20170915

2017 09 15

2017
2017
2017 8 20 22 15-64 1,481

comScore MMX Multi-Platform

2017 09 15


2017 /
2017

/ 62.9%

2017 58.3%

39.3%
4.1% 34.3%
26.4% 31.8%
69.5% 69.5% 27.5%

/ 24.9%

21.3%

0% 20% 40% 60% 80%

BASEN=1481 BASE 2017 N=1030
: Aug. 2017 Aug. 2017

2017 95.9%
/(62.9%)(58.3%)

2017 09 15


2017
NET 77.7%
64.8% / 91.6%
(LIVE) 45.5%
/ 50.7%
NET 46.9%
44.8%
38.5%
(LIVE) 22.6% 10.0%

40.6% 0% 20% 40% 60% 80% 100%

25.1% BASE 2017 /N=539
11.2% Aug. 2017

BASE 2017 N=601

Aug. 2017

(64.8%) (LIVE)
(45.5%)
///
(50.7%)(44.8%)

2017 09 15


65.5%
/ 55.3%
43.7%

38.7% 40.2%

35.7%
70.1%
15.5%
PTT/BBS 24.2%

APP 22.9%
6.4%
/ 20.0%
29.9% 9.5%

0% 20% 40% 60% 0% 20% 40% 60% 80%

BASEN=1481 BASE/N=573
Aug. 2017 Aug. 2017

70.1%/(55.3%)
(38.7%)
65.5%

2017 09 15


25-34
2017 7

68.6%
37.9 % 31.4%
6-14 1.3%
15-24 24.7%
628.5 25-34 34.3%
35-44 19.5%
45-54
1.81 14.4%
55 5.8%

2017 7 () 628.5
37.9% 25-34
15-24
2017 7
[P] MLB

6 PC 18 Mobile
2017 09 15 comScore Media Metrix Multi-PlatformARO2017 07


PIXNET Sport
PIXNET SportETTODAY
SportYahoo Taiwan SportsMSN Sports
TaiwanFANPIECE.COM
ESPN
Top6
()
CrossDevice PC-Only Mobile-Only

PIXNET Sport 195.0 5.7% 23.4% 70.9%

ETTODAY Sport 181.5 2.1% 13.5% 84.4%

Yahoo Taiwan Sports 110.2 8.8% 85.7% 5.6%

FANPIECE.COM 90.5 1.7% 14.7% 83.6%

MSN Sports - Taiwan 40.0 12.0% 79.4% 8.6%

ESPN 25.8 8.0% 43.1% 48.9%

*FANPIECE.COM
2017 09 15 comScore Media Metrix Multi-PlatformARO2017 07


PIXNET Sport
ETTODAY SportFANPIECE.COM 15-24 25-34
Yahoo Taiwan SportsMSN Sports - Taiwan
55 ESPN 25-34
55

6-14 15-24 25-34 35-44 45-54 55

PIXNET Sport 112 146 116

ETTODAY Sport 167 168

Yahoo Taiwan Sports 127 135 164

1~100
FANPIECE.COM 268 166
101~200
MSN Sports - Taiwan 116 164 194
200+
ESPN 131 343

6 PC 18 Mobile
2017 09 15 comScore Media Metrix Multi-PlatformARO2017 07


Yahoo Taiwan Sports

Top 6
() () ()

41 5 39.5

10.2 3.6 37.2 PIXNET Sport
ETTODAY Sport
9 3.2 17.7
Yahoo Taiwan Sports
7 2.1 5 ESPN

4.5
1.7 4.6


4.2 1.6 2.3

6 PC 18 Mobile
2017 09 15 comScore Media Metrix Multi-PlatformARO2017 07


/(55.3%)(38.7%)
2017/
(64.8%)(LIVE)
/(91.6%)/(50.7%)(44.8%)
comScore MMX Multi-Platform
15-34 (24.7% + 34.3%)

PIXNET SportETTODAY SportFANPIECE.COM
15-24 25-34 Yahoo Taiwan Sports
MSN Sports - Taiwan 45

Yahoo Taiwan SportsESPN

2017 09 15


741 50.0%

(IX Survey) 740 50.0%
15-19 120 8.1%
20-24 138 9.3%
CyberPanel 25-29 137 9.3%
15-64 30-34 150 10.1%
35-39 174 11.8%

40-44 159 10.7%
2017/08/202017/08/22 45-49 156 10.6%
50-54 159 10.7%
N=1,481
55-59 152 10.3%
95%2.55%
201706 60-64 134 9.1%
678 45.8%
389 26.2%
414 28.0%
2017 09 15


Methodology
comScore Unified Digital MeasurementTM(UDM)
6
IAB International Spiders and Bots List

Global Global
Media Metrix Multi-Platform PERSON Measurement MACHINE Measurement

Media Metrix Multi-Platform Media Metrix Panel Census
Video Metrix Mobile Metrix


comScore App
comScore SDK
Unified Digital MeasurementTM (UDM)
* comScore(UDM)
unified (U) (u)

2017 09 15


m marcom@ixresearch.com