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    Nail It: Stories for Creatives on Negotiating with Confidence
    Nail It: Stories for Creatives on Negotiating with Confidence
    Nail It: Stories for Creatives on Negotiating with Confidence
    Ebook128 pages56 minutes

    Nail It: Stories for Creatives on Negotiating with Confidence

    By Ted Leonhardt

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    About this ebook

    This is the first book to lead emerging designers to the salaries they deserve, and author Ted Leonhardt is the first person to dedicate his career to addressing the challenges creative people face.

    "Nail It" is a pocket guide that uses real-world stories to demystify the negotiation process. Does negotiating intimidate you? Have you left a meeting with the vague feeling that you caved in too soon? Ted Leonhardt posits that feeling gun-shy and giving in too soon are common in the creative community, and that such costly missteps can be avoided. "Nail It" was inspired by conversations the author had with the 2013 BFA design graduates of the University of Washington, which in turn led to conversations with his friends, clients, and colleagues on their experiences entering the business. Undeniable patterns came to light, ones creative people encounter and struggle with time and again.

    Using his own appealing illustrations and a light touch, the author identifies principles and strategies to help designers of every stripe earn more money. In "Nail It" you'll learn how to:

    • Beat back feelings of intimidation when negotiating
    • Jumpstart a stalled interview
    • Maintain your integrity at every stage of a job search
    • Always behave like an expert
    • Attract the interviews you want
    • Never leave money on the table that should be yours!
    LanguageEnglish
    PublisherTed Leonhardt
    Release dateDec 14, 2022
    ISBN9798215345535
    Nail It: Stories for Creatives on Negotiating with Confidence

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      Book preview

      Nail It - Ted Leonhardt

      Nail It

      Stories for Creatives on

      Negotiating with Confidence

      Ted Leonhardt

      Seattle, USA

      Acknowledgments

      Thanks to the following for their help, advice and thoughtful comments along the way:

      And thank you to all my clients and friends in the creative world who contributed their stories, thoughts and experiences to this book.

      These are true stories, with some

      names and facts changed to protect

      the privacy of those involved.

      ted@tedleonhardt.com

      About the Author

      Seattle native Ted Leonhardt graduated from Burnley School of Professional Art and began his career as a designer. In 1986, he established the brand design agency The Leonhardt Group (now FITCH). Originating with a staff of ten, The Leonhardt Group grew to fifty employees and $10 million in annual fee sales by the time it was sold in 1999. Next, Ted served as Chief Creative Officer for FITCH Worldwide out of London and held responsibility for 570 employees around the globe. He then served as president of Anthem Worldwide, a brand packaging design group.

      Ted has lectured and written on the subjects of design and business for the University of Washington, the School of Visual Concepts, MakerHaus, the American Institute of Graphic Artists, the Association of Professional Design Firms, the Public Relations Society of America, and the National Investor Relations Institute. His writing has been published in Marketing, Communication Arts, and HOW Magazine.

      Ted is convinced that designers will play a definitive role in shaping the future. As an international consultant, he helps creative firms be better at what they do. He assists with financial dilemmas and people issues of all kinds, including partner disputes, acquisitions, team building, and his specialty, difficult negotiations.

      Ted believes creative people have the power to improve the world, and that often they do not get paid what they deserve. His mission is to change that.

      Introduction

      Recently I was teaching a class on preparing for professional practice in the University of Washington Division of Design. I invited Ted Leonhardt to speak to the students on the subject of negotiation. The 90-minute class was a resounding hit with the students.

      I never knew that it was acceptable for a designer to ask for a certain salary without the employer saying something first.

      It’s hard to think of anyone more qualified than Ted Leonhardt to provide this advice. Ted brings to bear a lifetime of experience, from negotiating with employees, clients, and vendors to negotiating the successful sale of his company, and on to his current role counseling creative businesses.

      I’ve always worried about being too demanding when negotiating salaries.

      I’ve known Ted since we were both fledgling design entrepreneurs. Ted’s firm was widely respected for its excellent design work, but it also became clear that Ted brought a rare level of attention and focus to the business side of design. While so many designers have been driven by passion at the expense of business strategy, Ted has consistently demonstrated and spoken up for managing for business success.

      I think now I will be confident in negotiating a salary and making sure I portray myself as being worth every penny I can negotiate for.

      These lively stories of negotiation dos and don’ts provide more than a means to a better paycheck. They illustrate a state of confidence that empowers graduating designers and professionals to step into the world as full participants: Speak up, you are valuable, what you think matters.

      Incredibly inspiring and useful. Ted taught us how to walk in knowing your self-worth as a designer and as a valuable employee. To never work against the person negotiating with you, but instead to sit, metaphorically, on the same side of the table and work with them toward a common goal: your getting employed by them.

      I was very pleased when Ted told me he was preparing this book. Now his pragmatic view of how to tackle these obstacles and grow from the process will be widely available. Enjoy!

      Anne Traver

      Seattle, USA

      Anne Traver is a design educator and an independent designer/brand consultant. Named a 2007 Fellow by AIGA Seattle, Ms. Traver was formerly co-owner of Methodologie, a brand design firm founded in 1988.

      The Stories

      What was your first memorable accomplishment?

      Stories that Teach

      Wherever you are in your career, and no matter what kind of designer you are: If you want to freelance, work in-house, start your own boutique firm, contract internationally—or somewhere in between—you will benefit from this short compilation of stories you’re about to read. I write to give you insights into how to handle difficult situations that can be a struggle the first few times you

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