19:25:00 - 19:25:59
19:30:00 - 19:30:59
19:35:00 - 19:35:59
19:40:00 - 19:40:59
19:45:00 - 19:45:59
19:50:00 - 19:50:59

19:55:00 - 19:55:59
20:00:00 - 20:00:59
20:05:00 - 20:05:59
20:10:00 - 20:10:59
20:15:00 - 20:15:59
20:20:00 - 20:20:59
20:25:00 - 20:25:59
20:30:00 - 20:30:59

20:35:00 - 20:35:59
20:40:00 - 20:40:59
20:45:00 - 20:45:59
20:50:00 - 20:50:59
P

20:55:00 - 20:55:59
21:00:00 - 21:00:59
21:05:00 - 21:05:59
21:10:00 - 21:10:59
21:15:00 - 21:15:59
21:20:00 - 21:20:59

4.53

21:25:00 - 21:25:59
21:30:00 - 21:30:59
21:35:00 - 21:35:59
21:40:00 - 21:40:59
21:45:00 - 21:45:59
21:50:00 - 21:50:59

21:55:00 - 21:55:59
22:00:00 - 22:00:59
22:05:00 - 22:05:59
22:10:00 - 22:10:59
22:15:00 - 22:15:59
/Nielsen AriannaTA:4+ ()Google

22:20:00 - 22:20:59
22:25:00 - 22:25:59
22:30:00 - 22:30:59
3.7
4.53
20

 0
2
3
4
5
6
7

TVR
18:30:00 - 18:30:59
18:35:00 - 18:35:59
18:40:00 - 18:40:59
18:45:00 - 18:45:59
18:50:00 - 18:50:59
18:55:00 - 18:55:59
19:00:00 - 19:00:59
19:05:00 - 19:05:59
19:10:00 - 19:10:59
19:15:00 - 19:15:59
19:20:00 - 19:20:59
19:25:00 - 19:25:59
19:30:00 - 19:30:59
19:35:00 - 19:35:59

19:40:00 - 19:40:59

19:45:00 - 19:45:59
19:50:00 - 19:50:59
19:55:00 - 19:55:59
20:00:00 - 20:00:59
20:05:00 - 20:05:59 5.86
20:10:00 - 20:10:59
20:15:00 - 20:15:59
20:20:00 - 20:20:59
20:25:00 - 20:25:59

20:30:00 - 20:30:59
20:35:00 - 20:35:59
20:40:00 - 20:40:59
20:45:00 - 20:45:59
20:50:00 - 20:50:59
20:55:00 - 20:55:59
21:00:00 - 21:00:59
21:05:00 - 21:05:59
21:10:00 - 21:10:59
21:15:00 - 21:15:59
21:20:00 - 21:20:59
21:25:00 - 21:25:59

21:30:00 - 21:30:59
21:35:00 - 21:35:59
21:40:00 - 21:40:59
21:45:00 - 21:45:59
21:50:00 - 21:50:59
21:55:00 - 21:55:59
22:00:00 - 22:00:59
22:05:00 - 22:05:59
22:10:00 - 22:10:59
22:15:00 - 22:15:59
/Nielsen AriannaTA:4+ ()Google

22:20:00 - 22:20:59
22:25:00 - 22:25:59
22:30:00 - 22:30:59
5.86
P4.25

34.78


6.24

3.592.70

TVR

14.0
7.34
12.0

2.50
2.70 2.27
10.0 3.59
1.84
8.0 2.15

6.0
2.37 2.04
4.0
2.20
2.0

0.0
2017/08/20 2017/08/21 2017/08/22 2017/08/23 2017/08/24 2017/08/25 2017/08/26 2017/08/27 2017/08/28 2017/08/29

: Nielsen AriannaTA:4+
()

6:4

43%

50
43%
30-4915-29

57%

65+

55-64

50-54

45-49

40-44

35-39

30-34

25-29

20-24

10-19

0.8 0.6 0.4 0.2 0 0.2 0.4 0.6 0.8 TVR

: Nielsen AriannaTA:4+
 Google
Google8


819823 1
2
3
4
Google 5
6




Google 7
8 200
9
10
2017/8/19-2017/9/1

8/23
100

Google Trend 8/19

80

60

40

8/12
20
8/14
7/24
3/27 5/25 x
Taipei in motion 6/13 YouTuber
0
2017/3/26 2017/4/9 2017/4/23 2017/5/7 2017/5/21 2017/6/4 2017/6/18 2017/7/2 2017/7/16 2017/7/30 2017/8/13 2017/8/27

/Google Trend, Google


Opview81591
64.6Google2.9

23
Google
QsearchFacebook2
Opview
21

14.0 &
60,000 % 120
11.5
%
50,000 100
74.5 +64.6%
% 80
40,000

Google
30,000 60
+58.2% +61.6%
20,000 40
+463%
10,000 20

0 0

Google

/OPVIEW & Qsearch(2017/8/19-8/20)


197

30

2.8

ETNEWS

4K
MOD4K

/(2017.08)(2017.08)OPVIEW & Qsearch(2017/8/19-8/20)




8/30-8/31


3,000

/OPVIEW & Qsearch(2017/8/30-8/31)Facebook





PTT250
3.2Facebook

1,400
9/1
1,200 1,237
1,000

800

600
8/27 8/29 +319%
400
8/26 3000
295
200

/OPVIEW(2017/8/19-2017/9/1)GoogleFacebook

(
100%)
840
842,3606,000

197%
168%
132%
817830 112%
40(30) 108%
106% 2
105% 1
105%
103% 53
101% 10112
101% 214
100% 412
26 97% 25
96% 41

94% 224
94% 153
87% 1
10 78% 132
78%
73%
69%
52% 33

/(2017.08)(2017.08)(2017.08)


carat.weekly@carat.com

(02) 2717-5238 ext.9282