STUDENT DECLARATION

I hereby declare that this Minor Project Report titled MARKETING STRATEGY OF IDEA
submitted by me to Fairfield Institute Of Management And Technology, Kapashera is a
bonafide work undertaken during the IIIrd B Semester by me and has not been submitted to any
other University or Institution for the award of any degree diploma / certificate or published any
time before.

Date: 17/10 / 2016

Name:Manmeet Kaur
Enroll. No.:41390101715

Course: BBA (III-B)

(Signature of the Student)

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 CERTIFICATE FROM GUIDE

This is to certify that as per best of my belief the project entitled Maketing Strategy of Idea
is the bonafide research work carried out by Manmeet Kaur student of BBA, FIMT (Fairfield
Institute Of Management And Technology), Kapashera, New Delhi, in partial fulfillment of
the requirements for the Minor Project Report of the Degree of Bachelor of Business
Administration. She has worked under my guidance.

(Signature of Guide)

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 ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to Fairfield Institute Of Management And
Technology, GGSIP University, New Delhi for imparting us very valuable professional
training in BBA.

I pay my gratitude and sincere regards to Ms. Sakshi Sehrawat my project Guide for giving me
the cream of his knowledge. I am thankful to him/her as he/she has been a constant source of
advice, motivation and inspiration. I am also thankful to him/her for giving his suggestions and
encouragement throughout the project work.

I take the opportunity to express my gratitude and thanks to our computer Lab staff and library
staff for providing me opportunity to utilize their resources for the completion of the project.

I am also thankful to my family and friends for constantly motivating me to complete the project
and providing me an environment, which enhanced my knowledge.

Date: 17 /10 / 2016

Name:Manmeet kaur
Enroll. No.: 41390101715

Course: BBA (III-B)

(Signature of the Student)

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 EXECUTIVE SUMMARY

I have completed this project titled MARKETING STRATEGY OF IDEA after an in-
depth analysis of telecommunication industry. In this project, I have studied the major problem
of network .I did a primary data collection through Questionnaires covering the sample of 105
respondents. In that I collected their views about how they feel by using the network, their
likings and disliking.

This presents the summary of the study and survey done in relation to the Marketing
Strategy in IDEA India Private Limited. The conclusion is drawn from the study and survey of
the company regarding the Marketing Strategy process carried out there. I analyze through
questionnaire filled by respondent. Like 75% of the customer enjoys lifetime plan, whereas 10%
of them are enjoying general plan.

In this report, I have studied the series of network problem in India its services vision
and mission statements how it works. I did primary data collection through questionnaires
covering the sample of 105 respondents.

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