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  • Liftopia - Leveraging Dynamic Pricing To Optimize Advance Purchase

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    Liftopia, Inc.
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    A primary goal for any ski area is to capture the maximum amount of ticket revenue for any given day of skiing. A well-planned and effective dynamic pricing strategy in conjunction with a smart and well-executed advance purchase strategy helps achieve that goal. A core benefit of dynamic pricing is that it provides increased revenue and with the increased revenue, improved financial predictability over a static pricing strategy, as well as improved operational predictability. By offering the right price at the right time to a given customer, ski areas are guaranteed more revenue and yield for peak ski dates. Let’s work together and yield your prices up!

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    Liftopia - Leveraging Dynamic Pricing to Optimize Advance Purchase

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    A primary goal for any ski area is to capture the maximum amount of ticket revenue for any given day of skiing. A well-planned and effective dynamic pricing strategy in conjunction with a smart and well-executed advance purchase strategy helps achieve that goal. A core benefit of dynamic pricing is that it provides increased revenue and with the increased revenue, improved financial predictability over a static pricing strategy, as well as improved operational predictability. By offering the right price at the right time to a given customer, ski areas are guaranteed more revenue and yield for peak ski dates. Let’s work together and yield your prices up!

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    137 views4 pages

    Liftopia - Leveraging Dynamic Pricing To Optimize Advance Purchase

    Uploaded by

    Liftopia, Inc.
    A primary goal for any ski area is to capture the maximum amount of ticket revenue for any given day of skiing. A well-planned and effective dynamic pricing strategy in conjunction with a smart and well-executed advance purchase strategy helps achieve that goal. A core benefit of dynamic pricing is that it provides increased revenue and with the increased revenue, improved financial predictability over a static pricing strategy, as well as improved operational predictability. By offering the right price at the right time to a given customer, ski areas are guaranteed more revenue and yield for peak ski dates. Let’s work together and yield your prices up!

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    WHY ADVANCE PURCHASE FOR

    LIFT TICKETS IS IMPORTANT


    OPERATIONAL FINANCIAL
    PREDICTABITITY PREDICTABITITY
    Keep People from Changing Their Mind About Skiing

    Reduce Weather Impact

    Lock In Customer Visits

    Higher Peaks and Shallow Valleys

    Collect Consumer Data

    Capture Revenue Earlier

    Inform Staffing Needs

    Grow Ticket Yields

    Increase On-Mountain Spend

    Tie Marketing Spend to Revenue Return

    Sell Where and How Customers Want to Buy

    Generate More Overall Revenue

    GREATER
    PROFITABILTY
    WHY DYNAMIC PRICING
    IS IMPORTANT IN
    ADVANCE PURCHASE
    Higher Higher YIELD GROWTH
    Demand Demand

    VARIABLE PRICING
    (BASED ON DEMAND)
    Higher Higher YIELD GROWTH
    STATIC PRICING
    Demand Demand

    VARIABLE PRICING
    (BASED ON DEMAND)
    STATIC PRICING Lower Lower Lower
    Demand Demand Demand OVER-PRICED PRODUCT

    Lower Lower Lower

    Capture the maximum amount of OVER-PRICED


    Demand
    revenue
    DemandPRODUCT Demand

    for any given day of skiing


    Increased predictability over static pricing
    YIELD / REVENUE
    Higher Higher AMPLIFICATION
    Higher

    Guarantees more revenue and yield for peak dates


    Demand Demand Demand

    YIELD / REVENUE
    DYNAMIC VARIABLE
    Higher Higher Higher AMPLIFICATION PRICING RANGE
    Demand Demand Demand
    STATIC PRICING
    DYNAMIC VARIABLE
    PRICING RANGE
    STATIC PRICING
    Lower Lower Lower REVENUE INSULATION/
    Demand Demand Demand PREDICTABILITY

    Lower Lower Lower REVENUE INSULATION/


    Demand Demand Demand PREDICTABILITY

    Offer the right price relative to customer commitment


    Improved operational predictability over a fixed price strategy
    Improved financial predictability over a fixed price strategy
    Lets you yield your prices up

    GREATER
    PROFITABILITY
    HOW AN EFFECTIVE
    ADVANCE PURCHASE
    PRICING PLAN WORKS

    Decide that advanced purchase is right


    for your ski area
    Understand that dynamic pricing yields
    more revenue than static pricing

    Price your products and Sell the way customers are


    your dates to shift consumer used to buying (ie. Airplane
    behavior and create urgency tickets and hotel rooms)

    Create a tiered pricing


    Maximize revenue for
    strategy so prices go up
    every individual day 31

    with demand

    Clearly communicate Avoid low-commitment,


    Buy in Advance and Save low-yield discounts

    GREATER
    PROFITABILITY
    her Higher YIELD GROWTH
    and Demand

    VARIABLE PRICING
    (BASED ON DEMAND)
    G

    Lower Lower Lower


    Demand Demand Demand OVER-PRICED PRODUCT

    WHY LIFTOPIAS DYNAMIC PRICING


    GENERATES THE MOST REVENUE
    her Higher Higher Higher
    and Demand Demand Demand

    $ DYNAMIC VARIABLE
    PRICING RANGE
    G
    $
    Lower
    Demand

    Lower Lower Lower REVENUE INSULATION/


    Demand Demand Demand PREDICTABILITY

    +10 years of unique demand & conversion data


    Benchmarked across your market & the greater ski industry

    DATA Hundreds of ski areas, millions of customer interactions

    Plans created continually optimize prices for every day


    Industry leading proprietary pricing model,
    continuously improved
    Outputs based on the unique attributes
    of your resort and our proprietary data
    MODEL Millions of data inputs yield pricing plans
    with +10,000 price/quantity combinations

    Collaborative team dedicated to executing


    on your revenue opportunity
    Ongoing data analysis and interpretation
    Real-time monitoring for revenue acceleration
    opportunities
    TEAM & Best-in-class ecommerce product built around
    TOOLS dynamic pricing

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