I can’t get no satisfaction,

I can’t get no satisfaction.

Cause I try and I try and I try and I try..
I can’t get no, I can’t get no…
Mick Jagger, Rolling stones
Love is not enough to satisfy a customer.
Global economy shakes old market rules.
Last year’s brand theories are obsolete. Today, consumers are so demanding and
extremely suspicious while brands are transparent and so vulnerable. Winning
brands always give true value by all means necessary. Your brand pulse must be
checked constantly, as branding is a live process. Be good, or be gone.

Trust Reliability Delight

When brands suffer from mismatches, confusing interactions, no employee
pride, and a boring story, customers lose faith and your competitive edge gets
damaged. Simply, brand value and revenues are dropping.

Bottom line: you lose money

Unique value-benefits with energizing customer engagements will turn every

brand action into a positive incremental change. Customers will re-believe in
your brand, stay longer, spend more, and ultimately bring friends.

Bottom line: you make money

 Brand Strategy Business Strategy Brand Value

Full commercial impact is a result of a total

match between brand & business strategy
Now, observe your business closely and keep this question in mind:

Which brand parts are weak or missing?

Managers worldwide face different needs

New market entry Customer interactions

New ways to increase revenue Fixing wrong consumer perceptions
Brand fits only one category Innovative customer engagements
Over-extended brand loses edge No brand standards & systems
P.O.S need a current look & feel Irrelevant brand becomes “un-cool”

Global brand strategy Organizational culture

Globalising dictates a brand plan Brand no longer boosts pride & moral
Competitor holds better position Stakeholder relations must get better
M&A calls for one brand voice Reps needs better marketing tools
Exploit brand value for investors Social causes creates positive media
Stepping into the picture
We are a new breed of a brand innovation
company.

The old way in brand agencies wasn’t

sufficient enough. It was too narrow-minded
and full of science fiction. Too many times
it ended with just cosmetics, but no real
business impact. Modern branding is all
about turning tales into details.
What you need now are change agents.

BRAND AID
Brand Aid is the go-to strategy firm for
brands that aspire to break out globally
Inventive minds are imperative to have next to you when aiming for new markets.
Our multi-angled global experience offers unmatched capabilities. We are built for
exploiting brands potential, and help you create new & sustainable revenue streams.
We are your Pit Stop crew.
Our single aim is to exploit brand potential. We excel in fusing, re-thinking, and
re-energizing brands to match today’s tough market pace. We help our clients
win races by assuring the right brand parts perform at best both inside & out.

BRAND AID
A 360 degrees brand view is an integral part
in our strategic approach. Just as it is for you.
We focus on the
right cure for the
right pain.
You can’t fix brand problems by
diverting attention away from the
business issues & agenda, by
covering it with a new name or just
a new set of values. Problems are
born in weak brand touch-points at
each stage of the customer journey.

BRAND AID
We prepare
ambitious brands to
win the hurdle race.
We are creative problem solvers.
Our value lies in spotting, prioritizing,
and ensuring there are no flaws in your
brand-customer interactions by making
sure all show top results, anywhere in the
world you choose to compete.
‘A’ level experts for any brand challenge.
Brand Aid is affiliated with an exclusive network of carefully picked top pros
worldwide, in various specialty fields: design, cultural research, architecture,
promotion, production, new media, web, analysts, organizational experts.

BRAND AID
We have a flexible mode can be adjusted to brands in different consumer
categories: Media and Entertainment, Luxury, Leisure, Lifestyle, Well-being,
Retail, hi-tech, financial, politics, NGO’s, cities.

Our cross-categories know-how is a great

advantage in finding the right solutions
BRAND AID
Our strategic services
One: checking brand status
Cross brand checks to find brand flaws. Auditing your brand claim, customer
interactions, brand environment, online/offline behaviour, internal brand culture.

Two: global readiness

New market strategies. brand strategy & action plans for global expansion,
marketing tools, market culture matching, brand extension.

Three: focusing your brand

Value proposition & positioning development. Inventing/focusing the brand’s
unique competitive edge to maintain the right brand course.
More strategy services
Four: re-energizing your brand
brand-customer mismatches, experience design, customer interfaces 360º, idea,
story, P.O.S, marketing actions, cross-media, identity.

Five: internal brand strategy

Internal branding. strategies & engagements to gain employee pride and brand
belief, better communication, goals alignment & brand buy-in.

Six: brand decisions

Advising on brand & marketing issues: M&A’s, re-shuffles, innovative business
ideas, brand extension, process supervision, strategy & creative debates.
We are a different kind of brand species.
We are not artists. We are business creativity experts. You’re about to meet
progressive strategists, awarded pros, with result-driven focus. We are swift,
unbiased, and cut to the chase. Oh well, also charming and humble..

There are no hierarchies at Brand Aid. You’ll always have a direct way to us,
enjoying hands-on from the top heads.
Some of our clients worldwide:
We have won the confidence and appreciation of these brand leaders.
Call us to know how we can make you better.

BRAND AID
Dana Ben-
Ben-David, Co-founder
An internationally awarded creative director and a branding pro.
Dana holds 17 years of vast experience in new media, TV branding, motion graphics, and animation.
Dana was the Chief creative director in four major winning political campaigns for 3 prime ministers. A
creative and content consultant for start ups, interactive companies, branding firms, post production
firms, TV networks and animation studios.
Founder of “The Wellnutz”, an innovative cross platform start up creating a brand for kids
focusing on well-being and social responsibility.
Dana was the Head of Creative at JCS, Israel's biggest media company owned by Ron Lauder.
Leading a team of 30 designers and animators. Responsible for the commercials dept and for
international channel branding dept, working with local, Chinese, and European networks.
Dana is a sought after lecturer in the fields of creative, design, branding, and cross platform media.
Dana holds a B. Des degree from Bezalel, academy of art and design, Jerusalem, and a graduate of
the entrepreneurship course at MIT.

BRAND AID
Itai Talmi, Co-founder
C
An International brand strategy expert.
Itai offers more than 20 years of vast experience in brand strategy consulting and managerial
positions for global and local brands. Itai works in many consumer categories such as leisure,
well-being, media, entertainment, telecommunications, high-end brands, services, financial, cities,
countries. Itai is helping organizations in creating and maintaining sustainable competitive brands,
by matching corporate goals to brand strategy, forming and executing detailed brand plans.
Prior to that, Itai was a senior consultant at Dave, a London-based award winning global brand
consultancy famous brands worldwide as clients. Itai was also a senior consultant and a team
partner at Wolff Olins, one of the most famous branding agencies worldwide.
Itai had a 30 min TV show about his brand views, and is a sought after lecturer in many forums.
At the World Economic Forum itai led a team with the Peres center for peace in a special brand
communication project initiated by Maurice Levi, the head of the Publicis group.
Itai is an advisory board member at World Brand Congress 2009 and 2010, at Mumbai India.

BRAND AID
Change agents:
Dana Ben David:
dana@brandaidcompany.com
+972 545336377
Itai Talmi:
itai@brandaidcompany.com
+972 547421821