FeelGood

An Enriching Opportunity for Your University

The FeelGood Story: Inspired to raise money for the end of hunger, FeelGood (FG)
started out with just one George Foreman, one selection of bread, the cheapest cheese,
and a whole lot of smiles. We sang and shouted our declaration that it was time to end
World Hunger. We GAVE AWAY grilled cheese sandwiches in return for a donation.
We were "ending world hunger one grilled cheese at a time". "Cool" was the general
response and by the third day we had raised over $160.

With in six months FG raised over $10,000 and sold over 3,000 sandwiches. FG
president, Kristin Walter, was getting ready to graduate from UT with a finance degree
but wasn't ready to stop ending hunger via a grilled cheese. So she did the next logical
thing...called up her intelligent, ambitious, passionate friend Talis and convinced her that
what the world needed was a whole bunch of FG's on every university in the US. Talis
was sold on the idea and in January of 2005, Kristin and Talis gave birth to "The Grilled
Cheese". FG has been ending world hunger ever since.

What We Do: Our vehicle for fundraising, communication, and inspiration is our non-
profit, student-run delis that raise money and awareness for the end of hunger on
university campuses across the US. To start a FG Deli, we seek out ambitious students
with sharp leadership skills, eager to make a difference. Once identified, we guide these
students through the process of starting their own FG Deli with our FeelGood Start-Up
Manual and constant communication and engagement from the president. There are two
distinct phases of operations for FG Delis: Phase I and Phase II. The Phase I deli, which
takes about three months to achieve, is similar to a bakes sale where students sell
sandwiches from a table under a tent and can only operate 3 days a week for 2 hours a
day because they are limited by their insufficient equipment and set-up. The monthly
profit of a Phase I Deli is $600. A Phase II deli is possible about 4 moths after Phase I.
Phase II is defined by a professional kiosk that has the capacity to operate 5 days a week
for 5 hours, generates a greater volume of sales, and reaches a larger audience. The
monthly profit of a Phase II Deli is $5,500. All profits from both phases go to The
Hunger Project or Millennium Promise, depending on the students’ preference.

A Grilled Cheese: FeelGood grilled cheeses aren’t just any grilled cheeses, they are
gourmet grilled cheese paninis made with the most delicious and nutritious ingredients
and a whole lot of love. From sautéed mushrooms to avocado, we promise a FG grilled
cheese will fill you up. In addition to our gourmet sandwiches, FG offers organic sodas
and snacks. FeelGood strives to use organic and locally produced ingredients and offer
organic and local products because we feel that ending hunger is not just about giving
money, it is about consuming sustainably. To top it all off, everything offered at FG delis
is given to our customers in exchange for a donation. We are eager to give all of our
customers an opportunity to make eating lunch a truly sustainable contribution to
humanity.

Successes to Date: Since our inception in January 2005 and with a meager budget of
$50,000 FG has founded 10 Phase I Delis at universities across the nation, has
empowered 50 socially responsible leaders who are shifting the paradigm in which we
live, has inspired thousands of students to get involved and give back, has given over
$20,000 to THP, and has recruited an internationally recognized advertising agency, Gyro
Worldwide, who is dedicated to helping us effectively communicate our message. We
are growing rapidly and are securing more funds, resources, and connections which will
enable us to scale not only our quantity of delis, but our quality as well.

The fight against world hunger – creating partnership, not handing out charity:
Public attention to world hunger and abject poverty is growing, as is a debate about
foreign aid. While most of the debate has focused on the amount of aid, there has also
been growing controversy about the effectiveness of aid. FeelGood’s mission is to
educate our generation about the effective models of aid. We believe that conventional
top-down planning is not the answer, it is part of the problem. Top-down, service-
delivery approaches are not only too inefficient and inflexible to make a dent in world
hunger, they actually undermine the most important resource — the creativity and self-
reliance of hungry people themselves.

That is why FeelGood supports organizations, The Hunger Project and Millennium
Promise, working in partnership with grassroots people in Africa, Asia and Latin
America to develop effective bottom-up strategies. These organizations have discovered
a proven strategy of three critical elements that — when combined — empower people to
make rapid progress in overcoming hunger and poverty: 1) Mobilizing grassroots people
for self-reliant action 2) Intervening for gender equality 3) Strengthening local
democracy.

FeelGood seeks to educate American youth about the potential and ability of our fellow
human beings born into impoverished conditions. In this way we are creating a
generation that values people born into poverty as equal contributors to society and is
thus eager to empower them to not only end their own hunger, but to be full participants
in our global community.
Lack of education at the college level: FeelGood’s student centered program educates
undergraduates and the university community on the root causes of pernicious
hunger. This is done by students for other students, providing a non-evasive
modality for education dissemination. The program introduces students to
collaborative networks of individuals and organizations working to end hunger
across the globe. This gives students a tangible way to get involved and make a
difference.

At the moment there is a gap in college education on world hunger. No other

organizations exist which focus on college students directly. Our appearance on college
campuses allows student-run distribution of promotion material, workshops, and
meetings. As FeelGood grows, more efforts will be taken to create a broader awareness.

Benefits to The University: By bringing FG to your University, your institution will be

demonstrating distinguished leadership in the fight against hunger in the academic
community. As the pressure is put on the world community to achieve the Millennium
Development Goals (MDGs), the world’s time bound, quantifiable targets for addressing
extreme poverty in its many dimensions, academia is going to have to step up to the plate.
As a result of a flourishing Phase II deli, your university will have already raised
substantial money for the achievement of the MDGs, will have created campus wide
awareness of what the MDGs are, and will have fostered socially responsible leadership
in the university’s graduates who will be standing defiantly for a world free from hunger.
Other universities eager to implement effective and successful programs for advocating
the MDGs will turn to your institution for answers.

In addition to demonstrating leadership in the fight against hunger, having a FeelGood at

your university will greatly enhance your student moral. FeelGood is a culinary
experience for the students and by the students.