SIPPO Tourism Training Workshop in Serbia

11 September 2014, National Tourism Organisation of Serbia,

Belgrade

ACCESS THE EUROPEAN

TOURISM MARKET

OFFICIAL PROGRAMME PARTNER


The training workshop was
very helpful. The practical
exercises we had and the
recommendations we received
were very beneficial.
Franco Delgado,
Andean Lodges, Peru
in SIPPO Program since 2012
ABOUT US
The SIPPO Swiss Import
Promotion Programme
facilitates your entry into the
European market. Our
experience and dedication make
us the perfect partner in your
search for new business
partners in Europe. We provide
you with practical training
courses and market
information, offer matchmaking
services and put you in touch
with potential buyers.
More information:
www.s-ge.com/tourism
Deadline for registration:
1 September 2014
Do you want to grow your business in the international tourism
market? Then come and attend our training workshop on how to
successfully access this promising market. Within the framework of the
tourism program in Serbia, the Swiss Import Promotion Programme
SIPPO is pleased to invite tourism businesses interested in getting
access to new tourism markets.
TRAINING WORKSHOP
The workshop is designed in a way that is practical and easy to understand
and will help you:
to better understand the needs and demands of the Western European
tourism market
to prepare yourself to attend international trade fairs
to successfully negotiate with potential customers
to better understand the role of digital marketing for your tourism business
to develop a practical export marketing strategy
to understand the role and importance of sustainable and responsible
tourism
PROGRAM TRAINING WORKSHOP
11 SEPTEMBER 2014, 10:00 17:00
Explore the European tourism market
European market requirements, trends and opportunities
Become familiar with the European markets and business practice
International trade fairs as selling platform
Speaker: Markus Kohli, International Tourism Consultant, SIPPO
Guest Speaker Pavle Pavlovic: The tourism potential of Serbia from the
point of view from a Swiss tour operator
Speaker: Pavle Pavlovic, General Manager, adria365, Kuoni Reisen
Specialized tour operator for Eastern European countries
Digital marketing in the tourism industry
Latest trends and developments in digital marketing
The role and importance of rating platforms such as TripAdvisor in the
tourism industry
Websites that work: How do you improve your reputation through your
website
Speaker: Christian Wenzel, Online Marketing Specialist, Digital Branding
Sustainable & responsible tourism
What is it and why should we care?
Chances and challenges of sustainable and responsible tourism management
Speaker: Matthias Leisinger, Head Corporate Responsibility, Kuoni Group
REGISTRATION AND VENUE
The workshop takes place in the National Tourism Organisation of Serbia,
ika Ljubina 8, Belgrade.
Register now for the training workshop by sending an email to Natalija
Puntevska, balkan.sippo.rep@s-ge.com until 1 September 2014 the
absolute latest. The number of participants is limited.
ADDITIONAL INFORMATION
The participation at the workshop is by invitation only and is free of charge.
Coffee breaks and lunch are covered by SIPPO.
Workshop participants will receive a confirmation email.
The topics of the workshop are subject to change.
Speakers at the workshop are international tourism experts.
The workshop language is English
For questions about the workshop please contact Natalija Puntevska,
SIPPO Representative Serbia, balkan.sippo.rep@s-ge.com