Name: UDAYKIRAN RAVITEJA PALURI

Roll No: F042

Sustainability Development
The first video begins on the backdrop of definition of sustainability and the author continues
to explain that ecological systems has changed fundamentally over the course of human
history. The industrial revolution that started in the late 1700s represented a radical
dislocation between society and ecosystem. Sustainable development is the meeting the
needs of the present, without compromising the ability of future generations to meet their
own needs. The concept of sustainable development can be interpreted in many ways, but
at its core it is an approach to development that looks to balance different needs against an
awareness of the environmental, social and economic limitations we face as a society. With
the passage of time, the ways of utilisation of the available natural resources has changed.
The growing population with significant advancement in various technologies has further
contributed to depletion of natural resources. Anthropocene is a recognition that the stable
geological era has ended that because of human intervention in the biosphere it can no
longer stabilize within the same equilibrium.
In todays world, we need to conserve and optimize the effective use of natural resources.
We all have a part to play. Small actions, taken collectively, can add up to real change.
However, to achieve sustainability, I believe the Government needs to take the lead and
help make this happen, and do it through a mixture of scrutiny, advice and building
organizational capacity for sustainable development. The video is relevant to Corporate
social responsibility because CSR may also be referred to as "corporate citizenship" and can
involve incurring short-term costs that do not provide an immediate financial benefit to the
company, but instead promote positive social and environmental change

TED Talk
The video focuses on the conventional and unconventional approaches to dealing with the
environmental problems in todays world. While the number of problems have increased
considerably, the brighter side is that the awareness level of these problems is high as well.
The conventional approach states that it is the businesses which are causing environmental
problems. It also suggests that it is primarily done to improve their profits and there is always
a trade-off between earning profits and reducing environmental problems.
However, on the contrary, it is the businesses which have the appropriate resources
available today. Resources which can work on these environmental problems. Reducing
these problems will in turn benefit the business as it will improve its efficiency and in the
longer earn higher profits. We need to tap into this enormous resource pool and this
organizational capacity. The author wants to take us cues from companies like Dow Jones
are moving from trans-fat and contributing for CSR. There is a fundamental opportunity for
business today to impact and address these social problems. The author defines the share
value as addressing the social cause with business model. Shared value is when we create
social value and economic value simultaneously. I agree with the idea that if we can break
this unease, tension , this sense that we are not fundamentally collaborating here in driving
these social problems, we can break this down and can have solutions finally.