Professional Documents
Culture Documents
U
UNNIITT 11
Biology: Experiments and the Common Cold
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Global Reading
Exercise 1, page 6
Answers will vary. Suggested answer:
reading title, first and last parts of each paragraph were mentioned in that section
Exercise 2, page 6
Answers will vary. Suggested answer:
What hypotheses are
Exercise 4, page 7
1. a 3. c 2. d
3. b 2. d 5. f
Exercise 5, page 8
1. A hypotheses are ideas about how things work.
2. Testable means possible to check by seeing or measuring things.
3. Hypotheses that need a supernatural force cannot be tested.
4. Falsifiable means possible to imagine a way to show the hypothesis is false.
5. Personal opinions cannot be falsified.
6. A later test may show that an original hypothesis is wrong, or people may find other explanations for
the result.
Focused Reading
Exercise 1, page 8
Students could underline these sentences:
Two definitions
falsifiable: That is, you must be able to imagine a way to show it false. (paragraph 2)
testable: This means it must be possible to check them by seeing or measuring things. (paragraph 3)
Three examples
For instance, think about the hypothesis that you get more colds in cold weather. (paragraph 2)
personal opinions, such as It is wrong to cheat on exams, (paragraph 2)
For example, we cannot test hypotheses that need a supernatural force. (paragraph 3)
An explanation
This is why personal opinions, such as it is wrong to cheat on exams, are not scientific. (paragraph 2)
Exercise 2, page 8
Type of Supporting Idea Phases Introducing Supporting Ideas
Definitions This means
That is
Example For instance
such as
For example
Exercise 3, page 9
1. key word 3. capital letter 5. key word
2. key word 4. number 6. key word
Exercise 4, page 9
1. Getting cold makes it easier to catch a cold.
2. Fruit and vegetables
3. Linus Pauling
4. 1970
5. The Nobel Prize
6. No, they dont.
Exercise 5, page 10
1. Not rejected
2. Rejected because not falsifiable
3. Rejected because not testable
4. Rejected because not testable
Explanations
1. This statement is falsifiable (the counter-example, where people can think just as clearly whether or not
they have a cold, is possible even if it might sound unlikely) and testable (give the same tasks to
randomly selected people who do and do not have a cold, and compare the results. Or give similar tasks
to the same people when they have a cold and when they do not).
2. This is an opinion, and as stated in the text, opinions are not falsifiable.
3. This statement relates to the supernatural, and as stated in the text, supernatural phenomena cannot
be subject to testing or measuring.
4. This statement is not testable as it is not possible to go back in time (if students say that there might be
documentary evidence, the counter argument is that we cannot be sure that all symptoms were
recorded).
Exercise 6, page 10
1. Answers will vary.
2. Answers will vary.
3. Answers will vary. Suggested answers: newspaper articles about scientific research, research in other
fields, TV shows, films & novels about crimes
Global Listening
Exercise 2, page 11
1, 2, 4, 5
Exercise 3, page 12
1. 1 2. 2 3. 4 4. 5
Exercise 4, page 12
Answers will vary. Suggested answer:
The introduction states the main ideas of the lecture. The body of the lecture gives details about the main
ideas.
Exercise 5, page 12
controlled experiments, placebos, blind experiments, double-blind experiments
Focused Listening
Exercise 1, page 12
1. an example 3. in other words 5. for example
2. For instance 4. Its something that 6. we call it
Exercise 2, page 13
Examples: 1, 2, 5 Definitions: 3, 4, 6
Exercise 3, page 13
Examples: an example; For instance; for example
Definitions: in other words; its something that; we call it
Exercise 4, page 13
1. flower 3. quickly 5. experimental treatment 7. no
2. better 4. same 6. nothing 8. dont know
Exercise 5, page 13
1. c 2. b 3. a 4. d 5. c
Can you make the experiment A: Dont tell people whether they are getting the placebo
blind? or real treatment
If so, how? B: Not possible (at least not in a straightforward way).
If not, why not? People will know whether they are getting more sleep than
they usually do.
Focused Writing
Exercise 1, page 16
The first sentence in each of the paragraphs is the topic sentence.
Exercise 3, page 17
Paragraph 1: Explanation
Paragraph 2: Examples
Paragraph 3: None of the supporting detail in the table used
Paragraph 4: Definitions
Exercise 5, page 18
The announcers
Main idea New research: vitamin C has no effect on catching a cold
Supporting details experiment:
many volunteers: half took extra vitamin C, the other
half didnt
volunteers kept a diary about their colds
approximately same number of colds for each group
conclusion: vitamin C has no effect but if you have a
cold, itll help you get better sooner
keeping warm doesn't work, either
washing hands is best way, because cold virus can live outside
bodies for several hours
U
UNNIITT 22
Marketing: New Ways to Spread the Message
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Exercise 2, page 24
Answers will vary. Suggested answers:
1. timing of ad campaigns; other ways to get messages to companies
2. similar to the main ideas
Global Listening
Exercise 1, page 26
1. b
2. Today, well look at new marketing strategies
First, viral marketing
then stealth marketing
Exercise 2, page 26
1. a
2. viral marketing
3. b
4. stealth marketing
Exercise 3, page 26
1. b
2. viral and stealth marketing
3. b
Exercise 4, page 27
Choice 3
Focused Listening
Exercise 1, pages 2728
Introduction
Ideas in the general statement:
too may ads nowadays
=> people dont notice them
=> companies not getting message across
normal ads (TV, magazine, Internet): very expensive
Main ideas in the scope: New marketing strategiesstealth and viral marketing
Main idea 1: Definition:
viral marketing advertising message spreads person to person
company has interesting message
people tell friends because its interesting
similar to a cold virus
Advertising medium: people
Examples: Google, gmail, invitations
Advantages:
word of mouth: people believe friends more than ads
cheap
Main idea 2: Definition:
stealth marketing a type of viral marketing
difference is: it doesnt look like advertising
Examples:
movie company gave T-shirts + posters to teenagers
teenagers agreed to talk with friends about the companys
movies
Advantages: same as viral
Dangers: people can feel tricked / bad opinion of the company
Conclusion:
many companies excited about viral/stealth marketing
especially companies selling to young people
interesting to see what happens in future
Exercise 2, page 28
Some answers may vary.
1. people want to tell friends; people; people believe friends more than advertising; no high cost of
traditional advertising
2. special
3. why they are working for
4. stealth marketing
Exercise 2, page 29
1. profit 3. spend 5. successful
2. budget 4. objective 6. target audience
Exercise 3, page 29
Answers will vary. Suggested answers:
government, non-profit organizations, law firms, colleges and universities
Global Reading
Exercise 1, page 30
a. Paragraph 3
b. choosing advertising objectives, setting the advertising budget, developing the advertising strategy,
evaluating the advertising programs
c. choosing the advertising objectives (heading: Setting Advertising Objectives), setting the advertising
budget (heading is those words exactly)
d. the four advertising objectives: to inform, to persuade, to compare, to remind
e. yes (the ideas follow the mini-scope in paragraph 4)
Exercise 2, page 31
1. b 2. a
Focused Reading
Exercise 1, pages 3233
1. businesses, not-for-profit organizations, professionals, government agencies
2. comparative; persuasive; reminder; informative
Paragraph: 8 Paragraph: 5
definition purpose
contrast an example
reason
Exercise 4, page 34
1. Answers will vary. Suggested answers:
A car with a completely new kind of engine: Paragraph 5 says that informative advertising is for new
products. Persuasive, comparative, and reminder would be difficult because there would be few if any
products to compare with.
A popular and fashionable brand of clothing (not a new one): Paragraph 8 says that reminder
advertising is useful for products later in life. Persuasive/comparative may work, but students may
point out that clothes arent often advertised by describing their features
A new restaurant in an area popular for eating out: Perhaps persuasive (or comparative) advertising.
Persuasive is stated in Paragraph 6 to be useful where there are many companies with the same kind
of product.
2. Answers will vary.
Focused Speaking
Exercise 1, page 35
Answers will vary. Suggested answers:
Three reasons to buy a product: best price, quality, friends have the same product, university tells you to,
convenient
Exercise 2, page 36
Answers will vary. Suggested answer:
Introduction
Ideas in the general statement: Shopping: very common, everyone does it. How to choose what
to buy?
Main ideas in the scope: 3 reasons: best price, quality, friends have same
Main idea 1: best Details: reasonssome people dont have a lot of money; others may want
to save money for something else
price
Main idea 2: Details: some people like to show off to friends. Others want reliable
products. Sometimes people want to give themselves or others a present
quality
(reward themselves) & quality is best of this
Main idea 3: Details: being similar to friends is important to some people. friends may
have tried a product and found it to be good
influence of friends
Conclusion: So, here we have three reasons. Different people may have different reasons.
U
UNNIITT 33
Astronomy: Collisions from Space
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Exercise 2, page 41
1. The one at the end of the Permian (Students should be able to deduct this from the percentages of
species that died)
2. Dinosaurs survived one mass extinction but not the next.
3. Answers will vary. Suggested answers: The gaps are between 51 million years and 135 million years. It
is 65 million years since the last one. So, it could be now. Or it might be millions of years in the future.
Global Reading
Exercise 1, page 43
Correct order: 2, 1, 6, 3, 5, 7, 4
Exercise 2, page 45
1. No, they are all about possibilities for what killed the dinosaurs (Note: there may be some discussion
about the last paragraph, because that relates to the future and dinosaurs died in the past, but it still
relates to a meteorite collision, which is (possibly) what killed the dinosaurs)
2. Yes, the text is coherent because all ideas are on the same topic.
Focused Reading
Exercise 1, page 45
dinosaurs
Exercise 3, page 46
Correct order: 11, 8, 5, 2, 4, 9, 6, 3, 7, 10, 1
Exercise 4, page 46
1. T; The text says that it was just the size that the Alvarez team estimated
2. F; it wasnt found until 1990. If it had been easy to see, it would have been noticed long before this.
3. F; Paragraph 7 says only that some scientists believe this; the same paragraph also says that the
evidence appears quite strong, with the evidence referring to the entire explanation of how a meteorite
could have killed the dinosaurs.
4. F; Paragraph 8 discusses evidence that not all dinosaur species became extinct at the time of the
mass extinction.
5. T; This is a paraphrase of the second sentence of paragraph 9.
6. F; The statement might be true, but since its based on the information in the text, it is false.The text
does not say there is a need to know this.
Global Listening
Exercise 1, page 48
Marker S or W/S What Does It Mark?
However, W/S topic change
Now that weve talked about , lets S topic change (possibly introduction if used
move on to after a summary of a previous lecture)
Lets look now at the most important S topic change, introduction
step
Today well talk about S introduction
In conclusion, W/S conclusion
Next, well look at S topic change
The next question is W/S topic change
But W/S topic change
Exercise 2, page 49
1. Maybe yes. There are a lot of asteroids in solar system. Evidence: moon covered in craters.
2. Survey space to find asteroids that might be dangerous / find ways to stop them hitting Earth.
3. Change asteroids direction.
Focused Listening
Exercise 1, page 49
Reasons Markers
Earths atmosphere slows asteroids down, so small For one thing
ones burn up before the hit the ground.
Earths surface is constantly moving, causing any Another reason
craters that are formed to change shape and/or
disappear.
Focused Writing
Exercise 1, page 52
2. This 4. this 6. They 8. To conclude
3. this 5. Later 7. They
U
UNNIITT 44
Acting: Imagination
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Exercise 3, page 56
Answers for other ideas will vary. Suggested answers:
imagining the emotions the character might experience; living life like the character for a few weeks;
practicing parts of the film
Global Listening
Exercise 1, page 59
1. P 3. G 5. G 7. X
2. P 4. G 6. G 8. G
Exercise 2, page 59
celebration and partying
Exercise 3, page 59
Answers will vary. Suggested answer:
Imagination is important for acting. The guest speaker told us how he uses imagination. He used
examples from his own acting.
Focused Listening
Exercise 1, page 59
1. Gene Blake now teaches master classes at acting schools around the world.
2. Imagination is any process in which we think about anything that we are not currently experiencing.
3. Imagination can be based on personal experience or research.
Exercise 2, page 60
The first idea is a minor point. It is not the main point because it does not help you understand the main
point. It does not add useful information to the main point, and it is not signaled as being important or as
one of the main points of the talk.
Group B
1. different 5. childhood
2. research the character 6. London
3. any part of his body 7. New York
4. disabled
Exercise 4, page 61
Group A Group B
1. MJ 1. MJ
2. MJ 2. MJ
3. MN 3. MN
4. MJ 4. MN
5. MN 5. MJ
6. MN 6. MN
7. MJ 7. MN
Global Reading
Exercise 1, page 62
Students should underline these sentences:
Paragraph 1: In this section, we will see where imagination came from and, most importantly, we will look
at how and why we can use imagination to help our acting. We will see that effective use of imagination
will help us keep the attention of the audience and make our performances authentic and believable.
Paragraph 9: So, now we can see where imagination comes from, how it helps our acting and why we
have to work hard to let it work well.
Exercise 3, page 64
No, the summary included all the main ideas.
Focused Reading
Exercise 1, page 64
1. Paragraph 5
2. Paragraph 2
3. Not stated. Although the first paragraph says that imagination is at the center of creativity and the
most powerful of the actors tools, it does not state that an actor has to use creativity.
4. Not stated. The first paragraph may suggest this, but it is not stated.
Exercise 2, page 65
Supporting Details for Main Idea 1:
Humans could experience things not related to present
Helped humans be careful about dark caves, because there might be bears in them
Supporting Details for Main Idea 2:
Each play is like a dark cave; actors need to consider possibilities about how their character may behave.
This makes their performance more realistic.
Supporting Details for Main Idea 3:
Truthful/authentic performance is more believable
Supporting Details for Main Idea 4:
Thinking through the characters life experiences helps make an authentic performance
Supporting Details for Main Idea 5:
Magic if: ask ourselves what if about every aspect of the characters situation / explore different
possibilities work out what is authentic
E.g. role = knife murderer. Why would someone be a killer? By imagining various scenarios, we can
understand the character better
Supporting Details for Main Idea 6:
Script only covers a couple of hours of performance: not enough to tell us much about the character. We
have to use imagination to cover the difference between this and the lifetime of experiences that would
shape a real character.
Using Actors need to imagine their Imagining childhood events that may have
Imagination characters behavior. affected the adult character
Exercise 4, page 68
Answers will vary. Suggested answers:
Elizabeth I: having been declared illegitimate in childhood and then tried for treason at 21, made her
cautious about people who surrounded her; it also made her sensitive to peoples suffering and fears; she
needed to trust her instincts
Maximus: having served in the army made him strong, both physically and mentally; it made him a good
gladiator; having become a slave made his sensitive to peoples suffering
Commodus: perhaps lived a life of luxury; could do anything he wanted; therefore, easily angry when
things were not to his liking; never in danger, so never felt frightened; therefore, could not understand
other peoples fear; therefore cruel
Focused Speaking
Exercise 2, page 69
Answers will vary. Suggested answer:
U
UNNIITT 55
Psychology: Emotions
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Exercise 3, page 75
fear sadness
surprise happiness anger
disgust contempt
Exercise 2, page 76
Answers will vary. Suggested answer:
When people feel frightened, they become more alert and their senses become more sensitive. They get
ready to run away or fight.
Exercise 4, page 76
Source 1: Studying emotions is important because emotions have a big effect on our behavior.
Source 2: When people are frightened, their body becomes more alert and their senses become more
sensitive. They become more ready for fight or flight.
New text: Studying emotions is important because emotions have a big effect on our behavior. For
example, when people are frightened, their body becomes more alert and their senses become more
sensitive. They become more ready for fight or flight.
Global Reading
Exercise 1, page 78
General idea about emotions
Question 1 to be Question 2 to be
answered in the body of answered in the body of
the text the text
The ideas in the body answer the questions asked at the end of the introduction. Students should
remember from units 1 to 3 that this is called the scope.
Exercise 2, page 78
1. physical responses and responses in the mind
2. physiological response, interpretation in the mind, feelings, and effect on behavior
3. for survival
Exercise 2, page 81
Idea Examples from Reading Examples from:
Physiological response blood drains from the stomach Figure 5.1
blood vessels in the face Sweating increases
become narrowerface Heart beats faster and stronger
becomes whiter Brain becomes more alert
Lungs get ready to take in more air
Breathing becomes faster
Skin becomes whiter because the
blood vessels become narrower
Sight becomes more sensitive
Hearing becomes more sensitive
Interpretation in the both conscious and
mind unconscious
the more you think about the
source of fear, the more
frightened you become
Feelings coming from when you see an angry dog, your Answers will vary. Suggested answers:
memory brain may bring back a memory of When I was a child, I was very sick after
how you felt during past eating tomatoes. Now I still feel strange
experiences with aggressive dogs about eating tomatoes.
Emotions having an fearfight or flight response Answers will vary. Suggested answers: I
effect on behavior (become aggressive or run saw someone win a quiz show on TV last
away) night. She won $1 million. She was
facial expressions crying and waving her arms about.
sounds such as crying or
shouting
gestures, such as waving arms
Exercise 3, page 81
1. agree
Evidence: first sentence of Paragraph 9 states, Whether they occur in humans, cows, cats or humans,
emotions are useful for survival
2. agree
Same reason as in 1, and fear helped people thousands of years ago to respond to dangerous
situations (also Paragraph 9)
3. disagree
Evidence: emotions are not completely fixed by our biology. They also involve learning, including
learning from experience (Paragraph 10)
Global Listening
Exercise 1, page 83
1. body movements and postures, facial expressions, gestures
2. facial expressionssome are instinctive (Ekmans experiment); display rules are learned; gestures are
learned, not instinctive
3. Body movement is quite important for communicating emotions; body language communicates more
clearly than facial expressions (Meerens research)
4. some facial expressions (Ekmans experiment)
Exercise 2, page 84
Answers will vary. Suggested answer:
Before hearing the lecture, we discussed two ways to communicate emotions. These were facial
expressions and sounds, such as screaming or laughing. But during the lecture we heard about two
more: body language and postures. Then, we had a looked at which forms of communication were most
likely instinctive and which ere probably learned. We guessed that gestures were learned, because
people from different cultures use different gestures. We also guessed that facial expressions were
instinctive because people often understand smiles and frowns, even from people from different
countries. But, we found that only some facial expressions are instinctive. Others vary from cultures to
culture, so are probably learned. Also, we thought that facial expressions were the clearest way to
express emotions. However, the lecture taught us that people understand emotions through body
language than through facial expression. The lecturer agreed with us on the last point, thoughthat
people can understand facial expressions of people from other countries.
Focused Listening
Exercise 1, pages 8485
1. b 4. b 7. b
2. a 5. a 8. a
3. a 6. b 9. b
Exercise 3, page 86
Answers will vary, but the general idea will be that emotions come both from instinct and from learning.
1 Preview
Exercise 2, page 94
1. F 3. F 5. F
2. O 4. O
Global Listening
Exercise 1, page 95
1. Life is more convenient now than in the past.
2. People can buy more now than in the past.
3. People are safer now than in the past.
4. Modern people would find it difficult to live as people did in 1900.
5. A Golden Age did not exist in the past.
6. Now is the best time in the last 100 years.
Exercise 2, page 96
1. Not all the time. He says so right at the end.
2. Probably, the times he feels less fortunately. In fact, the reading picks up this theme.
Exercise 5, page 99
Not at all certain: 4, 6
Somewhat certain: 3
Certain: 1, 2, 5
Global Reading
Exercise 1, page 100
Correct order: 2, 4, 5, 3, 1
Focused Reading
Exercise 1, page 102
Social Trends How Big Was the Change?
divorce double / twice as many / two times as many
suicide triple / three times as many
violent crime four times as many / up four times
depression up to ten times as many
number of people in prison five times as many
Focused Speaking
Exercise 1, page 108
Student 1: another opinion
Student 2: facts, such as research results; explanation or reason
Student 3: another opinion; facts that cant be checked easily
Student 2: another opinion; explanation or reason
Students 1: facts, such as research results; explanation or reason
1 Preview
Global Listening
Exercise 2, page 115
Answers will vary. Suggested answers:
Student A
important African writer
from Igbo (in south east Nigeria)
Student B
big changes over the last 100 years or so
was a colony
Christianity replaced the local religion in some areas
very mixed culture now
Lagos: very large city
has over 250 cultural groups
Student C
one of the first African novels to be published in the west
Nnaemeka finds his father has chosen a wife for him
Nene is Nnaemekas girlfriend
Focused Listening
Exercise 1, page 115
Explanations will vary. Suggested answers:
2. D (disagree). The professor says his writing shows some of the big changes that his people have
experienced over the last hundreds or so there are some fascinating connections between the old
traditions and new beliefs.
3. N (no evidence). While the professor discusses arranged marriages, she offers no opinion about them.
As far as we can tell, the professor has a neutral attitude to them.
4. A (agree). The professor says that arranged marriages are not a central part of Christianity nowadays,
at least in most countries.
5. D (disagree). The professor says Many people born in Lagos, like Nene, do not know much about the
cultural traditions of the countryside.
Global Reading
Exercise 2, page 119
Correct order: 4, 7, 3, 1, 9, 8, 2, 5, 6
Focused Reading
Exercise 1, page 119
Answers will vary. Suggested answers:
1. Because she wasnt from a tribe that tradition said he could marry from / because his father had
already chosen someone for him to marry
2. Perhaps he didnt want to upset her. Perhaps he was frightened of her reaction.
3. The text says he did not believe his ears.
4. She was a teacher (he believed that women should not teach). She was from a different part of the
country.
5. Yes. He refused to accept his sons decision to marry Nene; he even refused ever to meet Nene.
6. Yes. The text says, the young mans heart was hardened, and his father gave him up as lost.
To show that the issues that H That could be a feeling that people get from the story.
people in Nigeria have to deal
Focused Writing
Exercise 1, pages 122123
1. Okeke is Nnaemekas father.
2. Some neighbors said it was the beginning of the end when a son refuses to follow his fathers wishes.
Some said Nnaemeka had an illness of the mind, and they suggested he should visit a traditional healer.
3. He didnt want to do that because that would be against his religious beliefs.
4. He cut it in half and sent the half showing Nene back to Nnaemeka. This way he wanted to show that
he did not accept his marriage to Nene.
5. At first he wouldnt agree, then he began to want to visit his grandchildren.
1 Preview
Global Reading
Exercise 2, page 133
1. taking water from rivers for farms
2. the amount of water flowing into the sea
3. the fishing industry
4. responsibility for the area
5. the water for their farms
6. breaking up into smaller lakes
Focused Reading
Exercise 1, page 134
1. efficient 3. shrink 5. irrigation 7. volume
2. evaporated 4. crops 6. salinity 8. climate
Global Listening
Exercise 1, page 136
Correct order: 1, 5, 4, 2, 3
Not a main idea: springs, streams, and rivers
more
sediment and
pollution
worse floods
bottom of
river rises
Focused Speaking
Exercise 1, page 141
a to persuade people that the problem exists
Explanations will vary. Suggested answer:
If it was just to give information or to show how much the speaker knows, there would be no need for the
strong intonation in the podcast. Scaring people could be a secondary purpose, but the part at the end
climate change is realsuggests the first point as being the most important.