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FOR IMMEDIATE RELEASE:

Contact:
Kelly Moritz
Marketing and Communications Manager
Indeed Brewing Company
kelly@indeedbrewing.com
(339) 364-0648

Indeed Brewings Mexican Honey Wins Bronze at Prestigious European Beer

Star Awards

MINNEAPOLIS, SEPTEMBER 13, 2017: Indeed Brewing is excited to announce that

its Mexican Honey Imperial Lager has won a bronze medal in the Specialty Honey
Beer category in the 2017 European Beer Star Awards. The European Beer Star
competition was held in Grfelng, Germany, just outside Munich early last month.

Winning in one of the most prestigious beer competitions in the world and sharing
the stage with so many brewers that we look up to is an incredible honor, says
Indeed Co-Founder Tom Whisenand. Mexican Honey is a shining example of our
brewing staff's dedication to quality, consistency, and innovation. I couldn't be more
proud of our incredible team here at Indeed.

The 2017 European Beer Star competition had a record number of 2,151 entries
from 46 countries. The contest was highly competitive, with only 8.5% of total entries
being awarded medals. Launched 14 years ago, the competition has become
incredibly well respected within the international brewing industry. Each beer is
judged in a blind tasting for color, aroma, and avor by a 133-person international
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jury that consists of master brewers, cicerones, and renowned beer connoisseurs.
Sixty categories of beer were judged in this years competition. Last years winners
included many well known European breweries, as well as notable American
breweries such as Oskar Blues, Firestone Walker, Allagash, Deschutes, and Sierra
Nevada.

Mexican Honey Imperial Lager is brewed with Amarillo hops and 450 lbs of Mexican
orange blossom honey per 30 barrel batch. One of Indeeds best selling beers, it has
received multiple awards, including a Silver Medal for Specialty Honey Beer at the
Great American Beer Festival in 2014 and Gold Medal for Best Honey Lager in the
National Honey Boards Honey Beer Competition in 2017.

Indeed Co-Founder Whisenand, as well as Head Brewer Josh Bischoff and Lead
Brewer Dan Stavig, are inGermany today to attend the award ceremony at drinktec,
the worlds leading trade fair for the beverage industry. Whisenand, Bischoff, and
Stavig will tour the trade fair later this week.

Consumers can nd Mexican Honey on store shelves and tap towers throughout
Minnesota, North Dakota, and parts of Wisconsin through September. Grab some
before its gone, as the next wide release of the Imperial Lager wont be until March
of 2018.

About Indeed
At Indeed Brewing Company, were cultivating an artfully eclectic lineup of distinctive
agship beers, well-loved seasonal releases, and adventurous specialty brews from
the heart of Northeast Minneapolis. Were not just brewing beer, were crafting
experiences. We are thirsty creatures, Indeed. There's more to explore at
www.indeedbrewing.com.

European Beer Star Tasting 2017.

Photo Credit: European Beer Star, private-brauereien.de

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