Professional Documents
Culture Documents
Market Likeability of
Development Fixed
Deposit
Prepared By: Consumer
Insights, R&D Division of
BRAC Bank
1. Objective of the research:
Like ability and suggested change regarding Product features like starting principal amount, tenor, interest
rate, VAT & Tax rebate, value proposition/addition, benefits in the longer term
Like ability and suggested change regarding sectors to be financed and way of reporting to customers
5.1 Resource Requirement: Data Collection agency will be recruited. Agency will employ 3 females who will work in
BBL premises. R&D will take part in the recruitment process. R&D will monitor them
5.2 Support required from Business: Detailed database of customer including the following fields:
7.0 Timeline:
Note:
1. Total 21 working days required.
2. Time calculation will start after receiving the dump from the respective business division
No of Data Per day payment Required no. Total Cost VAT Grand Total
Collector, A without VAT, B of days, C without VAT, Amount, including VAT
D= (A*B*C) E=
(D*15%)
3 900 6 16,200 2430 18,630