(Source: http://www.team-bhp.com/forum/indian-car-scene/185842-march-2017-indian-car-sales-figures-analysis.

html)
Project Report on comparative analysis and number of automobiles
sold from March 16 to March 17 in India

Introduction:-
This report has been made to study the automobile sales of top 15 manufacturers in the Financial Year
2016-17. The manufacturers included are Maruti, Hyundai, Mahindra, Honda, Tata, Toyota, Renault,
Ford, Volkswagen, Datsun, Skoda, Chevrolet, Nissan, Fiat and HM- Mitsubishi. It will analyze the market
share of each manufacturer in terms of its sales volume and will further examine the estimated growth
of automobile which comprises of Cars, Utility Vehicle (UV), Vans, and Passenger Vehicle (PV) from Q4
FY16 TO Q1 FY17.

Objectives:-
To understand the automobile sector in India.
To study the quarterly sales volume of manufacturers (from Q4 FY16 to Q1 FY17).
To comparatively analyze each manufacturer by market share (sales volume).

Scope:-
This report looks into why Maruti holds the highest market share in terms of Sales Volume (45.91%) and
suggestions on what measures and strategies could be taken by Ford to increase its market share in the
future which currently stands at 3.04%.

Limitation:-
The sales volume of each manufacturer is available only for FY16-17 so the future
projections is based on this data and is subjected to change.
 Sales Volume of manufacturer (March 16 to March 17):-

(Fig 1)

Top 15 manufacturers Sales Volume(FY 2106-17)

1800000
1562536

1600000

1400000

1200000
Number of cars sold

1000000

800000
550906

Sales Volume( March 16 to March 17)

600000
243201

400000
175059

161907

151002

147547

98995

53612

200000 45508

28867
15117

15094

6305

646
0

Manufacturer

Interpretation:-

The average number of automobiles sold by each manufacturer is 217087. Maruti,

Hyundai and Mahindra had above average sales while Honda, Tata, Toyota, Renault,
Ford, Volkswagen, Datsun, Skoda, Chevrolet, Nissan, Fiat and Mitsubishi had below
average sales during the FY16-17.

During the FY16-17, Maruti had the highest sales volume (1562536) while Mitsubishi
had the lowest sales volume (646).

Ford had the 8th highest sales volume of 98995 during the FY16-17.
Market Share in terms of sales volume (March 16 to March 17):-
(Fig 2)

0.47
Market Share
1.49 0.61 0.42
0.13 0.02
1.72 maruti

3.13 hyundai
4.38 mahindra
honda
4.96
tata

5.55 toyota
45.91 renault
ford
6.81
volkswagen
datsun

8.29 skoda
chervolet
nissan
16.09 fiat
HM-mitsubishi

Interpretation:-

The combined sale made by the top 15 manufacturer during FY16-17 is 3256302.

With the sales of 1562365 automobiles, Maruti holds the highest market share (45.91%).
And Mitsubishi holds the lowest market share (0.02%) with the sales of only 646
automobiles.

Ford holds the 8th highest market share of 3.04% with the sales volume of 98995
automobiles amongst the top 15 manufacturers.
Quarterly comparison of 4rdQ FY16 and 1stQ FY17:-
(Table 1)

Manufacturer 4thQ FY16 1stQ FY17 Growth (%)

Maruti 356292 382062 7.23
Hyundai 130089 129101 -0.76
Mahindra 51286 61192 19.32
Honda 33667 49107 45.86
Tata 39994 40616 1.56
Toyota 35707 35675 -0.09
Renault 33257 32177 -3.25
Ford 19950 25033 25.48
Volkswagen 13896 12817 -7.76
Datsun 10224 10989 7.48
Skoda 3376 4122 22.10
Chevrolet 8829 4935 -44.10
Nissan 3574 3472 -2.85
Fiat 1302 960 -26.27
HM-Mitsubishi 37 99 167.57

(Fig 3)

Quarterly Analysis
HM-mitsubishi
fiat
nissan
chervolet
skoda
datsun
volkswagen
Manufacturer ford
renault 1st Q FY17
toyota 4rd Q FY16
tata
honda
mahindra
hyundai
maruti
0 100000 200000 300000 400000 500000
Cars Sold
 (Fig 4)

QoQ Growth (%)

200.00

150.00

100.00
Growth
50.00

0.00

-50.00

-100.00

Manufacturer

Interpretation:-

In Q1 FY17, the sales of Hyundai, Toyota, Renault, Volkswagen, Chevrolet, Nissan and
Fiat decreased while the sales of Maruti, Mahindra, Honda, Tata, Ford, Datsun, Skoda
and Mitsubishi increased in comparison to Q4 FY16.
The average percentage growth in Q1 FY17 in comparison to Q4 FY16 is 14.10%.
Maruti, Hyundai, Toyota, Renault, Volkswagen, Chevrolet, Nissan and Fiat registered
below average growth and Mahindra, Honda, Tata, Ford Datsun, Skoda and Mitsubishi
saw above average growth.

While Mitsubishi had the lowest market share (0.02%) in FY16-17, it recorded the
highest growth of 167.57% by selling 62 additional automobiles in Q1 FY17.

Chevrolet registered lowest negative growth of 44.10% by selling 3894 fewer

automobiles in Q1 FY17.

Ford saw the 3rd highest growth of 25.48% by selling 5083 additional automobiles in Q1
FY17.