a. Introduction 1.1 Why you decide to be in PR/Broadcasting/Journalism/Organizational Communication?

1.2 Your perception about the field

b. About the Organization 2.1 Organization background 2.2 Organization structure 2.3 Other interesting
points about the organization that you feel should be highlighted

c. About the Department/Unit/Section 3.1 Brief explanation about the department or unit that you were
attached to 3.2 Brief introduction on your supervisor(s) of your host company

d. Your Tasks 4.1 Report on your job description

e. Experiences Acquired This section should be based on your daily assignments. You must try to relate
your experience with the subjects, courses and exposures received prior to the practical training.

f. Project assigned Describe on the project or special assignment(s) assigned to you during the internship
training. What was your role in that project? How much contributions you have put in it? What is the
progress of the project? If there was no special project assigned to you, you need to create ONE! You can
interview your employer and ask about their experiences in the industry, now and then or future of the
industry. Be creative!

g. SWOT Analysis Report the strength, weaknesses, opportunities and threats of yourself during the
training. Provide the recommendations, solutions or feedback to improve the situation.

h. Suggestions for the Department of Communication, KIRKHS, IIUM Suggest on how to improve the
in-campus training i.e. practicum class

i. Suggestions for the Host Company Any suggestion for the host company.

j. Conclusion (in two pages)

k. Appendix Attach only relevant assignments. For instance, if your article/writing was published in any
newspapers, magazines or in-house bulletins merely show the article/writing instead of the whole copy of
the publication. If you have interesting photographs taken during the practical training, you may attach
them in your report with proper captions.
PREFACE

This report is a documentation of the 12 weeks Practical Training which is part of the Bachelor of
Mass Communication (Public Relations) programme at the International Islamic University Malaysia
(IIUM). I started this training on 12th of June and ended in 25th of August 2017.

This practical training allowed for an application of theoretical knowledge into real life situations. By
working in PasarTap for my training, I was exposed to a variety of activities and the nature of working
environment from different departments. This report highlights the activities done at these departments
during these 12 weeks.

Having gained this work experience allowed me to have even more maturity. I am certain that this
will be helpful when I shall be doing higher level subjects later at the University.

ACKNOWLEDGEMENT
I take this opportunity to thank my immediate supervisor Madam Rizalawati Ismail as well
as Madam Tengku Siti Aisha Tengku Azman for all there tireless work to ensure that we have a
smooth internship. The valuable experiences acquired during my stay helped me to broaden my
horizons.

I also wish to acknowledge the help provided by my lecturers at the International Islamic
University Malaysia (IIUM). The courses I took prior to starting this practical training provided
with a much-needed knowledge that was useful for work.
INTRODUCTION
Purpose of Practical Training
Practical training is one of the important parts of the Bachelor of Mass Communication
programme. It gives an opportunity to understand how the concepts discussed in the course are
beneficial in the real world. Moreover, it allows one to observe how the procedures learnt are
actually put into practice. Eventually, it gives an opportunity to work on them, under the
supervision of a mentor and lecturer.

The purpose of practical training is to make one an industry ready professional. Besides
that, it allows exposure to various fields where political science students work. Furthermore, it
provides the opportunity to develop commitment to work and application of ones knowledge to
practical situations. Hence, it encourages us to improve ones technical and soft skills, get familiar
with professional work environment and develop ethical values.

Questions

1.1 Why you decide to be in PR/Broadcasting/Journalism/Organizational Communication?

The Chartered institute of Public Relations defines Public Relations as

Public Relations is about reputation - the result of what you do, what you say and what
others say about you. Public Relations is the discipline which looks after reputation, with
the aim of earning understanding and support and influencing opinion and behaviour. It
is the planned and sustained effort to establish and maintain goodwill and mutual
understanding between an organisation and its publics.

While in IIUM, I choose to specialize in Public Relations. There were many reasons why I
decided to study Public Relations, one of them was that I could see myself becoming a Public
Relations practitioner. I wanted to focus more on writing and connecting face-to-face with
people, which is the core essence of Public Relations.
 Its versatility and flexibility in various situations was an opportunity I could not turn down. I
picked PR because it enables me to be imaginative, meet new people, travel and most of all,
write. I generally enjoyed each of these things and I wanted my ideal career would
incorporate a tad bit of everything.

1.2 Your perception about the field

In my opinion, the core of Public Relations is reputation, with the aim of understanding,
influencing opinion and behaviour. It focuses on establishing and maintain mutual
understanding between an organisation and its publics.

Public Relations is the discipline which looks after reputation, with the aim of earning
understanding and support and influencing opinion and behaviour. It focuses on establishing
and maintaining a mutual understanding between an organisations and its target publics.

B. About the Organization

I did my internship at PasarTap. Though the name itself may sound unusual, the work that
goes behind is quite extraordinary.