BDW Fall 2017 Issue

Book Dealers
World
National Association of Book Entrepreneurs
Vol. 38 No. 3 Fall 2017
IN THIS ISSUE
How to Presell Your Book With
Targeted Content Marketing
by Amy Harrop
10 Quick Social Media

Marketing Tips
by Aurelis Tin
The Many Ways to Promote

Your eBook Successfully
Carolyn Cohn
Five Ways to Ensure a

Beautiful Book Cover
by Deanna Cabinian
Understanding The 3 Stages

Of The Buying Cycle Can
Improve Your Book Sales
by Joseph C. Kunz Jr.
How to Market Your

Book In 6 Simple Steps
by Maria Nicole
Dr. Mushtaq H. Jaafri, author of a series of self-help books including his latest Pinnacle Book
Achievement Award winner, Go with the Flow. Read his fascinating story on page 3.
From BOOK
DEALERS WORLD
The ISSN 1098-8521
Our 37th Year
Book Dealers World Online:

Editors http://goo.gl/jAs7G
NABE
Desk P.O. Box 606
Cottage Grove, OR 97424
Dear Friends, 541-942-7455
E-Mail
Fall is on the way and it cant come too soon this year. Oregon has been BookDealersWorld@
plagued with raging wild fires all Summer and rain will be the only thing bookmarketingprofits.com
that can stop them. Many families have lost their homes and towns
have been evacuated. Our air has been in the unhealthy range for many Web Site
weeks now and outdoor activities are not encouraged. Our prayers are BookMarketingProfits.com
with our friends and neighbors as well as the people in Texas who were
affected by the record floods.
Executive Director
Al Galasso
This issue of BDW spotlights our Summer Pinnacle Book Achievement Associate Director
Award Winners, honoring many of our great members and their fine Ingrid Crawford
books. Check out pages 22-23 for a list of the award winning books.
Each year the books get better and the writers provide us with knowl-
edge and information we can use. Check out some of our entries and
authors.
In this issue of BDW, Amy Harrop shows us How to Presell Books

With Targeted Content Marketing, Aurelis Tin unveils 10 Quick Social
Media Marketing Tips, Carolyn Cohn writes about The Many Ways to
Promote Your eBook Successfully, Deanna Cabinian reveals Five Ways
to Ensure a Beautiful Book Cover, Joseph C. Kunz Jr. tells us How the
Three Stages of the Buying Cycle Can be Used to Improve Book Sales,
National Association Of
and Maria Nicole shows us How to Market Our Book in 6 Easy Steps.
There is also a Publisher Profile of Dr. Mushtaq Jaafri, author of a com- Book Entrepreneurs
plete line of award winning self-help books.
BOOK DEALERS WORLD
If you have not joined NABE yet, you can sign up on page 17 and check Copyright 2017. Al Galasso.
out the many money saving benefits, including Pinnacle Book Award All Rights Reserved.
Published three times a year in mid January,
eligibility. Dont forget to display your book in our 2017-2018 NABE mid-May and mid September by NABE, PO
Book Showcase Exhibits and take a look at our popular New Super Box 606, Cottage Grove, OR 97424. One
Book Marketing Deal, which saves you over a thousand dollars on year subscription for non-NABE members:
U.S. $50.00, Canada $55.00, Foreign $70.00.
some of our best marketing vehicles. BDW will not knowingly accept fraudulent or
objectionable advertising. Articles in BDW
Have a refreshing Fall and a Happy Holiday Season. Enjoy good may not be reproduced in whole or in part
without the express written permission of the
friends, fun activities and of course, a good book. publisher.
Al Galasso, NABE .
2
In all of Dr. Jaafris books, he
experiences himself as soul, not
in theory, but as a reality in life.
PUBLISHERS
Here are two reviews of his fine
PROFILE books:
Enlightening! This book was

Dr. Mushtaq H. Jaafri great...it unites religion, psychol-
Author of ogy and spirituality. I was very
Go With The Flow impressed with the authors
views and opinions. I would
Dr. Mushtaq H. Jaafri has been highly recommend this book to
searching for spiritual truth his anyone interested in spirituality
entire life. He came to the Unit- and self help. Mitch
ed States as a foreign student
whose goal was to acquire a What makes this a must read
higher education. His father, Mr. Dr. Mushtaq Jaafri book is that it isn't just a "re-
Nazir Ahmad Jaafri, sent him to hash" version of old theories
California for these studies. about some abstract ideas, but
His latest book, Go With the it is based on down to earth
It was his fathers vision for Flow, a Pinnacle Book Achieve- facts about Jaafri's real life ex-
knowledge which gave him the ment Award Winner, was writ- tensive, practical experience in
opportunity to find the only for- ten following 30 years of practicing these ideas in his
tune worth finding, a seed of deliberate monitoring of his own own life on a daily basis. Chung
greatness which God plants in thoughts on a daily basis.
every one of us. For more information and dealer
Among the many things I have details on Dr. Jaafris fine line of
You are the architect and build- personally learned from Dr. Jaa- books, visit his uplifting website
er of your own life, his father fris books is to become an ob- http://www.gowiththeflowstory.com
often said. Dr. Jaafri followed server of my own thoughts, to
his wisdom and through good silence my incessant mind and
times and bad, became a suc- overcome feelings of anger, ha-
cess in the true sense of the tred, doubt and worry. This is an $10.00
word. ongoing process and it is not Discount Coupon
easy, but it can be achievable
He holds advanced degrees in even in this day and age. Combo Ad
the fields of communication and Package
metaphysics. Dr. Jaafri is the Dr. Jaafri says, With the ever
published author of seven increasing world of science and On a Publishers Preview Ad
books, many award winners, in technology, we are still doing in BDW Plus the Hot Books
the genre of mind conditioning the same destructive things we To Promote Feature on our
techniques using a unique sys- did in the Adam and Eve days. website for a Full Year.
tem of thought control. He has But, notice in this message that
been mentioned in Whos Who there is hope, because science Just Sign Up By Dec. 20th
in Metaphysics and has given and technology are at least con- 2017 include this coupon
seminars and book readings firming the existence of soul. and take $10.00 off your
from many of his enlightening Combo Package
books.
3
Target Your Book or Product to Thousands of Bookstores,
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Save 90% on Trade Show Costs Attractive Face Our Display
Professional Sales Staff Follow Up Leads Mailed to You
Here's Your Opportunity to give your book,

audio/video tape or other product exposure to the
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outlets, gift shops and internet book buyers at a cost
October 7-10 2017
you can afford. The average trade show booth now Reach thousands of book stores, book distributors,
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booksellers are seeking independently published titles
bills, etc. You could spend more than $3500 on just on a variety of different topics including children's
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on display for less than 10% of what it would cost to
exhibit your books yourself.
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Our NABE BOOK SHOWCASE EXHIBITS are California Book Trade Show
South San Francisco, California
different from any exhibiting service. Your book October 19-20 2017
is displayed face-out within a special subject This energetic book show draws booksellers from
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country. Bookstore owners, large chain stores, major
Interest, etc. Only 50 to 100 books are dis- book distributors, and more will be attending from all
played in each show so your book is not over California, and Nevada as well. These stores are
buried amidst thousands of titles. Then, a looking for new titles and authors and will help promote
your title to their buyers. Make certain your book is
professional sales staff, full of enthusiasm and displayed to this great audience!
warmth, who also speak Spanish and French,
greet potential buyers. We take time to get to
know you and your book. We pass out your gggg
flyers and send you the names of all the buy- Washington Library Assn. Show
Tacoma, Washington
ers who visited us so you can follow up on November 1-4 2017
potential orders. Reach public, private and academic libraries from all
over Washington. Expose your book not only to
Our NABE BOOK SHOWCASE EXHIBITS are bright, librarians but also to hundreds of potential buyers who
are looking for gifts for the upcoming holidays. Almost
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years ago, a publisher who had placed her book in 3 Make sure you get in on the action.
different combined exhibits in the same show, told us gggg
that after visiting the other two places, she couldn't Oregon Library Assn Show
believe all the buyers and the activity that was taking Eugene, Oregon
place at the NABE Booth. Authors are encouraged to April 17-20 2018
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you cannot attend any of the shows, you can be Oregon in this popular annual event. Expose your
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4
Here's What You Receive at What Past Exhibitors Have
the N.A.B.E. BOOK Said About Our Service:
SHOWCASE EXHIBITS.... SHOWCASE
Thanks for putting me in touch with the distribu-
tor you spoke with at the show. We have a deal EXHIBIT FEES
g YOUR BOOK will be displayed face-
to put copies of the novels in two Portland Cost- NABE Members
co Warehouse stores, and in the Eugene Costco.
out in its own special category section I'll do a book signing in all three stores. If that
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(Spanish, French & English) Sales Staff great opportunity to expand into other Costco $98.00
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attending. We also showcase CDs, and looks like the book show exposure paid off.
DVDs. You do not have to attend any Rod Collins
$185.00
show unless you wish to. One Book in 3 Exhibits
You and Ingrid did a superb NABE job at the $255.00
California Library Association Trade Show. We Additional Titles in any Exhibit:
g YOUR BOOK will be featured in our appreciated how well you displayed "Grandpa Only $80.00 each
NABE BOOK SHOWCASE CATALOG, Grouper, The Fish With Glasses' and steered
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which will be passed out free to buyers pa Grouper sold out! It pays to join NABE and ---------------------------------------
at each show with your web site info. I highly recommend participating in your trade ***SPECIAL***
show program." Don Arends
One Book in All Four Exhibits
g 25 of YOUR BOOK PROMOTION FLY- $330.00
"I just received a call from a gift store in California,
ERS will be placed beside your book. whose owner told me that she saw our book at ---------------------------------------
When a buyer expresses interest in your the NABE Book Showcase Exhibit. She proceed- Non-Members
title, a flyer will be handed out. If addition- ed to order every book and label in our line. This
$175.00 per book per show
one account certainly paid for our exhibit fee,
al flyers are needed, they will be xeroxed and we expect much repeat business.
at the show. Cheryl Long, Culinary Arts, Ltd.
g Once you sign up, you'll receive the "We consider your showing of our books at the
NABE Book Showcase to be a success. So far,
Free Report: How to Get The Max From we've received five solid wholesale contracts To Get Your Book Into the
A Show. It gives you tips on how to de- and are in the process of securing some large NABE Showcase Exhibits
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on them, ways to attract more customers, "Al, thanks for the leads from the last trade show. P Fill out the Showcase Order
best follow-up methods, and much more. The first five I contacted remembered my book
and also taking the flyer you handed out. Four
Form below. Print or type legibly.
g A SPECIAL PARTICIPANT PACK- out of five already ordered for their libraries. You Include your remittance by check,
did a great job representing my book. I am very money order or credit card.
AGE will be e-mailed to you, approximate- pleased with your service." Joan Shih
ly 2 weeks after the Showcase, P For each Showcase that you
containing the list of buyers for follow up. participate in: Send One copy
They will be sent both in Adobe Reader of your Book plus 25 Flyers.
PDF Format as well as in Ascii Text so Special Hot Books (We need a fresh book for each
they can be imported into any database. exhibit). If your book isn't ready
Prime Feature Section
Plus, you will receive a Show Report. If
At Calif. Book Show & now, you can ship it later, but
you prefer, the names & report can be
Washington Library Show please sign up as soon as possi-
sent by regular mail.
Only $50.00 add. per show ble because of limited space in
EXTRA BONUS Limited Amount of space the exhibits. Flyers can also be
When You Sign Up For sent after you sign up.
3 or More Shows
FREE COPY of
Al Galassos NABE SHOWCASE ORDER AND LISTING FORM
Success Secrets of NABE P.O.Box 606 Cottage Grove, OR 97424
Self-Publishers CD ____ Reserve a space for ______book(s) in the Place book in Hot Books at
Learn master marketing tips InternationalSchoolLibraryShow OregonLibraryShow Cal. Book Show. Add. $50.00
and the Inside Secrets of sell- PacificNWBookShow CaliforniaBookShow Place book in Hot Books at
ing more books at the trade All Four Showcases for $330.00 for NABE Members. Wash. Library Show Add. $50.00
shows, in mail order, through
special markets, with publicity ____ Enclosed find my check or money order in the total amount of $_______ as payment in full.
tie-Ins, and more. Boost your ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices.
bookselling profits! ____ Please charge my Visa/Mastercard Number______________________________________
Exp. Date________ Signature__________________________________
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__Check here if your would
Title of Book__________________________________________________________________
like us to design your flyer with
Author__________________________________________________Retail Price____________
our new low cost Book Flyer
Publisher__________________________________________________________________
Service. Includes typesetting
Address_____________________________________________________________________
and printing. Only available for
City______________________________________________State_______Zip_____________
NABE Members who partici-
Telephone__________________E-Mail_______________________________________
pate in our Showcase Exhibits.
5
Understanding The 3 Stages Stage #2. Research
Of The Buying Cycle Can And Consideration
Improve Your Book Sales
by Joseph C. Kunz Jr. In this middle stage, the consumer has
already realized that they have a need,
Helping book shoppers, and your cur- or a problem, and are now looking for
rent followers, though the 3 stages of answers. They are starting to become
the buying cycle can dramatically im- much more interested in what you
prove your chances of making more have to say. They are asking them-
book sales. If you understand what selves more questions, and hopefully
these 3 stages are about, and where asking you questions. They have now
the book shoppers are within that cy- identified that you might have the solu-
tions they are looking for. Your blog
cle, you will be able to fine-tune your Joseph C. Kunz Jr.
marketing efforts, make them more posts, white papers, eBooks, and so
effective, and improve your book sales. on, are all helping them with their re-
The buyer keeps shopping around, but search, and they are beginning to rely
What Is The Buying Cycle? you keep giving them more proof that on you for more guidance.
you are the best one to choose. You
The buying cycle is simply the thought even go so far as to get your friends to Stage #3. Decision And Purchase
process, or stages, that shoppers trav- give them a review of you and tell
el through before making a final deci- them what you are really all about. In this final stage, the consumer now
sion about what they will purchase, You try to impress them even more by understands what criteria meets their
who they will purchase it from, and cooking them fancy dinners, taking needs, and which don't. They have
how much they will pay for it. Every them to fancy restaurants, and so on. now been fine-tuning their thinking
shopper goes through these stages. about their needs and problems. They
These purchase decisions can take a And finally, they eventually choose you have been comparing you to other
few minutes, to many months, depend- over all the others that they dated authors. They are reading different
ing on what is being purchased. because they realize that you are so blogs, and looking at many different
much more of a good-catch. That you books an Amazon. They are starting to
tried harder to impress them and gain trust certain authors more than others.
For example, a.99-cent eBook might their friendship more than anyone else And then finally, they are ready to
take a book buyer one minute to make did. They now make the final commit- make a decision and buy the book that
the decision to purchase. But a $25 ment to you because they believe that they believe can help them more than
book might take a few days. But as the you know and understand what they any other.
author, you can provide information to are looking for in a relationship better
your readers that will help them than anyone else does. Conclusion
through the buying cycle, which will
help persuade them that you are the Here Is An Overview Of The 3-Stages This entire buying cycle is about get-
best one to help them with their needs Of The Buying Cycle: ting the book-buyer to trust you, and to
and wants. make an emotional connection with
Stage #1. Brand And you. Each stage of the cycle gives you
A Buying Cycle Analogy Problem Awareness an opportunity to make a great impres-
sion on the buyer. If you understand
Look at the three stages like the dating In this initial stage, the consumer how this process works within the
process. Think of the book-buyer as might or might not even know about mind of the buyer, and you use each
someone that you are interested in you or your book. They also might, or stage to your advantage, you will be in
dating. First you want them to notice might not, be aware of a need or prob- a much better position to sell more
you, and realize that you are looking lem that they have. But in this stage, books.
for a relationship. Secondly, while they they are starting to realize that they
are shopping around for a relationship, have a need that they might want to -------------------------------------------------------
and checking out other potential peo- fulfill, or get help with a problem. They This article was originally published on my
might have even come across your Kunz on Publishing blog about all aspects
ple to date, you are doing your best to of successful innovative self-publishing.
show that person that you are a trust- website by chance, and now realize
that they have an interest in what you Visit me at https:kunzonpublishing.com
worthy and likable person to date.
are saying because you and your
words have stirred something inside
them.
6
Reach Thousands of Book Buyers
In the Publishers Preview Section of Book Dealers World and the
HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE
A Two For One Special Marketing Opportunity
Book Dealers World

Hot Books To Promote
Publishers Preview
You receive a 1/3 page display unit, completely de- Feature Page
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description of your book, retail price, wholesale, drop- This Special Web Page will be featured on our
ship and sample costs, plus your company name, Web Site, promoted in quarterly e-mails to
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Winter 2018 edition of BOOK DEALERS WORLD, Internet Book Buyers, and advertised in our
which will be seen by 5000 or more prospects each bi-monthly Marketsmart Newsletter.
month.
As a Publisher, heres what you will get:
Buyers From All Over The
1. A 70-word Description of Your Book
United States, Canada and the World 2. A Color Cover Photo of Your Book
Will See Your Book 3. A Direct Link to Your Own Web Page
The PUBLISHERS PREVIEW section is designed for or Web Site.
ease of use. Internet firms and mail order companies 4. One Complete Year on Hot Books
can request additional sales information or order direct-
ly from you. We even forward any inquiries we receive 20,000 to 25,000 visitors come to our Web
here at N.A.B.E. to you at no additional charge. Site each month. 4000 copies of our popular
newsletter Marketsmart are e-mailed each
Save Yourself Time and Money! issue and more than 1000 e-mails will be sent
If you rented e-mail lists of potential prospects it would to book buyers.
cost you up to a thousand dollars to reach these top
prospects not to mention all the time and work in- Get This Complete Promotion
volved in securing the right lists. We do everything for
Package a $275.00 value for just
you in one easy operation. 2016 marks our 36th year
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Through This Offer Could Result In our Website for a Full Year.
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NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS:
___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book
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Telephone__________________Fax___________________ Final Deadline: December 22, 2017
E-Mail____________________________________________ See Next Page For Publishers Preview
7
Carlos B Gil, XLibris, 6015 NE 205th Street, Kenmore, WA 98028
Phone: 206-714-4955 E-Mail: sinsalcbg@gmail.com
Web: http://diversitycentral.com/diversity_store/books.php
Discover what its like to immigrate to the United States from one
familys account. Highly readable award-winner tells the story about
the cultural shock of arriving in the U.S. for the first time including the
cultural conflicts and other difficulties in raising children in a new
country and environment. Discover what the the immigration process
is all about.
Retail: $18.99, Sample: $18.99 ppd.
Write for wholesale quantity discounts.
Michael Phillip Cash, Red Feather Publishing

1211 Stewart Avenue Suite 104, Bethpage, NY 11714
(516) 375-9550
E-Mail: cnbbook@gmail.com
Web: http://www.michaelphilipcash.com
Paul Russos wife just died. While trying to get his familys life back in order,
Paul is being tormented by a demon who is holding his wife's spirit hostage
on the other side. His fate is intertwined with an old haunted mansion on the
north shore of Long Island called Stillwell Manor. Paul must find clues
dating back hundreds of years to set his wife's soul free.
Retail: $9.99 Sample: $9.99 ppd.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company

919 Sonora Ct. San Dimas, CA 91773-1488
Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com
Web Site: http://www.gowiththeflowstory.com
One of the most difficult things for people to realize is that we as human beings are more
than a body,mind, thoughts, emotions or feelings. Our Soul is who we are. It is the highest
aspect fo ourselves, where we and God are one. This book provides a variety of tools and
time tested techniques that allows you to experience yourself as Souland as one with God.
Dr. Jaafri takes readers on a journey toward enlightenment with the easy to understand
techniques that can be implemented quickly. This book contains the exact 30 days mind-
theory challenge that enabled him to experience himself as Soul not just in theory but a
reality in his daily life. Amazing secrets revealed. Results guaranteed. Full refund is available
if the mind training system does not work for you.
8
Mary Mendenhall, PO Box 344, Davenport, WA 99122
Phone 509-630-3400 E-Mail marymending@gmail.com
Web Site: www.marymendenhalletc.net
Against a backdrop of international violence, Stephen O'Connell is

dismissed from Bible College for asking too many questions. He
accidentally saves the life of a Ugandan refugee and finds himself
catapulted into a world of danger. Stephen must negotiate both
interpersonal and inter-tribal conflict in order to make sense of his
mission, or risk losing his way forever.

Janice Spina, 63 Sawgrass Circle, Londonderry, NH 03053

E-Mail: jjspina@myfairpoint.net Web: http://jemsbooks.com
Davey & Derek Donato are twins who love adventures and enjoy being
junior detectives. Their help is enlisted to find an ivory figurine that
has been taken from the local museum. There are many suspects and
danger is not far from the boys as they learn more magic with the help
of their Aunt Gigi and use their skills to find those responsible for the
theft.
Retail: $12.00, Sample: $12.,99 ppd.
Robert Percy, Luminaire Press, 3355 N. Delta Hwy Unit 159, Eugene, OR 97408
Phone: 541-520-9621 E-Mail: robertp129@gmail.com
Web Site: www.robertjohnpercy.com
A young adult coming of age/mystery novel that may find a sentimental

place in the hearts of adult readers. Set in southern California of the early
60's where thousands of acres of orange trees grow, young people find
adventure and danger. A number of themes abound including the true
meaning of friendship, family alcoholism and the joys of escaping into the
natural world, even a man-made one. For ages 10-14.

9
Giselle J Robin, Xlibris, 2-2A Pointon St.
Aldinga Beach, South Australia 5173
E-Mail: gisellerobin22@gmail.com
Web Site: http://www.engagingreading.com
This authentic life story tells how a strong-willed woman triumphed over many
challenges. After her childhood, shadowed by World War Two convulsions in
Germany,she came o speedy maturity as a successful manager within goven--
ment administration. With her Hungarian husband, she emigrated to Australia
and the young couple set up the first organic winery. Lost dreams and heart-
aches triggered bipolar problems. But her defiant recovery will inspire other
such victims.
Price: $29.95 Au.

Carole P Roman, Red Feather Publishing

(516) 375-9550
Web: http://www.caroleproman.com
Join Carole P. Roman and travel through time to visit the most interesting
civilizations throughout history in the first four books of her new series. Learn
what kind of food you might eat in Ancient Greece, the type of clothing you
might wear what your name could be, and what children in the olden days did
for fun. If You Were Me and Lived in...does for history what her other award-
winning series did for culture. So get on-board this time-travel machine and
discover the world through the eyes of a young person just like you.
Pio Baroja Lost Coast Press 155 Cypress Street Ft. Bragg, CA 95437
Phone: 707-964-9520 E-Mail: cynthia@cypresshouse.com
Web: http://www.cypresshouse.com
The hero of this novel is Martin Zalacain, born in the Basque region of Spain.
Martin combines the footloose childhood of a Tom Sawyer with the sweet
savvy of an incorrigible teen truant. The hero matures and becomes an
adventurer, playing off French invaders supporting Charles, pretender to the
Spanish throne, against the established republican government of Spain. He
miraculously survives all hazards.

10
Roe DePinto Outskirts Press 140 Waterford Circle, Rancho Mirage, CA 92270
Phone: 914-879-1626 E-Mail: doctaroe@aol.com
Web: http://www.outskirtspress.com/zealyandwhubbanewlife
Zealy and Whubba embark on a day of fun while Daddy seal teaches Zealy to
fish. Whubba practices with Zealy until she gets it and they make a tremendous
catch. They all enjoy a wonderful picnic and Zealy learns her life lesson of
catching fish which is their life source to survive. Zealy and Whubba share the
catch with her family and the two characters grow closer and closer in loving
and caring for one another. The unlikeliest of friends are our little ambassadors
of peace, teaching children the importance of loving and protecting one
another in family and friendships even with our foes.
Retail: $24.95, Sample: $24.95 ppd

Karla Sasser, Simi Valley, CA 93063

Phone: 805-328-4523 E-Mail: karla@frigginbeancounters.com
Web Site: http://www.FrigginBeanCounters.com
Friggin Bean Counters begins with an entertaining history of the accounting and IT
relationship as it developed from ancient Mesopotamia through the Italian
renaissance to personal computers to todays Internet-enabled global economy.
Particular attention is devoted to the evolution of information technology and its
role in accounting and corporate governance. IT and Project managers will
understand regulatory and accounting requirements and how implement controls
that satisfy crucial regulations and reduce the risk of financial statement fraud.

Ed Grizzle, iUniverse, 9326 Regal Ct. Bloomington, IL 61705

Phone: 309-262-7623 E-Mail: edmargrizzle@gmail.com
Web: http://www.itsyourdecisionbooks.org
This book is written to share my life prior to accepting Jesus Christ as

my Lord and Savior. My life was miserable prior to that day. I was an
alcoholic and I committed crimes that were very bad. The goal of the
book is to encourage people who are having problems in their home
and with their life to allow Jesus into their lives to help them make
changes needed.
Retail: $8.95 Sample: $8.95 ppd
11
Carole P
Roman, Red Feather Publishing
1211 Stewart Avenue Suite 104, Bethpage, NY 11714 (516) 375-9550
E-Mail: cnbbook@gmail.com Web: http://www.caroleproman.com
Youll never guess what crazy dish the ancient Incan kings ate. But you can read
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climate, and history, this book teaches kids about diversity while also revealing
to them the important truth that we are all connected.
Retail: $10.99, Sample: $10.99


(516) 375-9550
It all begins with homework trouble and an invitation to a sleepover that she doesnt
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can a backpack take? Will she be able to confront her worries before the backpack
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in this story sure to charm busy young readers everywhere.

Sybrina Durant Sybrina Publishing

506 White Oak Pointe, League City, TX 77573
Phone 281-332-6461 E-Mail: sybrina@phrasethesaurus.com
Web Site: http://www.sybrina.com
There are hundreds of counting books out there. They all teach 1 through 10
but few teach how to count back again. The whimsical illustrations by
Parbbonni will delight parents and children with their Old World charm and
joyful images. The author, Sybrina Durant is also a lyricist who's melodic
verse will have everyone gleefully singing along as the pages are turned.
Soft Back and Hardback available.

Write or call for wholesale quantity discounts.
12
(516) 375-9550
Two little girls pepper their father with questions about whether or not
they can be a profession and still be a princess. Motivated by her
granddaughter's fascination with all things 'princess,' Carole P. Ro-
man penned this adorable poem celebrating all the wonderful possi-
bilities waiting ahead for them.

Diamante Lavendar D&L Productions

PO Box 8213 Green Bay, WI 54308
Phone: 920-288-9929
E-Mail: diamantelavendar@yahoo.com
Web: http://www.diamantelavendar.com
Based on a true story, a tale of hope and redemption. Journey with Joan,
a victim of abuse, as she writes in her diary to unravel the pain of her past.
On bed rest for the duration of her pregnancy, she decides that no matter
how high the hurdles in her life are, she will conquer them without looking
back; not only for herself but also for her unborn child.

Steve Snyder Sea Breeze Publishing LLC, 601 Sea Breeze Drive
Seal Beach, CA 90740 Telephone: 562-598-6902
E-Mail: Steve@SteveSnyderauthor.com Web: http://SteveSnyderAuthor.com
Winner of 19 national book awards, SHOT DOWN is set within the

framework of World War II in Europe and recounts the dramatic
experiences of each member of a B-17 bomber crew after their plane,
piloted by the author's father, was knocked out of the sky by German
fighters over Belgium and the efforts of courageous Belgian people
who risked their lives to help them.

13
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Periscope for Authors: Viewers are also invited to engage Even if you're thinking "I don't
What, Why, & How? by asking questions for live an- know... My life isn't that interesting.
By Emiley Jones swers and tapping the screen to No one wants to hear me ramble
send hearts to the broadcaster. about what I'm working on," re-
What? member that people love "behind
Although it is fairly new, it looks like the scenes" and "on the go" video
Periscope is a live streaming app it is here to stay. In just a few content. Every broadcast doesn't
for your smartphone that allows months, Periscope reached over have to be profound or long. Short
you to share and watch other live 10 million users - a number that and sweet is still better than noth-
videos from around the world. In has only continued climbing. It isn't ing at all.
the app's own words, it lets you get just another social media site to
a "visual pulse of what's happening schedule posts for; it's a new, How?
right now" and "discover the world unique way to engage with your
through someone else's eyes." current followers AND create even The web is full of articles, video
more fans. tutorials, and step-by-step guides
While there are two ways you can on how to get started on Periscope.
use Periscope - 1. Broadcast your Should You Start?
own content 2. Watch others --------------------------------------------
broadcast their content - this article Here are a few thoughts on using Emiley Jones works in the marketing
will focus on why and how to broad- Periscope to help you decide if it's & writing departments for Certa Pub-
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Whether you're at home working on source of content (i.e. a website, BOOK SHOWCASE
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signing, on a family vacation, or station). This makes it an "add on"
just bored in your office, it opens rather than a "necessity." Complete Details on
up an opportunity for a whole new Pages 4 and 5
level of connection with your view-
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18
10 Quick Social Media 5. Find the most influential people in
Marketing Tips by Aurelis Tin your niche and follow or favorite them.
The Most social media marketing cam-

paigns are primarily designed to help
Chances are they will share useful
information about your niche or share
their progress about a certain project;
gain more social following, increase and you can look over their shoulders
Big product/brand visibility or drive traffic
to a website. Here are quick must-
for inspiration.
know tips you should consider when 6. Dont forget the hashtags
Event rolling out your next social media cam-

paign. Yes, its not just a pretty function to
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1. Reserve your username across all look cool. Most people actually use
platforms hashtags to search for stuff on social
media. And its a nice way to make
SEPTEMBER Reserve all your usernames across all your stuff (like you upcoming product
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2. Decide which social media Whether you are running a personal

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OCTOBER dia account, you need to actually stay
Not all social media platforms are suit- social and interactive. Follow other
Oct.6-8, 2017: Mountains and able for your kind of marketing cam- users, send friend requests, comment
Plains Independent Booksellers paign. Trying to build a presence and on stuff, like other peoples stuff, up-
Assn., Denver, Colorado, 435-649- stay significantly active on all avail- date your status regularly, share inter-
6079. able social media platforms can be esting stuff, and so on.
time consuming and counterproduc-
Oct.6-8, 2017: New Atlantic Inde- tive. Instead, you need to identify plat- 8. Stay out of trouble
pendent Booksellers Assn. Cherry forms that bring the best results and
Hill, New Jersey, 888-233-9527. focus on them. Each social media platform has its
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NABE Book Showcase, 541-942-
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Oct.19-20, 2017: California Book your profiles in order to get more fol-
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nia, NABE Book Showcase, 541- clude using a real profile picture, write
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Oct.27-18, 2017: Southern Califor- include a link to your website.
your brand across all platforms and
nia Independent Booksellers Assn.
find out what people are saying about
Show, Pomona, California, 909-938- 4. Connect your social media ac-
you or your brand. Dont miss a
5809. counts to your website chance to neutralize any negative talk.
Having all your active accounts con- 10. Post as many times per day but
NOVEMBER nected to your websites helps to keep again, dont overdo it.
the conversation going. Visitors on
Nov.1-4, 2017: Washington Library your website can link to any of the The number of times to post per day
Assn Trade Show, Tacoma, Wash- listed accounts and your followers on will depend on the network, the num-
ington, NABE Book Showcase, 541- social media can find out more about bers of your followers and how interac-
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19
You Are What You Tweet by Germany Cut: A Medical Murder Mystery by Amy
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book serves as far more than a guide to to get a liver transplant. Can you buy
Dealers
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The Lost Medallion is the second of six visit www.amyspeele.com
Perfect Plan II by Brett Diffley is the contin- books in the Banana Chronicles series.
uation of the Davenport series, which The colorful island life of Mon-Ki Key is The Principle of Oneness by Russell
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has waited a full year, planning and biding fantastic storm that changed everything. connections of both physical matter and
his time for avenging his brother's death The vibrant blending of tales by Timothy nonphysical energy. Gibbs supports his
and the downfall of Corporate Affairs. This Brower and dazzling illustrations by points with quotes from scientists, enlight-
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Growing Up Tobey by Caroline Barthen
I Just Want To See Trees by Retired The Northeast Quarter by SM Harris is tells the story of the first year of a horses
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suffer and may never completely heal. For Ann and her family falls apart. For more whose lives are intricately woven into the
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If I Told You My Story by Rhonda Bond is Heroes, Villains and Heroes by Ken- begins on a summers evening in 1972.
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by Laura Lyles Reagan is a teens guide how striving to live the life of a hero can assembled, inflated, rises to the sky, and
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The directory will be available as an E-Book itself ready for instant download to
Thousands of Internet Bookselling Web Sites. It is designed for Dealers
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21
Best Books in the Best Book in the
Summer 2017 Category of CHILDREN'S Category of CRIME
Pinnacle Book EDUCATIONAL The Last Meridian
11X Magic Joe Hefferon
Achievement Awards Sharon Clark, BSc www.EvolvedPublishing.com
www.educational-kids-books.com
The Criminalist: A Novel of
Best Book in the Where Did My Friend Go? Forensic Science Suspense
Category of AUTOBIOGRAPHY Helping Children Cope with John Houde
Filling Her Shoes: a Traumatic Death porterbookpromotions@gmail.com
A Memoir of an Inherited Family Azmaira H. Maker, Ph.D.
Betsy Graziani Fasbinder www.aspiringfamilies.com
www.betsygrazianifasbinder.com Best Book in the
Best Books in the Category of FANTASY
Best Books in the Category of CHILDREN'S The Soulbound Curse
Category of CHILDREN'S INTEREST Kira A McFadden
ADVENTURE If You Were Me and Lived in Cuba www.EvolvedPublishing.com
Broose The Moose on the Loose Carole P. Roman
Janice Spina www.caroleproman.com
http://jemsbooks.com Best Book in the
http://jemsbooks.com Talking Tales: Puppy's Bubble Category of FICTION
Erica Graham Sin and Redemption: The Pink
Ice Queen: Exploring www.talkingtalesbooks.com Elephant Connection
Icebergs and Glaciers James E. McCarthy
Anna Prokos Growing Up Tobey www.jamesemccarthy.com
www.redchairpress.com Caroline Barthen
www.growinguptobey.com
The Northeast Quarter
Banana Chronicles:
S.M. Harris
The Lost Medallion Jabulani
www.smharriswrites.com
Timothy Brower by Jonathan Stotler
www.fastturtlepublishing.com Illustrated by Beth Restrick
A Divided Duty
www.jonathanstotler.com
Carol White
Best Book in the
publisher@citrinepublishing.com
Category of CHILDREN'S Best Book in the publisher@citrinepublishing.com
AUDIO BOOK Category of CHILDREN'S
Tripi Takes Flight: The Amazing PICTORIAL Best Book in the
Adventures of Tripi the Fly Skyward Bound:
Lori London Category of GAMES & PUZZLES
Hot Air Ballooning
www.lorilondonentertainment.com The Word Search Oracle:
Alese & Morton Pechter
Yoga For the Brain
aopmhp@gmail.com
Cristina and Rick Smith
Best Book in the
www.SudokuWisdom.com
Category of CHILDREN'S Best Book in the
CHAPTER BOOK Category of CHRISTIAN
Best Book in the
Oh Susannah: It's in the Bag FANTASY
Category of HISTORICAL
Carole P. Roman The False Prophet
www.caroleproman.com Harry James Fox
FICTION
Mule Sonata:
hjimfox@hotmail.com
An OffBeat History of California
Best Book in the
Denby Montana
Category of CHILDREN'S Best Book in the
www.debymontana.com
HOLIDAY Category of COOKBOOK
Off the Hook: A Christmas Southern Seasons: 12 Months of Tea- King Daniel: Gasparilla
Ornament Adventure Delicious Recipes & Ideas King of the Pirates
John Arvai III Linda J. Hawkins Susan Wolf Johnson
www.offthehookbook.net www.hearttoheartpublishing.com www.susanwolfjohnson.com
22
Best Book in the Best Book in the
Summer 2017 Category of Category of
Pinnacle Book PARENTING & FAMILY SPIRITUAL SELF HELP
Achievement Awards When Your Child Is Gay: The Principal of Oneness: A Practical
What You Need to Know Guide to Experiencing the
Best Book in the Wesley C Davidson Jonathan L. Tobkes, MD Profound Unity of Everything
Category of www.whenurkidisgay.com Russell Anthony Gibbs
JUVENILE FICTION www.russellanthonygibbs.com
The Dandelion Patch How to Raise Respectful Parents
MaryAnn Diorio Laura Lyles Reagan Best Book in the
www.maryanndiorio.com www.LauraLReagan.com Category of
SPIRITUALITY
Best Books in the The Miracle Effect: Four Stps to Living
Best Book in the
Category of POETRY Heaven on Earth Every Day
Category of
Hologlyphs: Twilight Fields Sylvia Vowliss, QSM
LITERARY FICTION SK Yeatts www.sylviavowless.com
The Atheist and the Parrotfish www.kelsaybooks.com
Richard Barager
Rainedrops Journey to India
www.EvolvedPublishing.com Poetry and Ponderings Raine
Diamante Lavendar www.rainedrops.com
Best Book in the www.diamantelavendar.com http://www.rainedrops.com
Category of MEMOIR
Bed, Breakfast & Beyond Blue Heron Rising House of Orbs
Tad Cornell
Jo Ann S. Dawson www.tadcornell.com
Cecilia Czekanowicz
www.luckyfootseries.com http://www.tadcornell.com www.ceceliaczekanowicz.com
If I Told You My Story Best Book in the

Rhonda Bond Category of SCIENCE FANTASY Best Book in the
www.bondrhonda.com The Red City Category of
Mark A Hadley THRILLER
Girl Enlightened Perfect Plan II:
http://writevancouver.com
MeganMorrison The Davenport Series Continues
www.EvolvedPublishing.com Brett Diffley
Best Book in the
Category of www.brettdiffley.com
Best Book in the SCIENCE FICTION
Category of MILITARY The Starchild Compact
I Just Want To See Trees Best Book in the
Robert G. Williscoft
Marc Raciti http://starchildcompact.com
Category of
www.healingwounds.org UNITED STATES HISTORY
Best Book in the The Conspiracy Between John Wilkes
Best Book in the Booth and the Union Army To
Category of
Category of MOTIVATIONAL Assassinate Abraham Lincoln
SHORT STORIES
Dr. Robert E. Arnold
You Are What You Tweet: The Road Less Taken: A Collection of
windsaloft@hughes.net
Harness the Power of Twitter Unusual Short Stories
windsaloft@hughes.net
to Create a Happier, Theodore Jerome Cohen
Healthier Life www.theodore-cohen-novels.com/roadlesstaken.html
Germany Kent Best Book in the

www.whatyoutweet.com/home2 Best Book in the
Category of
Category of
YOUNG ADULT
Best Book in the SELF HELP
Heroes, Villains and Healing: A Guide For
Life on the Line: Football,
Category of MYSTERY Male Survivors of Child Rage and Redemption
Cut: A Medical Sexual Abuse Using DC Comics Frank McNair
Murder Mystery Superheroes And Villains www.lifeonthelinebook.com
Amy S. Peele Kenneth Rogers, Jr.
www.amyspeele.com www.lostimaginations.com
23
Five Ways to Ensure a If you don't have the advantage
Beautiful Book Cover
by Deanna Cabinian
of knowing someone personal-
ly there are other measures
ENJOY
The great thing about self-pub-
you can take to ensure a good
business relationship. For ex-
HISTORY!
lishing is you have complete ample, how fast does the de-
control over the creative pro- signer respond to your initial
cess. This can be overwhelm- inquiry? Do they lay out their
ing at times, but ultimately it's contract terms in a clear man-
liberating. Below are five ways ner?
to make sure you get a stellar
book cover for your project. 4. Give your designer key de-
tails about the book without
1. Know your book. Know being overbearing. Provide
where it goes in the store and them with a cover blurb, com-
what kind of tone/voice you parable titles, and your eleva-
want the book cover to convey. tor pitch, but don't insist they
For example, when working read the book. Remember, not
with my designer I told him I all elements of a story can be
wanted to convey a charming, illustrated on the cover nor
yet contemporary feel. If your should they be. What you want
book in a thriller you might to get across is a feeling/a tone. Monumentally true yet
want the cover to come off as You want to invite the reader little-known story of the
dangerous or convey a sense into your world and make them soldiers courage and
of excitement. want to come along for the ride. tenacity during the
second half of the
2. Send potential designers 5. Push your designer to create
covers you like that you would
American Revolution.
the best cover he or she can. If
like your book to emulate. As a you think something needs
self-published or independent tweaking don't be shy about Amazon.com, B&N.com
author you want your book cov- voicing your opinion. For exam- RosalieLauerman.com
er to look as good if not better ple, if you think a different font
than NYT bestsellers. If your might work better for your
book has any chance of com- genre speak up. Be sure you For reseller rates,
peting it needs to look the part. have a reason for suggesting email:
changes, though, and explain
3. Hire someone you trust. I to the designer why a particular
have the advantage of knowing element isn't working for you.
many designers through my
day job, however the designer -------------------------------------------
I chose to work with still had to If you enjoyed this article sign up
earn my business. I told him for my email list here
what I needed for my book and https://deannacabinian.com/signup/
he pitched a concept to me. I For more book marketing tips visit
my informative web site at
liked it and his rate was reason- https://deannacabinian.com/
able, so I hired him.
24
When Your Child Is Gay: What You Poetry and Ponderings by Dimante Lav-
Need to Know written by Wesley C. Da- endar is a rare collection of nonfiction
Book vidson, a popular blogger on gay rights
issues, and Dr. Jonathan Tobkes, a New
Christian poetry and prose based on real
life experiences, The author, a victim of
Dealers
York City-based psychiatrist, provide a abuse, shows the reader the raw emotions
road map so families can better navigate of pain, hate, and denial that occur before
this rocky emotional terrain. Emphasizing a victim of abuse can find a way to heal
Diary communication and unconditional love,

the authors help parents untangle their
own feelings, identify and overcome barri-
from the pains of assault. She shares
these truly inspiring, religious poems in the
hopes that it may help other victims heal
ers to acceptance, and encourage strong their hurts. For more info, visit
Southern Seasons: 12 Months of Tea-
self-esteem in their child. For more info, www.diamantelavendar.com
licious Recipies & Ideas by Linda J.
visit www.whenurkidisgay.com
Hawkins guides you into creating your
Tripi Takes Flight: The Amazing Adven-
own specially themed tea party. These Rainedrops Journey To India: Book
tures Of Tripi The Fly by Lori London is a
themes include engagements, weddings, Three by Raine is an amazing story of
charming childrens story about a fly who
special birthdays, baby showers, celebrat- courage, faith, and love. Youll grow
cant fly, but who longs for adventure! Tripi
ing an accomplishment, open house, through the experiences of the author
is different, and special you see; he can
spring has sprung, summer has arrived, learning about life and death and life after
talk, read and writehe can even dance
neighborhood celebrations, homeschool- death. Most special of all, is the love
and sing! He tries and tries with all his
ers party, classroom sharing, senior cen- between an old lady and a younger wom-
might, but it remains that he cannot take
ter pick-me-ups and more. Packed with an and their communication through spirit.
flight! Available as a book and a CD. For
lovely photos and text. For more info, visit For more info, visit www.rainedrops.com
more information and dealer info, visit
www.lindajhawkins.com
Bed, Breakfast & Beyond: Twenty www.lorilondonentertainment.com
The Conspiracy Between John Wilkes Years of Kooky Guests, Gentle Ghosts,
Booth and the Union Army to Assassi- And Horses in Between by JoAnn Daw- 11x Magic by Sharon Clark is a Children's
nate Abraham Lincoln by Dr. Robert E. son tells the story of a bed and breakfast Picture Book that makes math fun, with a
Arnold is the story of the assassination owner and their wide variety of experienc- Cartoon Rhymning Format to help kids
whose perpetrators were hidden for 150 es including dealing with former shady see how magical 11x math can be. The
years. The meticulous preparations of the owners, colorful guests, raising two rowdy book features a wizard who has a castle
conspirators are brought to light by the boys, ghosts and much more. A delightful with three different floors where 11X math
documents and evidence that was collect- read! For more information and dealer info, of increasing difficulty is done. It will de-
ed at the time, but obscured from public visit www.luckyfootseries.com light children of all ages. For more info,
view in the national archives. For more visit www.educational-kids-books.com
The Miracle Effect: Four Steps to Living
information and dealer info, send an e-
Heaven on Earth Every Day by Sylvia
mail to winsaloft@hughes.net A Divided Duty by Carol White pits broth-
Vowless, QSM offers a goldmine of innova-
Where Did My Friends Go? written by tive spiritual tools and bullet-proof strate- ers Otto and Ivan Blackmoor against each
clinical psychologist and child-develop- gies to take control of your life and make other in a tale of business, love, jealousy,
ment specialist Azmaira H. Maker, PhD, to miracles a habit, opening up previously and revenge. When family matters of loyal-
help adults discuss a traumatic death and unknown realms of breath-taking possibili- ty and betrayal escalate, secretive plots
bereavement with children ages three to ties for you. Learn to manifest your deep- are exposed and misunderstandings run
eight years old. Children will read along as est desires with ease and certainty. For rampant until a vigilante-style justice is
the protagonist talks about the sudden more info, visit www.sylviavowless.com finally served. For more info, visit
loss of a friend and asks adults important www.citrinepublishing.com
Oh Susannah: It's in the Bag by award
questions about dying, grief, and safety.
winning author Carole P. Roman is a new The Red City: Saga of the Sundering
For info, visit www.aspiringfamilies.com
chapter book featuring Susannah Logan, Sea by Mark A. Haldey is the story of
The Dead Saints Chronicles: A Zen a young student having a very bad day. It Caspa. who lives alone in Vennolandua, a
Journey Through the Christian Afterlife all begins with homework trouble and an vast empty metropolis on the edge of no-
by David Solomon has drawn fascinating invitation to a sleepover that she doesnt where. He's looked after by silent Shad-
conclusions about salvation, death, sin, want to go to. Would you want to go to a ows. But after a mysterious stranger
heaven, hell, and immortality. Those who sleepover in a creepy house? Join Susan- washes ashore, Caspa's world changes
have died and returned from near death nah and her friends in this story sure to forever. Is the stranger the friend he's
experiences have often found a renewed charm busy young readers everywhere. been longing for or a threat to his much
faith in God. For more info, visit For info, visit www.caroleproman.com loved city? For more info, visit
www.deadsaints.org http://writevancouver.com/
Mule Sonata: An Offbeat History of Cal-
The Dandelion Patch by MaryAnn Diorio ifornia by Denby Montana is a lively histo-
is the story of Yolanda who discovers that ry of Alta California from the perspective of Broose the Moose on the Loose by
the government plans to build a new high- three families from the Beginning of Time Janice Spina is a delightful childrens tale.
way through her beloved dandelion patch, as told by a mysterious Narrator to a man Broose is a sad moose who has no friends
so she rises up in protest and asserts her known only as The Visitor, an Everyman until he meets a young boy. Read what
God-given right to private ownership of sadly in need of an history lesson. For happens when Broose meets a boy with
property. Will she succeed? For more info, more info, visit www.denbymontana.com the same name as he. For more info, visit
visit www.maryanndiorio.com http://jemsbooks.com
25
How to Presell Your Book With The fact is that no one can buy your
Targeted Content Marketing book if they don't even know who
by Amy Harrop you are and what you have to offer.
If you've ever heard of 'preselling', Even if you've been on the literary

you likely think it's the process of scene for years, chances are that
selling several units of a product or there are still many potential read-
service before the official launch ers out there who have never
date. And you'd be correct. heard of you or any of your books.
However, there's another definition Human beings tend to be creatures

of the word that centers on the Amy Harrop of habit, which means we are tre-
things you do before even getting mendously stuck in our ways.
to the point where you would ask a
prospective reader to buy your Why do you think any of these in- Left to our own devices we will
book. stances happened? continue to eat the same breakfast,
watch the same TV shows and
You can think of preselling as a You got the free samples because read books from the same authors
form of relationship-building. It's the companies behind each of the until something or someone comes
any activity that facilitates the products being offered wanted to along to snap us out of our trance.
movement of a person who stum- presell you on their offer and build
bles upon your work from total a relationship with you before ask-
stranger, to prospect, to loyal reading for the sale. Preselling and offering up some-
er. thing of value in exchange for a
And what is the typical outcome of moment of your prospects' time
Done correctly, preselling removes this preselling step? helps to break down this first barri-
much of the resistance that typical- er to getting your prospects full at-
ly comes along with getting some- What happens more often than not, tention.
one who was completely unaware is that if you enjoy the product you
of you and your books to take a actually end up buying it and you'll
closer look and actually give them likely continue to patronize its cre- Preselling is a Stepping Stone to
a try. ators as long as their product Cross-selling
keeps meeting and satisfying your
If you take the steps to make pre- needs. If your goal is to sell more books,
selling a part of your overall market- one of the simplest ways to do this
ing strategy, you'll soon find that It's human nature to be a bit aloof is by selling each new release of
many more of your prospects are and apprehensive about things your book to the same people who
ready and willing to buy when you and people we know nothing about. bought your previous release,
present them with an opportunity to This is why using a tool like presell- along with the new prospects who
do so. ing works so well for breaking the have found their way into your cir-
ice and getting onto a prospects cle of influence.
How to Use Targeted Content radar.
Marketing to Presell Your Books
Which brings us to the first of two Selling to an existing customer is
Have you ever received a free sam- major benefits of preselling: known as cross-selling and is one
ple? It could have been a small bite of the biggest secrets of success
of food at a wholesale shopping Preselling Increases the for major brands around the world.
club, a tiny pouch of conditioner Awareness of Your Brand
slipped into your shopping bag dur- Consider your preference of food
ing a trip to the beauty supply store Of course, this factor only applies items, small appliances and even
or a short free trial period of a new to anyone who is completely un- the movies you like to watch.
software you've been thinking aware of your brand.
about buying.
26
If you've ever bought an item for Your goal is to give each of your Keep the focus on the big idea be-
your pantry and enjoyed it, you main prospect personas a tantaliz- hind your books and brand at all
would be much more likely to buy ing taste of what to expect when the times.
another product made by the same time comes for them to buy your
brand manufacturer, even if you'd book. To make things easier, think Even if you write a thousand blog
never tried it before. of each piece of marketing content posts, articles and email messages,
as a sample of food, a sip of wine or always make sure that they point to
The same goes for your favorite a movie preview. the major theme of your books.
household gadgets and producers Aim to make each piece of content
of blockbuster movies. As you create your content pieces, build upon the last.
gear each one to the specific type of
Over time, you come to expect and reader you're trying to reach and Write content that entertains, edu-
associate quality and satisfaction write in a way that would most ap- cates and informs.
with your favorite brands and don't peal to them and their interests.
have to think twice about trying any- The fact is that no one reads your
thing new that they release. What Makes for Effective content because they have nothing
Presell Material? better to do.
This proven track record also keeps
the particular brand at the forefront To get and stay on your prospects In this fast paced world, people take
of your mind to the point that you radar it's best to use a mix of several time to read things in hope that it will
look forward to hearing about the content marketing methods. make them laugh, inspire them or
new products and services you can show them a new way to look at an
buy from your favorite producers. Guest posts old idea.
Email marketing
You should think about preselling Blogging Create presell content that hits
and promoting your books to poten- Articles these targets and you'll be well on
tial buyers in the exact same way. Social Media your way to selling more books with
your next release.
How to Use Targeted You can even give away snippets of
Content to Presell your books.
Now that you're aware of what pre- Remember the idea of relationship-
selling is and can appreciate the building through offering samples?
potential it has for putting you and It works for self-published authors
your books in the forefront of pro- as well.
spective readers minds, let's look at
how you can achieve this through When you're getting close to asking
the power of targeted content mar- for the sale, you can offer up a free
keting. sample of the first few chapters of
your book.
As an example, imagine that you've
written a book about nutrition and If you've laid the right foundation
healthy eating. and your book is in line with your
prospects desires they will practical-
One of your prospects may be inter- ly beg you to let them buy it so they
ested in eating better in order to can finish reading.
lose weight, while another may be
concerned about lowering their As you create your presell material
blood pressure and yet another may keep the following factors in mind
want to improve their chances of for best results.
living a longer life.
Keep your content and message as
It's the same book, with three differ- consistent and relevant as possible.
ent reader perspectives and several
ways you could approach preselling
with direct targeting.
27
The Many Ways to Promote That could not be further from the truth.
Your eBook Successfully You still have plenty of work to do. In
by Carolyn Cohn fact, in some ways, this is a much more
difficult part of the process than the
At this point in your business, you are first part. At this point, you are looking
probably generating a lot of top-quality for leads (whom you can eventually
content. With a little luck and a lot of convert to customers). You may be
skill, a large number of people are wondering how you can use your
reading your content and interacting eBook to make that happen. You can
with you because of it. So, what is your incorporate your eBook into all of your
next step? Well, if your content is work- marketing materials, create a combina-
Caroline Cohn
ing effectively, your next step is to tion of your best content to offer to your
create another extremely effective tool However, when you are at the begin- prospects, post a link to your landing
and to promote it effectively. It is time ning of your eBook promotion process, page, post a link that leads directly to
to write an eBook. it may prove to be a very effective your eBook, and post your book in a
approach for your business. When you repository that your readers can ac-
Once you have written your eBook, are at the beginning of the eBook process. You should also feel comfortable
you need to promote it effectively.The motion process, as you are at this asking other people to create buzz
first thing that you need to ponder is stage, you may wish to jump in and about your eBook and use it as a prize
exactly what you hope to get out of an hone your process to ensure that it is (a great incentive) for contests that you
eBook if you write it. You should not the best strategy for you and for your run.
think of your eBook as a way to get rich. business. In fact, it is most sensible to Now, you are at the last phase: This
You should consider it a tool that will hone as much as possible at this stage. phase is in which you will sell your
help you to make a lot of good prog- If you try to revise your strategy heavily products and/or services. This is
ress in your business. Of course, your later on, it will be more complicated. where you close the deal. You can
eBook is like building a fancy casino in This is the point at which you need to include your eBook in your initial pro-
the Nevada desert. If you don't tell create the most buzz about your motional materials, offer it to prospects
anyone about your casino, you won't eBook. It is essential that you consider who you feel may be on the fence, and
get any visitors. You can connect that your eBook a powerful call-to-action print your eBook and leave it with pros-
analogy to your eBook. If you don't (CTA) because that is exactly what it is. pects (there are still many people who
promote it, nobody will be aware of its prefer a hardcopy book to an electronic
existence and nobody will read what Ways to ensure that your eBook is a one.
you have written. CTA: There are ways to make sure
that your eBook acts as a CTA to gain The tips that have been offered here
Your eBook should be a part of your more attention and more readership, are all potentially effective; however,
content marketing strategy. In fact, it is such as posting the beginning of the you are the only person who truly un-
very important for you to understand eBook on SlideShare; having some- derstands exactly what your business
that it is a significant part of your strate- one read a portion of the book out loud; needs. If you choose to use a portion
gy. The truth is that if you want to really building a webinar around the eBook of the tips, the chances are very good
promote your eBook effectively, you (including influencers, brand informa- that they will work. You just need to
need to go about it in a certain method- tion, etc); putting some of your eBook figure out which ones will work most
ical, strategic manner, which will yield information on Instagram; breaking effectively for you. Your eBook is a tool
the results that you are looking for. If down your eBook into chapters, which that can help boost your reputation and
you promote your eBook properly, you can post as individual blogs; ask- credibility and it can position you as a
there will be a number of people in- ing your influencers to tell their friends subject matter expert. Along those
volved. Your approach to promoting and colleagues about your eBook; ask- lines, you should seriously consider
your eBook should be organized and ing other business owners to invite you getting book reviews up front. They are
collaborative. After all, you want to to write a guest blog post on your essential to your success and you
attract the "cream of the crop." eBook's topic; creating buzz through should not be afraid to ask for what you
Email blasts; and giving away some need.
Casting the widest net: Your first sort of promotional material (for exam- -------------------------------------------------
step is to cast the widest net possible. ple, a postcard) about your eBook. Carolyn T. Cohn is the Chief Editor of CompuKol
Communications. Mrs. Cohn has a wealth of
That means that you are going for experience in managing people and projects.
quantity over quality. It is important for The next phase is one in which you She has run several editorial departments for
you to understand here that choosing cast a narrower net: The second stage various companies. Mrs. Cohn has 25 years of
quantity over quality will not serve you is different from the first stage. The one editorial experience and her expertise covers a
wide range of media, such as online editing,
well all of the time. In fact, it won't thing that you definitely shouldn't do is editing books, journal articles, abstracts, and
serve you well most of the time. have it in your head that your work is promotional and educational materials.
done.
28
How to Market Your Amazon is highly influential and
Book In 6 Simple Steps the reviews matter so encour-
by Maria Nicole age anyone who says they en-
joyed your book to place a
The way you market your book review.
to the readers should be based
on two things: your values and Ask for the Paid Reviews:
the intentions for the book. If There are many reviewers out
something feels slimy or inau- there in the world of Social me-
thentic, don't do it. You should dia who charge a minimal
never let a bit of exposure de- Maria Nicole amount of money to review
stroy your values. Short-term books. You can Hire 5-10 Re-
gains that feel wrong seldom views and ask them to put their
result in long-term growth as an Organize competitions for distri- genuine reviews on Amazon.
author. They can also decrease bution of Free Copies: Post the The more reviews you on your
your social capital. free competition about the book Amazon Page, the more your
and let the readers know that book will be visible to the peo-
you have written a book. You ple in the best-selling category,
Reach the Reviewers: If you can organize competition and once it comes into that cat-
really want to make the buzz in through magazines, personal egory, then automatically your
the market, then you have to blogs, YouTube and paid Pro- book sales started to boost up.
reach to your readers and ask motions. It will take time, but it is totally
for the reviews. The Reviews of worth to wait for it. The Only
the book are nowadays very Go Online: Another important thing you can make sure is to
important and plays an impor- tool to market your book is go- get the real response from the
tant role in boosting up of the ing online. There are many web- Reviewers.
sale of the book. After reading sites that provide free
your book, the reviewers can promotions to the newbie writ- I am a Book Reviewer at
submit their thoughts on their ers, if you are among them, www.goodnewsbro. I hope all
personal blog or can also share then browse the internet for the the marketing Strategies men-
them on social media. same. Vowelor is one of the tioned above will benefit you in
best online book platforms you growing your book sales.
can explore, where you will be Please share your book promo-
Organize a Giveaway: Another provided with so many options tion strategies with us.
free and easy way to market to market your book in many
your book is to give sample different ways. Get the Book
chapters to the readers. You
can do it by offering a pdf file Ask your Near & Dear Ones: Marketing Edge.
out of your best chapters and There is a very good saying
give them to the readers and let which says Charity Begins at
them have the taste of your home. The best way to get the
unique writing if your book story real response of the story is to
is likable by them, this will defi- ask your relatives for a rough Join NABE
nitely put them to the buying read. You should get friends,
page of your book. Think of this colleagues, clients or anyone See Pages 16-17
process as giving a chance to who likes your book to place
the readers to read the preface. reviews on Amazon and other for Details
online bookstores.
29
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Reach The Hottest Prospects in the
Winter 2018 Issue of BOOK DEALERS WORLD
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Book Dealers World is read by Mail Order Dealers, Publishers, Bookstores, Libraries, Catalog
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Buyers,and Business Opportunity Seekers. BDW is the official publication of the National
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the latest marketing ideas, publisher profiles, advertising tips, prime contacts and promo-
tional strategies. It is published in May, Sept. and January. 5000 copies are viewed online
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Name___________________________________________________________
Company________________________________________________________
Address__________________________________________________________
City____________________________State______________Zip____________
Phone_____________________E-Mail:________________________________
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Exp. Date____________Signature___________________________________
Card Verification Number__________(Last 3 digits on back of card)
Mail To: Book Dealers Word, Advertising Dept. PO Box 606, Cottage Grove, OR 97424
31
Special Publishers
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Book Dealers

10 Quick Social Media

The Many Ways to Promote

Five Ways to Ensure a

Understanding The 3 Stages

How to Market Your

Book Dealers World Online:

In this issue of BDW, Amy Harrop shows us How to Presell Books

Enlightening! This book was

Here's Your Opportunity to give your book,

Book Dealers World

NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM

Michael Phillip Cash, Red Feather Publishing

Retail: $9.99 Sample: $9.99 ppd.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company

Against a backdrop of international violence, Stephen O'Connell is

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Janice Spina, 63 Sawgrass Circle, Londonderry, NH 03053

A young adult coming of age/mystery novel that may find a sentimental

Retail: $11.81, Sample: $11.81 ppd.

Price: $29.95 Au.

Carole P Roman, Red Feather Publishing

Retail: $16.95 Sample: $16.95 ppd.

Retail: $24.95, Sample: $24.95 ppd

Karla Sasser, Simi Valley, CA 93063

Retail: $28.99, Sample: $28.99 ppd

Ed Grizzle, iUniverse, 9326 Regal Ct. Bloomington, IL 61705

This book is written to share my life prior to accepting Jesus Christ as

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Carole P Roman, Red Feather Publishing

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Sybrina Durant Sybrina Publishing

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Retail: $12.99 Sample: $12.99 ppd.

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Winner of 19 national book awards, SHOT DOWN is set within the

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Take a Look at What Your Will Receive in

AHotBooksToPromoteFeaturePageListingfor2years on our web site.

Plus You Will Receive These THREE SPECIAL BONUSES

3. You receive Free Personalized Correspondence and Consultation with me

Visa/MC/Am Exp ____________________________________Exp.Date________Signature________________________

Q: What is the National Associ- Q: What type of marketing oppor-

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YES! Please rush my complete NABE Membership Package to me by e-mail

Charge my Visa/Mastercard Number______________________________________________

NABE, Membership Dept. PO Box 606, Cottage Grove, OR 97424

The Most social media marketing cam-

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If I Told You My Story Best Book in the

Germany Kent Best Book in the

Diary communication and unconditional love,

If you've ever heard of 'preselling', Even if you've been on the literary

However, there's another definition Human beings tend to be creatures

www.goodposturemadeeasy.com The Girl Who Could Read Hearts by Sherry

Display Advertising Rates FREE

Next BDW Closing Date: December 22, 2017

Pinnacle Book Achievement Award Winners

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Visa/MC/Am Exp ____________Exp.DateSignature