ADAMAT, MAYPRILYN

BALALA, SHAIRINE

CAMPO, MARY GRACE

CASEAS, RONALD ALLEN B.

DUMANDAN, JOHN LEO

GRAIDA, MIKHAELLA

LLAVE, JOHN PAUL

POGIO, MARICEL

RUZ, JIRAH ANNE

TULAY, JERICKSON

PHILIP, SJ. SOBERANO, MPA

PROFESSOR
 I. EXECUTIVE SUMMARY

Introduction

Viridi Innovations Company (VIC) is a start-up company located in Quezon City.

VIC expects to catch the interest of a regular loyal customer base with its variety of

products. The company plans to build a strong market position in the town, due to the

mild competitive climate in the area and to particularly help those students to gain

extra income to support their schooling.

VIC aims to offer its products at a competitive price to meet the demand of the

lower-to middle-income local market area residents and tourists. Has a vision of

meeting the needs of all students, at all times, and in all circumstances.

Business and Company Overview

Viridi Innovations Company is managed by quaint students company that aspires

to be in the business industry. VIC was incorporated in the Philippines on August

2017 that is dedicated in recognizing customers needs by producing healthy,

superior-quality, all natural food for the local consumer. To drive sustainable growth

through the power of our people and brands by better serving the needs of our

consumers, customers and communities VIC is a company committed in making

everyday foods in extraordinary ways.

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PRODUCTS

VIC offers variety of sweets and refreshing products, all from high quality freshly

picked from the market ingredients. VIC caters to all of its customers by providing

each the sweet, refreshing and indulgent products made to suit the customer, down to

the smallest detail.

The company provides freshly prepared products at all times during product

manufacturing. Two to three moderate batches of products are prepared during the

day to assure fresh goods are always available.

PRODUCT LINE

Viridi Innovations Company offers the variety of specialty and named brand

lemon grass water based juices and flavored filled espasol. A listing of all our

products list is provided to give the reader an idea of the quality and scope of our

products.

Lemon Grass Water Based Juices:

Pineapple Flavor

Lemon Flavor

Calamansi Flavor

Orange Flavor

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 FLAVORED FILLED ESPASOL

- Yemananas Espasol ( Banana flavored yema filling)

The benefits of having variety of flavors is to suffice and cater the ever changing

cravings of the consumers.

THE MARKET

The retail business industry in the Philippines specifically in Don Fabian St.,

Commonwealth, Quezon City has recently experienced rapid growth. Filipinos being a

sweet tooth stimulates consumption of the variety of products that we offer.

VIC wants to establish a large regular customer base, and will therefore

concentrate its business and marketing on local residents (including PUP students as well

as the students of nearby schools and residents of Brgy. Don Fabian), which will be the

dominant target market. this will establish a healthy, consistent revenue base to ensure

stability of the business.

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II. TABLE OF CONTENTS

I. EXECUTIVE SUMMARY

INTRODUCTION
BUSINESS AND COMPANY OVERVIEW1
PRODUCTS
PRODUCT LINE2
THE MARKET ..3

II. TABLE OF CONTENTS .4

III. PRODUCT DESCRIPTION AND DEVELOPMENT

MISSION
VISION
VALUES STATEMENT .5
GOALS AND OBJECTIVES ..6

IV. MARKET ANALYSIS AND POTENTIAL

TARGET MARKET 6
PRICING

V. BUSINESS REVENUE STRATEGY 7

VI. GROWTH STRATEGY .8

VII. FINANCIAL PLAN .9

RISK ASSESSMENT AND CONTINGENCY STRATEGIES

STRATEGIC RISKS 10

VIII. MANAGEMENT TEAM AND ADVISOR ...10-14

IX. APPENDIX 15-19

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 III. PRODUCT DESCRIPTION AND DEVELOPMENT

MISSION STATEMENT

VIRIDI, is a quaint students owned company dedicated to recognizing our

customers needs by producing healthy, superior-quality, all natural food for the local

consumer. To drive sustainable growth through the power of our people and brands by

better serving the needs of our consumers, customers and communities. We are a

company committed to making everyday foods in extraordinary ways.

VISION STATEMENT

Meeting the needs of all students, at all times, and in all circumstances.

VALUES STATEMENT

To supply sufficient, healthy, and sustainable food supplies to consumers by

developing, testing, and retaining environmental health and quality.

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GOALS & OBJECTIVES

To make our product (YEMANANAS ESPASOL and TWIST) and our Company

(Viridi Innovations Company) be recognized in the marketplace (PUP QC

Campus).

Gain profit to produce different variety of healthy and nutritious snacks.

To provide our customers the product that will satisfy them.

To be competitive in the target market place (PUP QC Campus) and to export our

products abroad in the long-run.

IV. MARKET ANALYSIS AND POTENTIAL

TARGET MARKET

The major area of marketing is to know your customers, so VIC is aware about its

target consumers and market. Basically the target customers for this business are the

students of PUP Quezon City branch, students of nearby schools and the residents of Don

Fabian Street, Commonwealth, Quezon City.

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PRICING

Its an important factor for any company to select per unit price which overcome

its cost and some profit margin. Very important thing is that consumers can easily afford

it. So our pricing strategy will be according to the market and customer affordability.

As our product is new for people and has many unique characteristics so it is

possible that our price can be higher than other products in the market. But it will not be

too high. The reason of little highness is our uniqueness and extra services like quality,

hygiene packing, etc.

V. BUSINESS REVENUE STRATEGY

From an operational standpoint, VICs goal is to transform the current business approach

in the product by

Increasing the productivity of staff by recognizing and rewarding staff

contributions with staff performance reviews, and teach them sales skills and how

to upsell products so customers make multiple purchases at one time

Developing new product lines by surveying our customers about new products.

Finding new customers by doing so this can help grow the business

Finding new markets by market research to determine if we could expand our

business into new areas.

Having customer service to improve and develop a staff training program

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 Increasing our prices, check if weve priced our goods and services correctly and

if we could increase prices without reducing sales

Having price discounts. considering price discounts and promotions to increase

our customer base (e.g. 2-for-1 deals or 50% off)

using effective retail displays to increase our sales

VI. GROWTH STRATEGY

We will give extra care for providing quality products to our clients. Both

students and regular citizens would be treated with equal importance and their

preferences would be considered with proper attention for the benefit of our

business.

Although we are very new in this industry with very few competitors, we will

focus on attracting more and more customers. All these products would be

provided at competitive rate to meet the income level of the population of our

society.

We will regularly interact with our clients for their kind suggestion and

recommendation as well as for any complaint regarding our services. This will

help us to know the market demand and customer desires and we would be able to

increase our service quality.

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 In future, we would expand our business by providing more various diversified

products, and after meeting the demand of our area we would expand our business

in other area within the city in near future and it will depend upon the success of

our business.

Customer would be treated as boss throughout the business operation with proper

care and respect.

VII. FINANCIAL PLAN

The following is the financial plan for expansion of VIC product line and

VIII. RISK ASSESSMENT AND CONTINGENCY STRATEGIES

As with any new startup, VIC faces several strategic, operational, and financial

risks that will challenge the organization during its launch and growth. Below is an

assessment of some of these risks and the steps the company will take to minimize them.

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STRATEGIC RISKS

The primary strategic risks that VIC faces are from entrenched competitors, and

consumer inertia.

Starting and running a small business is an inherently risky practice because there

is no guarantee that a new venture will attain profitability. Unforeseen events or disasters

can be especially harmful to a business. For example, a fire, earthquake or flood can

make it impossible to continue operating a business normally.

IX. MANAGEMENT TEAM AND ADVISORS

RONALD ALLEN B. CASEAS

Chief Executive Officer (President)

Allen Caseas is an aspiring business student for 3

years he is the president of Viridi Innovations Company

taking Bachelor of Science in Business Administration

major in Human Resource Development Management at

Polytechnic University of the Philippines. As a president he

is responsible for operational, financial and people

management. He will make things happen, put together the

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resources to support the company and take the product to

the market place.

ADAMAT, MAYPRILYN

Chief Operating Officer (Vice President)

Mayprilyn is the Vice President in other

manufacturing company. She is taking BSBA major in

Human Resource Development Management in Polytechnic

University of the Philippines. As a general manager she is

the one who will make sure that the company operations

flow smoothly and economically.

RUZ, JIRAH ANNE

Marketing Manager

Jirah is the Vice President of Marketing. She has an

experienced in both marketing and industry. She can

manage customer support, plan and support sales and

marketing activities.

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CAMPO, MARY GRACE

Chief Financial Officer

Mary Grace has been working as Controller. Her

responsibility is to seek money and looking for investors

and deal with banks and lenders. She is good in managing

money and watch over the assets of the company.

TULAY, JERICKSON

Production Manager

He is a good Production Manager in the company.

He has industry knowledge and experience. He is also an

aspiring business student taking BSBA major in Human

Resource management Development. His passion is in

managing the production and operation of products or

services.

GRAIDA, MIKHAELLA

Operations Manager

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 Mikhaella is a student taking BSBA major in

Human Resource Management Development at Polytechnic

University of the Philippines. She is an experienced

production or marketing staff for the business. She is

responsible for the financial success of the business.

POGIO, MARICEL

Accountant

Maricel has 1 year of experience as an Accountant.

She is responsible for filling the monthly income

statements and balance sheets, collections of receivables,

payroll and managing the cash.

LLAVE, JOHN PAUL

Quality Control, Safety and Environmental

Manager

John Paul is a student of BSBA major in Human Resource

Development Management at Polytechnic University of the

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Philippines. He is an experienced Environmental Manager.

His job is to monitor air, water quality, and product quality.

BALALA, SHAIRINE

Office Manager

She has a 1 year experience as Office Manager.

She serves as Human Resource Director, purchasing agent

and traffic cop with salespeople and vendors.

DUMANDAN, JOHN LEO

Supervisor

John Leo is experienced in supervising people in

organization. He oversees the production in the absence of

owner or president. He also handles working with new

employees.

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X. APPENDIX (PIC AND DOCS, MEMBERS MATRIX NAME,

CONTRIBUTION, REMARKS)

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16
17
SAMPLE FINAL PACKAGING

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 MEMBERS MATRIX CONTRIBUTIONS REMARKS
NAME

ADAMAT, MAYPRILYN

BALALA, SHAIRINE

CAMPO, MARY GRACE

CASEAS, RONALD
ALLEN

DUMANDAN, JOHN
LEO

GRAIDA, MIKHAELLA

LLAVE, JOHN PAUL

POGIO, MARICEL

RUZ, JIRAH ANNE

TULAY, JERICKSON

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