Professional Documents
Culture Documents
DEGREES OF FREEDOM
SESSION 2013-2014
The science of statistics is the chief instrumentality through which the progress of
civilization is now measured, and by which its development hereafter will be largely
controlled." - S. N. D. North
COVER STRORY: SOCIAL MEDIA INSIGHTS
COVER
STRORY: SOCIAL MEDIA INSIGHTS
Did you know that your grandmother was more likely to
be tweeting about the cookies that just came out of the
oven than you tweeting about the new season of 'How I
Met Your Mother'? Yes, you read that right. The
quinquagenarians(>50) of the world have been catching
up with social media trends at a surprising pace.
The fast-changing trends in social media have
transformed how people interact with each other,
foremost allowing people to widen their social spheres.
Twitter is an exchange platform where people share,
receive and express views on trending issues from
around the world, allowing them to connect with like-
minded individuals. Of course even people that we
know are brought closer to us via social media.
Through social media, a business establishment can
quickly and easily connect with potential customers and
gauge their response. Allowing the sharing of
announcements on the release of new products to giving
special discounts, and even providing free samples are
only some of the techniques adopted by these companies.
Customers also use social media to give their feedback to
the company, as well as share their opinions on products
and services with fellow followers.
From a small corner store to a large corporation, the right
kind of publicity through social media can pave the way
for a booming business!
BATCH OF 2014