2018 WHERE NEW YORK CITY GUIDE | The Complete Guide To Go.

Where Here and Now. Published since 1936,

and now debuting a fresh new look, Where
New York City Guide is distributed at leading
hotels, available in-room, at the concierge and
front desk, and at visitor venues throughout
the city. Available in 45 cities worldwide.

Where is a monthly guidebook-style magazine that readers take with them when they explore each individual citys top
restaurants, shops, shows, attractions, exhibits and tours. Featuring upbeat covers, useful articles, comprehensive listings,
extensive maps and timely sidebars, this must-have visitor guidetargeting travelers and hotel conciergesis available at
leading hotels and visitor venues around the world. Where reaches an audience of more than 80 million every year.

From magazines and books to maps and a renewed commitment to compelling and comprehensive digital content,
Where gives travelers everything they need from a local perspective and from an insiders point of view. Each year,
246 million travelers trust Where for up-to-date information on where to go and what to see.

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Demographic Profile 2018 WHERE NEW YORK CITY GUIDE

READER DEMOGRAPHICS READER ENGAGEMENT

Gender 66% of readers pick up their issue of Where in the hotel.
Male 35%
65% are repeat readers of Where.
Female 64%
Average Age 47 Readers spend an average of 41 minutes, in total, reading Where.
Visitors refer to the magazine 4 times during their trip.
Marital Status
Married 42% R
 eaders share the information with others: each issue has 4.5 readers
Unmarried* 58% per copy.
*single, partnered, separated, widowed, divorced
Where is the primary source of visitor information for 100% of readers.
Affluence Age 86% of readers have taken an action as a result of reading Where
Average Household Income: $ 97,100 < 45
Average Household Income: $127,100 > 45
Source: 2015 Where Magazine Reader Profile Study, GfK, MRI

Education and Employment

Graduated College+ 67%
Post-Graduate Study/Degree 30%
Professional/Managerial Employment 70%

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Distribution 2018 WHERE NEW YORK CITY GUIDE
Reaching more than 7.6 million readers annually and distributed in 420-plus hotels. Average monthly circulation of 141,000.
Baccarat Hotel and Residences
Belvedere Hotel
Benjamin, The
Bentley, The
Best Western Bowery
Best Western President Hotel
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Blakely New York Hotel*
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Broadway Hotel
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Times Square
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Carlton Hotel*
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HOTELS/CLUBS Chambers Hotel
1 Hotel Central Park Chatwal, The
6 Columbus A Sixty Hotel Chelsea Savoy Hotel*
11 Howard Hotel CitizenM
50 NYC* City Club Hotel Clarion Hotel
70 Park Ave. Hotel Park Ave.
City Rooms NYC
414 Hotel
Club Quarters Downtown
Ace Hotel
Club Quarters Grand Central
AKA Wall Street
Club Quarters Midtown
Alexander Hotel*
Club Quarters World Trade Center
Algonquin, The*
Colonial House
Aloft Downtown - Financial District*
Colony Club*
Ameritania Hotel*
Comfort Inn W. 25th St.
Amsterdam Court Hotel
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Andaz 5th Ave.
Comfort Inn W. 36th St.
Andaz Wall Street
Comfort Inn W. 46th St.
Anthem, The
Comfort Inn W. 71st St.
Archer New York Hotel
Comfort Inn W. 39th St.*
Avalon, The*
*Indicates magazine is in-room at this hotel
Concorde Hotel Fairfield Inn & Suites Manhattan
Conrad Hotel Financial District*
Cornell Club, The* Fairfield Inn by Marriott
Cosmopolitan Club, The Times Square
Cosmopolitan Hotel* Tribeca Fitzpatrick Grand Central Hotel
Court, The Fitzpatrick Manhattan Hotel
Courtyard by Marriott Manhattan/ Flat Iron Hotel
Fifth Ave. Four Points by Sheraton Financial
Courtyard by Marriott Manhattan/ District*
Midtown East* Four Points by Sheraton Manhattan
Courtyard by Marriott Manhattan/ Chelsea*
Soho* Four Points by Sheraton Manhattan
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Upper East Side Four Points by Sheraton SoHo
Courtyard by Marriott Times Square Four Seasons Hotel New York
West* Franklin Hotel, The
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Square South* Gansevoort Park Avenue NYC
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Crowne Plaza Times Square Gem Chelsea, The
Manhattan Gem Hotel Midtown West, The
Da Vinci Hotel Gild Hall
Days Inn Gotham Hotel
Distrikt, The* Gramercy Park Hotel
DoubleTree Chelsea Grand Hyatt New York
DoubleTree Financial District Greenwich Hotel, The
DoubleTree Guest Suites Gregory Hotel New York, The
DoubleTree Metropolitan Hotel Hampton Inn - Pearl St.
New York* Hampton Inn Manhattan SoHo*
Dream Downtown Hampton Inn Manhattan
Dream* Times Square North
Duane Street Hotel Hampton Inn W. 24th St.
Dumont NYC Hampton Inn W. 31st St.
Dylan Hotel* Hampton Inn W. 35th St.*
East Houston Hotel Hampton Inn/Manhattan Downtown
East Village Hotel Financial District
Edge Hotel, The Harvard Club, The*
Element Times Square Herald Square Hotel*
Eurostar Wall St. HGU New York
Evelyn* Hilton Garden Inn W. 28th
Eventi Hotel* Hilton Garden Inn New York /
Excelsior Hotel Midtown Park Avenue*
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Hilton Garden Inn Times Square Hotel Vetiver* Manhattan NYC
Hilton Garden Inn Times Square Hotel Wales Manhattan West Hotel Where IN New Yorks products
Central Hotel Wolcott, The Mansfield Hotel are useful resources and perfect
Hilton Manhattan East* Howard Johnson Express Marcel, The for redirecting our hotel guests!
Hilton New York Fashion District Hudson Hotel Maritime Hotel, The Peter Johnson, The Kimberly
Hilton Times Square* Hyatt 48 Lex Mark, The
Holiday Inn Express W. 29th St. Hyatt Herald Square* Marmara-Manhattan, The
Holiday Inn Express W. 45th St. Hyatt Place Midtown South Marmara Park Avenue Park 79
Holiday Inn Express Times Square Hyatt Union Square Marrakech Hotel, The* Park Central New York
W. 39th St. Incentra Village House Marriott Fairfield Inn and Suites Park Hyatt New York
Holiday Inn Express Water Street Ink 48* W. 33rd St. Park Lane Hotel
Holiday Inn LES Inn at Irving Place* Mave Hotel Park South Hotel*
Holiday Inn Manhattan Financial Inn on 23rd St.* Mayfair New York* Pearl Hotel
District InterContinental New York Barclay, Mercer, The Peninsula New York, The
Holiday Inn Midtown The Michelangelo, The* Penn Club of New York*
Holiday Inn Midtown W. 31st St. InterContinental New York Times Milburn Hotel Phillips Club, The*
Holiday Inn Times Square South Square, The Milford Plaza Hotel Pierre, A Taj Hotel, New York, The*
Homewood Suites by Hilton Iroquois New York, The* Millennium Hilton, The* Plaza, The
Hostelling International James New York, The Millennium Broadway New York* POD 39 Hotel
Hotel 31 Jane Hotel, The Morgans POD Hotel
Hotel 373 Fifth Ave.* Jewel Hotel, The Murray Hill Suites* Princeton Club of New York, The
Hotel 99* JW Marriott Essex House NY Muse Hotel, The Quin, The
Hotel Americano Kimberly, The* New York EDITION, The Radisson Martinique on Broadway
Hotel at Times Square, The Kitano New York, The* New York Hilton Midtown Redbury NY, The
Hotel Beacon* Knickerbocker, The New York Manhattan Hotel Renaissance New York Hotel 57
Hotel Belleclaire* La Quinta Manhattan New York Marriott Downtown* Renaissance New York Hotel Times
Hotel Carter (closed for Langham Place, Fifth Avenue New York Marriott Eastside* Square
renovations) Larchmont Hotel New York Marriott Marquis Renwick, The
Hotel Chandler Le Parker Meridien New York Times Square* Residence Inn Marriott 48th & Lex
Hotel Deauville Lex NYC, The New York Presbyterian Residence Inn Marriott Times
Hotel Edison* Lexington, The Guest Facility* Square, The
Hotel Elyse* Library Hotel* New York Yacht Club Ritz-Carlton New York, Battery
Hotel Five44 Loews Regency Newton* Park, The
Hotel Giraffe* Lombardy Hotel* NH Jolly Madison Towers Ritz-Carlton New York, Central
Hotel Hugo* London NYC, The Night Hotel Park, The
Hotel Indigo* Lotos Club* Night Hotel Times Square Ritz-Carlton, Westchester, The
Hotel Indigo Lower East Side Lotte New York Palace* Nolitan Hotel River Club*
Hotel LeSoleil Lowell, The Nomad Hotel Riverside Tower Hotel
Hotel Mela Lucerne, The NOMO SOHO Roger Smith Hotel*
Hotel Metro Mandarin Oriental New York Novotel New York Roger, The*
Hotel on Rivington Manhattan at Times Square Hotel, NYLO New York City Room Mate Grace
Hotel Pennsylvania The One UN Plaza Hotel Roosevelt Hotel, The
Htel Plaza Athne New York Manhattan Broadway Opera House Hotel* Roxy, The
Hotel Verite (closed for Manhattan Centre Hotel Out NYC, The Royalton
renovations) Manhattan Club, The Paramount Hotel Salisbury Hotel*

*Indicates magazine is in-room at this hotel wheretraveler.com

 W New York
Where IN New Yorks publications
W New YorkDowntown
are the perfect on-the-go resources W New YorkTimes Square
for our guests! Carmen Da Silva, W New YorkUnion Square
Soho Grand Hotel Waldorf Astoria New York*
Wall Street Inn, The
Warwick New York, The
San Carlos Hotel* Washington Jefferson Hotel*
Sanctuary, The Washington Square
Sessanta Wellington Hotel
Setai Club West 57th Street by Hilton Club
Seton Hotel WestHouse Hotel
Shelburne NYC Westin Governor Morris, The
Sheraton New York Hotel Westin New York at Grand Central,
and Towers The*
Sheraton Tribeca* Westin New York at Times Square*
Sherry-Netherland Hotel, The Whitby Hotel, The
Shoreham Hotel* Wingate by Wyndham
SIXTY SoHo Wyndham Garden W. 24th
SIXTY LES Wyndham Garden W. 58th
Skyline Hotel Wyndham Garden Inn Chelsea*
Smyth TriBeCa Wyndham Midtown 45
Sofitel New York Wyndham New Yorker
SoHo Grand Hotel, The Yale Club of New York City, The
SoHo House New York, The Yotel NY at Times Square
Solita SoHo Hotel
St. James Hotel BROOKLYN/QUEENS/
St. Regis New York, The LONG ISLAND/STATEN ISLAND
Standard East Village 1 Hotel Brooklyn Bridge
Standard New York
Akwaaba Mansion
Stanford Hotel
Aloft Brooklyn*
Staybridge Suites
Box House Hotel, The
Strand Hotel, The*
Best Western Arena Hotel
Surrey, The*
Best Western Gregory Hotel
Sutton Court Hotel
BORO Hotel
Time, The
Brooklyn A Hotel, The*
Travel Inn
BKLYN House Hotel*
Tribeca Blu*
Comfort Inn (LIC)
Trump International Hotel &
Comfort Inn JFK
Tower New York
Condor Hotel
Trump SoHo New York
Courtyard by Marriott LaGuardia
Tuscany, The
Crowne Plaza Laguardia Airport
Union Club
Dazzler Booklyn Hotel
University Club
Fairfield Inn (LIC)
Viceroy New York
Fairlfield Inn and Suites Brooklyn
*Indicates magazine is in-room at this hotel
Fairfield Inn Marriott (Jamaica)
Fairfield Inn & Suites (LIC)
Four Points by Sheraton (LIC)
Franklin Guesthouse
Garden City Hotel
Garden Inn & Suites (Jamaica)
Hampton Inn LaGuardia
Henry Norman Hotel
Hilton Brooklyn New York
Hilton Garden Inn Queens
Hilton New York JFK
Holiday Inn Express JFK
Holiday Inn LaGuardia*
Home2 Suites by Hilton (LIC)
Holiday Inn Express Brooklyn
Holiday Inn Manhattan View
Holiday Inn New York Queens
JFK Airport
Hotel Indigo Brooklyn
Hotel Le Bleu*
John Hotel*
Marco LaGuardia Hotel
New York Marriott at the Brooklyn
Bridge Hotel*
NY Moore Hostel
NU Hotel
Parc Hotel, The*
Pointe Plaza Hotel
Q4 Hotel
Ritz-Carlton Residences, The;
Long Island, North Hills
RL Hotel by Red Lion
Sheraton Brooklyn*
Super 8 Brooklyn
Williamsburg Hotel, The
Wingate Inn & Suites at
LaGuardia*
Wyndham Garden Brooklyn
Sunset Park
Z Hotel (LIC)
NEW JERSEY HOTELS
Clarion Hotel Empire Meadowlands
Clinton Inn Hotel*
DoubleTree by Hilton Fort Lee
George Washington Bridge
Doubletree by Hilton Jersey City
Hampton Inn Carlstadt
Hilton Hasbrouck Heights
Hilton at Newark
Hilton Short Hills
Holland Motor Lodge Jersey City
Holiday Inn Express Paramus
Holiday Inn Harmon Meadow
Hyatt Regency Jersey City
LaQuinta Inn & Suites,
Meadowlands
Newark Airport Marriott
Oakwood Corporate Housing
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Sheraton Edison Hotel Raritan
Center NJ*
Springhill Suites by Marriott
Travelers Aid Concierge Desk
Newark International Airport
W Hoboken
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Westminster Hotel
CONNECTICUT HOTELS
Compass Furnished Apartments
Holiday Inn Select Stamford
Stamford Marriott Hotel
Trumbull Marriott Parkway
CORPORATE HOUSING
AKA: Central Park
AKA: Sutton Place
AKA: Times Square
AKA: United Nations
Bridgestreet Corporate Housing
Churchill Corporate Housing
Hospitality Company
Maison, International
Nectar at The Nash
NYC-JC (Jersey City)
Oakwood Corporate Housing
Radio City Apartments
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CONVENTIONS/ TRADE SHOWS/ Abigail Michaels Concierge Altour American Express
The magazines educate the
SPECIAL EVENTS Anthem, The American Management Association
Architectural Digest Home Bristol Plaza AMEX Centurion LoungeMexico Concierge Community on everything
Design Show Centurion Condominium City Airport happening in NYC to help us direct
Big Apple Greeter Fundraisers DDG Amtrak First Class Acela Lounge guests on where to go! Ela Orosova,
GLBT Expo at Jacob K. Javits DJK Residential Penn Station Loews Regency Hotel, New York
Convention Center Heritage at Trump Place Amtrak Passenger Cars on Trains
Grand Gourmet Liberty View @ 99 Battery Place from Chicago to New York
Hotel/Motel & Restaurant Manhattan House Residential Montreal to New YorK Lladr USA
Show at Jacob K. Javits Marc, The Barneys New York Lower East Side Partnership, The
Convention Center Murray Hill Mews Beyond Group Travel Macys Visitor Center
New York Times Travel Show at NYbG Attache Big Apple Greeter Manhattan Concert Productions
Jacob K. Javits Convention Ocean Bloomingdales Visitor Center Memorial Sloan Kettering
Center, The Omni Condiminium Company Bloomingdales SoHo Guest International Center
Winters Eve One Beacon Court Relations Center New York Airport Shuttle
Oval Concierge Brooks Brothers (City Experts Desk)
CORPORATIONS IN NEW YORK Ritz Plaza, The Central Park Tours, Inc. New York Athletic Club
CITY Ritz Tower, The Centurion Club Lounge - American New York City College of
River Place Express Travel & Lifestyle Technology
111 Eight Avenue
Rivertower Services New York Commission of the
Archstone
Sheffield 57 Chamber of Commerce United Nations
Capital One
Sovereign Churrascaria Plataforma Brazilian New York Presbyterian/Columbia
Luxury Attach Corporate
Stonehenge Village Steakhouse New York Presbyterian Weill
Morgan, Lewis & Bockius LLP
Suites at Silver Towers Cityami Cornell Hospital Campus
Pfizer Pharmaceuticals
Taylor Made Furnished Apartments Consulate of El Salvador New York University Jeffrey S.
TOWN Residential
Tower 53 Davis Day Trips Gould Welcome Center
TOWN Residential 5th Ave
Tribeca Towers Downtown Association, The New World Travel
TOWN Residential Astor Place
Trump Parc at 106 Central Park Drama Book Shop NYC & Company Kiosks
TOWN Residential FIDI
South Empire CLS Chinatown, Financial District and
TOWN Residential Soho
Trump Parc East at 100 Central Exclusive Resorts Harlem
UK Trade and Investment
Park South Excel Limousine Service NYC & Company Visitors Center
United Nations
Trump Park Avenue at 502 Park Federal Hall NYC Branch, Department of State
Secratariat Building
Ave. Gem Limo Rossinis
Trump Place at 200 Riverside Blvd. Grand Central Partnership Saks Fifth Avenue
RESIDENTIAL BUILDINGS WITH
Trump Place at 220 Riverside Blvd. Magazine Kiosks (17 locations Shops at Columbus Circle, The
CONCIERGE SERVICE Trump World Tower throughout Midtown East) Shrine NYC
43-45 E. 30th St. Great Jones Spa South Street Seaport
90 Washington OTHER LOCATIONS Gray Line New York Teachers College
170 East End Sightseeing Visitors Center
34th Street Partnership Thomas Cook India Ltd.
180 Maiden Lane Hospital for Special Surgery
Penn Station Wempe Jewelers
260 W. 54th St. Intrepid New Yorker
9/11 Tribute Visitor Center World Windows
200 Central Park South Jacob K. Javits Convention Center
AAA New Jersey Motor Club YMCA of Greater New York
325 Fifth Ave. Lincoln Square BID
Akam Associates Zarin Fabrics
681 Fifth Ave.

*Indicates magazine is in-room at this hotel wheretraveler.com

Editorial Calendar
This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries
and more in every issue.
JANUARY Everything New in NYC
FEBRUARY Special Dining Issue
MARCH All Things Culture
APRIL Blooming New York
(covering all things spring)
MAY Special Dining Issue
JUNE Special Entertainment Issue
JULY Kid-Centric New York
Where magazine is also available on iTunes and Magzter.
2018 WHERE NEW YORK CITY GUIDE
AUGUST Summer Fun in the City
SEPTEMBER The Fall Season In
Culture, Shopping, Dining
OCTOBER Editor Picks (covering
their favorite in dining, shopping,
attractions & more)
NOVEMBER Special Dining Issue
DECEMBER Holiday Gift Guide
PLUS
TOP 5
Best things to do in NYC for this particular month, year in and year out
CALENDAR
This months must-do events
WHERE INSIDER
The inside scoop in fashion, food, tech, wellness and more
IN THE HOOD*
A look at one of the citys hippest neighborhoods
ONE BLOCK. ONE DAY.*
Only in NYC can you find places to shop, dine and playall on one street!
ACROSS THE BRIDGE
Whats trending in Brooklyn, Queens, the Bronx and Staten Island
FEATURES
Stories that explore the local trends and destinations around town
THE GUIDE
A curated index of the best in shows, food, drink, art and more
THE FIX
Local influencers weigh in on their favorite city obsessions
*Subject to space availability wheretraveler.com
Rates, Specs & Schedules 2018 WHERE NEW YORK CITY GUIDE

Premium
1/2 H 1/4 V Square
Full Page
Premium Full Page Non-Bleed
1/2 V Vertical 2 Page Spread
1/8 H
Premium
1/2 H Square
1/8 H

SPECS RATES
UNIT LIVE AREA BLEED* TRIM UNIT 1 X 3X 6X 9X 12X
2 Pg. Spread 13.25 x 9.5 14 x 10.25 13.75 x 10 2 Pg. Spread $23,110 $21,950 $20,490 $18,830 $15,950
Full Page 5.875 x 9.5 7.125 x 10.25 6.875 x 10 Cover 2, 4, Page 1 $15,450 $14,675 $13,694 $12,588 $10,662
Full Page Non-bleed n/a n/a 6.125" x 9.25" Opposite TOC, Cover 3 $14,214 $13,501 $12,598 $11,581 $9,810
1/2 Page H 5.6875 x 4.1875 n/a n/a Full Page $12,360 $11,740 $10,955 $10,070 $8,530
1/2 Page V 2.75 x 8.5625 n/a n/a 1/2 Page H/V $10,080 $9,570 $8,670 $7,960 $6,960
Premium Vertical 4.2188 x 8.5625 n/a n/a Premium Vertical $10,465 $9,950 $9,010 $8,210 $7,225
Premium Square 4.2188 x 4.1875 n/a n/a Premium Square $5,980 $5,670 $5,215 $4,655 $3,995
1/4 Page Vertical 2.75 x 4.1875 n/a n/a 1/4 Page Vertical $3,475 $3,320 $2,990 $2,735 $2,265
1/8 Page Horizontal 2.75 x 2 n/a n/a 1/8 Page Horizontal $2,045 $1,935 $1,755 $1,534 $1,265

ATTN: PREMIUM SIZE ONLY AVAILABLE IN LISTING SECTION

ADVERTISING DEADLINES
ISSUE AD CLOSE MATERIALS DUE
January Nov. 22 Nov. 28
February Dec. 21 Dec. 28
March Jan. 20 Jan. 27
April Feb. 22 Feb. 27
May March 22 March 29
June April 21 April 28
ISSUE AD CLOSE MATERIALS DUE
July May 23 May 26
August June 23 June 29
September July 21 July 28
October Aug. 23 Aug. 29
November Sept. 22 Sept. 29
December Oct. 20 Oct. 27
Cancellations not received in writing prior to the space reservation
date will not be accepted. Advertisers not completing contract schedule
are subject to short rate.
*Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides.
Allow 0.5 on each side of center line of spine for safety margin.
All ads must conform to the dimensions above. If they do not, the ad will be modified to fit
the appropriate space at the advertisers expense.

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Digital Opportunities 2018 WHERE NEW YORK CITY GUIDE

Where is a hub of news and activity, attracting

passionate travelers around the globe.

Readers come to Wheretraveler.com to be inspired for future

travels and informed about in-destination travel options. Theyre
excited to engage with travel brands and products that pique
their interests.

The voice of travel since 1936, Where has been continuously

publishing the most diverse and hyper-local print media while
also adapting to the latest trends and platforms in the digital
world. The brand has grown an authentic, engaged and
passionate travel audience.
STATS 1.8 Million average monthly page views

ENGAGEMENT
Reach our highly desired audience through engaging content,
20% average growth month over month in 2016
digital advertising, email newsletters and integrated custom
Reaching 1 million+ users through social media channels
digital programs. Opportunities include:
Reaching 65K+ avid travelers through emails and newsletters
Digital Advertising
AUDIENCE Display Ad Units + Enhanced listings/spotlights

5
 8% is female Email Marketing
4
 1% is mobile traffic Exclusive dedicated eBlasts + eNewsletters ads
2
 3% is age 25-34; 23 percent is 55-64;
Native Advertising
20% is 45-54; 14% is 35-44
Custom Content + Digital Contest
9
 0% of online audience is from U.S.

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