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P H O T I S M PA N AY I D E S 1
1
T h e C y p r u s I n t e r n a t i o n a l I n s t i t u t e o f M a n a g e m e n t , 21 A k a d e m i a s
Av . , A g l a n d j i a , P O B 2 0 3 7 8 , N i c o s i a , C y p r u s .
E-mail: photis.panayides@ciim.ac.cy
The derived demand for maritime transport has evolved from a demand for the
possession of goods to an integrated demand for the possession of goods that
have been added value, timely, reliably and cost-efficiently. This has given rise
to the concept of maritime logistics, which represents the theme of the special
issue of Maritime Economics and Logistics. This paper discusses the evolution
of the maritime logistics concept, reviews the contributions in maritime logistics
made by the best papers on the topic presented at the International Association
of Maritime Economists (IAME) 2005 Conference and highlights areas for
further research.
Maritime Economics & Logistics (2006) 8, 318.
doi:10.1057/palgrave.mel.9100147
INTRODUCTION
differentiated from demand for maritime logistics on the basis of the added
significance gained by specific dimensions and characteristics pertaining to the
transportation of goods by sea. Hence, nowadays it is not simply the possession
of products that is important, but rather the possession of products on time and
at least cost. In fact, integrated demand in maritime logistics goes further, to
demand for the possession of goods that have been transformed and have
improved in value through their supply chain journey, on time, at least cost in
the right quantity/level of quality and so on. This evolution in the
characteristics of demand regarding the possession of goods brought about by
globalisation in production, consumption, changing consumer needs and global
competition has opened up new areas for research in maritime economics and
logistics. This special issue of Maritime Economics & Logistics aims at
contributing to the emerging theme of Maritime Logistics and Global Supply
Chains by bringing together the best papers on the subject area presented at the
International Association of Maritime Economists (IAME) Conference 2005. The
aim of this paper is to introduce the concept of maritime logistics, to discuss the
facets of convergence between maritime transport and logistics and through a
review of the papers in this volume to contribute towards a research agenda for
the topic. The next section considers the underlying scope and characteristics of
the concept of maritime logistics. This is followed by a discussion of the
convergence of maritime transport and logistics facets and the gradual
evolution to maritime logistics as evidenced by research undertaken over the
last two decades. The review of the papers in this special issue provides ample
opportunity for understanding current research in the area and forming a basis
for future research directions.
W H AT I S M A R I T I M E L O G I S T I C S ?
integration of all key business operations across the supply chain. The
distinction is made clear in the website of the Council of Logistics Management.
For supply chain management, the official definition adopted by the Council of
Logistics Management is: supply chain management encompasses the planning
and management of all activities involved in sourcing and procurement,
conversion and all logistics management activities. Importantly it also includes
co-ordination and collaboration with channel partners, which can be suppliers,
intermediaries, third-party service providers, and customers. In essence, supply
chain management integrates supply and demand management within and
across companies. On the other hand, the Council of Logistics Management
explicitly declares that logistics management is only part of supply chain
management: Logistics is that part of the supply chain process that plans,
implements, and controls the efficient, effective flow and storage of goods,
services and related information from the point-of-origin to the point of
consumption in order to meet customers requirements.
The convergence of maritime transport and logistics may be largely
attributed to the physical integration of modes of transport facilitated by
containerisation and the evolving demands of end-customers that require the
application of logistics concepts and the achievement of logistics goals. At the
centre of maritime logistics is the concept of integration, be it physical
(intermodal), economic/strategic (vertical integration, governance structure) or
organisational (relational, people and process integration across organisations).
The characteristics of logistics and supply chain management mean that
maritime logistics as a concept largely applies to the transportation of
containerised cargoes via a liner shipping service as opposed to the transporta-
tion of bulk cargoes say in a tramp shipping situation. There are instances, of
course, where maritime logistics concepts can apply to the transportation of bulk
cargoes, especially with regard to the integration of cargo owners and
shipowners via alliances and the focus on the achievement of logistics goals
such as timeliness, reliability, low cost, etc. This is beyond the scope of the
current discussion that will focus on containerised maritime transport.
In the transportation of containerised goods, what has become extremely
important is the door-to-door concept of transportation and factors such as cost,
efficiency, accessibility, service and reliability pertaining to this concept. Hence,
traditional customers of maritime transport firms have shifted their focus to
receiving a complete door-to-door service, sourced from a single service
provider and attained at the least cost and higher efficiency. In this respect,
inland distribution has become a very important dimension in the development
of global supply chains, whereas inland accessibility and other logistics
functions and characteristics have gained prominence in the achievement of
higher port performance and competitiveness.
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Maritime Logistics and Global Supply Chains
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T H E C O N V E R G E N C E O F M A R I T I M E T R A N S P O R T A N D L O G I S T I C S FA C E T S
operations as well as issues relating to port services, pricing, port efficiency and
performance among others. Maritime transport is essentially concerned with
port-to-port transportation and associated operations including underlying
market and corporate economics.
Logistics has evolved from physical distribution management and was
primarily concerned with the inland physical transportation and distribution
of cargoes. Logistics is essentially concerned with the flow of materials,
information and services along the vertical and horizontal value chain (or
supply chain) that seeks to coordinate the flows. The unit of analysis is
essentially the flow.
The distinct treatment of maritime transport and transport logistics is well
illustrated in the two edited volumes published recently on the respective
subject areas (McKinnon et al, 2002; Brooks et al, 2002). Although the editors
must have deliberately targeted the choice of different papers in putting together
the volumes, it is clear that the papers published in the period 19702001 (with
the majority of them in the 1990s) reflect the focus of research streams in the
respective subject areas at the time. In the context of transport logistics, the
main topics include freight transport and the modelling of freight movements
within the supply chain, intermodal systems, modal split and carrier selection,
vehicle routing, utilisation and network planning, outsourcing, just-in-time,
environmental impact, traffic congestion and city logistics, IT and deregulation
of freight transport. In the maritime transport context topics include, carrier
management and operations, competition policy and pricing largely in liner
shipping, finance, the fiscal treatment of shipping and flag of registry issues, law
and policy, shipping markets and structures and ports.
Areas of overlap and convergence between maritime transport and logistics
may be traced back to studies relating to freight mode choice (eg Gray, 1982;
Whyte, 1993), intermodalism (DEste, 1996; Hayuth, 1987) and determining the
criteria of satisfaction with ocean carriers by applying dimensions that were
traditionally part of logistics goals (eg Brooks, 1999). Intermodal transportation
has been an area of convergence between maritime transport and logistics since
the concept itself relates to the physical convergence between modes of
transport in the sea and land legs.
In addition to the above, changing customer requirements contributed to
the convergence of maritime transport and logistics. Frankel (1999, p. 10)
states, for instance: The time when shippers used an array of freight forwarders,
truckers, clearance agents, shipping companies, railway services, etc and various
financial, freight insurance and other institutions are gone. Today major
customers demand and get one-window integrated just-in-time and efficient
all-inclusive door-to-door service at a predetermined price. This is what the
market demands now. This has led to a greater interest by ocean carriers in
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Maritime Logistics and Global Supply Chains
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The papers presented at the IAME 2005 Conference and in particular those
selected and published in this issue served as a guide in the attempt to decipher
the major areas for further research in maritime logistics. Although neither the
areas proposed, nor the implied/suggested approaches, conceptualisations and
methodologies are exhaustive of the possibilities available, they may serve as a
spur for further conceptualisation and synthesis.
Integration
It has been mentioned that a central tenet in maritime logistics is integration,
particularly of modes and organisations along the global supply chain. In
addition, one has to consider the performance implications of any integration
strategies, particularly in the achievement of maritime transport and logistics
goals (time and place utility at least cost).
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Although the practical aspects of mode integration have been examined, the
economic and organisational aspects of integrating organisations under
different governance mechanisms (eg ranging from arms length transaction to
relational mechanisms to full vertical integration) offer scope for further
empirical investigations. For instance, would a long-term partnership arrange-
ment between a liner shipping company and an inland transport provider be as
effective as a full vertically integrated governance structure (eg merger)
between two entities? In addition, what are the performance implications of
such governance structures?
Integration can contribute to agility, which involves being proactive
along supply chains, facilitation of intermodal integration, as well as
organisational integration and partnership. Despite the well-articulated
importance of the issues, the lack of a comprehensive and reliable operational
measure of the concept is a constraining factor to empirical investigations that
would give rise to generalisable implications to guide practice and further
research on the topic.
Although a lot has been written on the importance of integration across the
supply chain (between liner companies, port operators, logistics providers,
suppliers, etc) little has been offered in terms of conceptualisations and
empirical evidence of what really is meant by integration in the supply chain,
how such integration can be measured and quantified as well as the extent to
which different organisations along global supply chains are integrated and
performance implications arising thereof. A previous study by Panayides and So
(2005) focused on logistics service provider-client relationships. There is
definitely scope for investigation of dyadic and supply chain relationships
between other parties in the maritime logistics chain.
A key question in maritime logistics is how, say a liner shipping company
becomes integrated with a port operator, what are the mechanisms of
integration, how different are they under different structures of port governance
and what are the implications of this in the context of port/terminal and supply
chain performance. Integration requires on the part of the port operator
communication, the adoption/use of advanced information and communication
technologies, relational capabilities (inter-organisational relationships, trust,
commitment, adaptation) facilitation of inter-modal integration, provision of
value-added services and planning for the efficient and effective operation of
the supply chain as a whole and not solely the port/terminal, that is, the extent
to which the port/terminal plans/organises and seeks to identify the most
efficient routes for cargoes passing through it. Successful integration should
result in more efficient operations for liner shipping companies as well as
terminal operators. However, most of the evidence up to now is anecdotal or
company-specific (eg Carbone and De Martino, 2003).
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Maritime Logistics and Global Supply Chains
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recognises the migration of value towards functional integration, the delivery and
capture of value in chain pathways and the critical role of corporate power in
chain integration. A logical extension of the conceptual work of Robinson (2005)
would be the quantification of value along the chain networks described.
Although this is not an easy task to accomplish, however, it is a necessary pre-
condition for further research in the area. There exist various conceptualisations of
what makes-up value in maritime logistics networks. The next step is to provide
an organising framework of value that includes all main conceptualised variables
and to quantify those variables in order to assess their significance in contributing
to value. Key questions include how companies add value in maritime logistics
context and what are the characteristics of those organisations that can add higher
value. A measurement scale of value can be used to examine empirically a
number of permutations including the contributions of value to supply chain
performance as well as the relationship between value and issues pertaining to
port governance and port characteristics. In addition, with the quantification of
value there would be scope for ranking and comparing value networks.
Port performance
In the IAME 2005 Conference and in this issue, Wang and Cullinane (2005)
investigate the efficiency of Europes container terminals within the context of
global supply chain management. The study defines efficiency from the supply
chain perspective as the ability of the port to reduce its costs through efficient
use and utilisation of infrastructure, the use of sophisticated equipment and
efficient information technology. In addition, the output variable is defined as
container throughput, following the conventional selection of variables for port
efficiency studies. The study presents an attempt to link supply chain
management to port and terminal objectives and outputs. Of course, there is
a need to model and investigate other variables that may be related to the
adoption of supply-chain-related characteristics as well as the achievement of
supply-chain-related performance goals. For instance, port performance in the
supply chain era may encompass other inputs such as provision of value-added
services, facilitation of inter-connectivity/inter-operability with other modes of
transport, hinterland accessibility, as well as the extent to which the port
authorities plan for the smooth/cost-effective flow of cargoes through it by
taking into account transportation flow beyond the ports boundaries. The
relationship between the port authority/operator and the customers (liner
shipping companies) may also form the basis of input measures into port
performance. In addition, ports in the supply chain era apart from cargo
throughput may have other measures of performance, like for instance,
leanness, agility, time compression as well as the performance of other parties
in the supply chain.
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Maritime Logistics and Global Supply Chains
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Transport geography
An emerging stream that merits further research is related to the broader
concept of transport geography and relates to the physical geography aspects in
the transportation flows and nodes. This area of transport geography deals with
issues of location and spatial distribution, the formation of transportation
corridors and distribution networks as well as creation and location of
distribution hubs. The topic has been reviewed and analysed by Ferrari et al
(2005) with particular reference to Southern European Ports. The authors argue
that the advent of inland distribution is a very important development in the
global transport system and the creation of a borderless market area in the EU,
led to the rationalisation of forms network and to the concentration of national
distribution centres in European Distribution Centres (EDCs). EDCs are defined
as transnational logistics platforms that seek to manage the distribution of
goods in a continent as a whole thanks to a hub and spoke structure. The paper
clearly indicates the significant change taking place in the context of
distribution centres in Europe and opens up a series of lines of enquiry. For
instance, research may be carried out into identifying the underlying reasons
and parameters influencing the evolution, creation and location of distribution
centres. Such parameters include direct port investment, the handling and
distribution of cargo by shipping lines and distributors or potential influences of
powerful manufacturers.
Another issue for further research is the extent to which ports can act as
collaborative intermodal hub networks where they can decrease logistics cost and
maintain logistics service levels by shifting consolidated flows to modes that are
better suited for handling large volumes (rail, road, inland/coastal shipping). The
situation will arise when product flows of different shippers can be consolidated
and shipped via the port/terminal instead of transporting unconsolidated
individual shipments with the consequent reliability and cost-efficiency draw-
backs due to frequency and size changes. The concept is described by
Groothedde et al (2005) and offers scope for further research from a number of
perspectives including operations research, spatial distribution and organisa-
tional perspectives where the focus would be integration in the supply chain.
CONCLUSION
Obviously, there are other areas for further research in the context of maritime
logistics and this paper primarily aims to initiate systematic thinking into
maritime logistics research as opposed to exhaustively describe a research
framework. On the basis of the papers in this special issue however, and
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Maritime Logistics and Global Supply Chains
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Acknowledgements
I thank the referees of this special issue of MEL as well as those of the
International Association of Maritime Economists Conference 2005. For the
specific papers they include:
Alfred Baird, Napier University
Mary Brooks, Dalhousie University
Kevin Cullinane, University of Newcastle-upon-Tyne
Peter de Langen, Erasmus University Rotterdam
Sophia Everett, University of Melbourne
Trevor Heaver, University of British Columbia
Sashi Kumar, Maine Maritime Academy
Photis M Panayides, Cyprus International Institute of Management
Ross Robinson, University of Melbourne
Eddy Van de Voorde, University of Antwerp
Teng-fei Wang, University of Plymouth
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