Professional Documents
Culture Documents
Component in brief
Learners will develop their understanding of how media products create meaning for their
audiences by examining existing products and exploring media production techniques.
Introduction
As media technology continues to evolve and media techniques become more sophisticated, media
products have become more advanced, from 3D films, interactive advertisements, e-magazines,
and mobile apps to responsive web design. However, the power of media products in being able to
enthral, intrigue and affect audiences hasnt changed.
In this component you will develop your understanding of how media products are created for
specific audiences and purposes. You will explore the relationship between genre, narrative and
representation within media products and develop your understanding of how they are interpreted
by audiences. You will extend your knowledge and understanding by deconstructing existing
products in one of the three sectors: audio/moving image, publishing and interactive media,
learning how media production techniques are used to create different effects to communicate
meaning to audiences.
This component will give you an understanding of media practitioners work, techniques and
technology, which are used to contribute to the creation of media products. You will develop
transferable skills, such as analysis and communication, which will support your progression to
Level 2 or 3 vocational or academic qualifications and employment.
Learning aims
Pearson BTEC Level 1/Level 2 Tech Award in Creative Media Production Specification
7
Draft 1 February 2017 Pearson Education Limited 2017
COMPONENT 1: EXPLORING MEDIA PRODUCTS
Teaching content
Audience:
o gender
o age
o ethnicity
o socio-economic groupings
o lifestyle profiles
o primary target audience
o secondary audience (wider context of potential viewers/consumers/users)
Purpose:
o information, entertainment, escapism
o profit, community benefit, raising awareness
o critical acclaim, inspiration, innovation, experimentation
Narrative:
o Storytelling: story telling devices in film, inverted pyramid in a newspaper article,
visual representations to reinforce the text on an app
o narrative structures: linear, non-linear, circular, interactive, open/closed,
single/multi-strand
o Point of View (POV): third person narrator in a radio documentary, editorial in a
newspaper, first person shooter computer game
Pearson BTEC Level 1/Level 2 Tech Award in Creative Media Production Specification
8
Draft 1 February 2017 Pearson Education Limited 2017
COMPONENT 1: EXPLORING MEDIA PRODUCTS
Audience interpretation:
o passive audiences: accepting the message without questioning
o preferred readings: identifying the message the media producer wants the audience
to receive
o active audiences: negotiating and questioning the message, using interactive
features such as red button and online voting, consumer-generated content
Pearson BTEC Level 1/Level 2 Tech Award in Creative Media Production Specification
9
Draft 1 February 2017 Pearson Education Limited 2017
COMPONENT 1: EXPLORING MEDIA PRODUCTS
Successful delivery of this component will allow learners to develop their knowledge and
understanding of the way media products are created, and the codes, conventions and techniques
used to make them, to communicate meaning and engage audiences for a given purpose. Learners
will investigate production across audio/moving image, publishing and interactive media products.
You may choose to deliver this component alongside component number 2. Assignments can focus
on each learning aim or you can combine them within or across components.
The recommended structure for setting assignments is one for each learning aim, however you may
combine learning aims within or across components. Suggested examples of how assignments may
be set are outlined here. You should also refer to the authorised assignment briefs on our website.
See specification Section 5 for more information.
Description
Learners will analyse examples of media products across the three different sectors:
audio/moving image, publishing and interactive, to develop their understanding of how these are
created to engage audiences for a specific purpose.
Learners will examine examples of different products in order to develop their understanding of
the audience and purpose. Using examples of media products from the three sectors, learners
will define their primary and secondary audiences and consider the inter-relationship between
product, purpose and audience.
Example tasks
Select examples of past and present media products from each of the three sectors:
audio/moving image, publishing and interactive and analyse:
o the target audience for each product
o the purpose of each product
o the relationship between product, audience and purpose
Evidence
Evidence must fully meet the requirements of the assessment criteria and could include:
A blog, PowerPoint presentation (including speaker notes) or a written report.
Pearson BTEC Level 1/Level 2 Tech Award in Creative Media Production Specification
10
Draft 1 February 2017 Pearson Education Limited 2017