Current situation and development China auto industry own brand

Abstract: Economic globalization is a characteristic is very important is the brand of globalization,

the global market competition has become more and more performance brand competition. In
the background of globalization of automobile industry, the automobile industry of our country
due to the lack of independent brands, will increasingly become dangerous international auto
giants vassal. Therefore, our own brand car Ding made it become the key of the development of
China's automobile industry is. This article from the concept and importance of the independent
brand of view, analyzes the key factors of restricting our country automobile independent brand
development and current situation,.put forward the method and Countermeasures to cultivate
our own brand car,development direction.
Key words:The independent brand automobileCurrent situation of makingThe direction of
development

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