Prep resources

1. https://www.preplounge.com
2. http://www.acethecase.com/
3. http://www.consultingcase101.com/
4. http://www.bcg.com/Interactives/ICL/
5. http://www.icmrindia.org/free%20resources/casestudies/freesample.htm
6.

ACE the CASE

1. Understand and Summarize the case question

2. Determine and clarify the case question objective
a. What is the business of the Entity in the case.
3. Funneled Thinking (Mutually Exclusive and Collectively Exhaustive)

Lot of Ideas

Narrow Down to few ideas

Soluti
on

4. Pull together existing information, ask for and gather more information
5. Analyze the information
6. Group Similar Issues together and layout a structure
7. Perform calculations or design solution for the issues.
8. Formulate and present answers.

Frameworks
1. BCG Matrix
2. Porters 5 forces
3. SWOT Analysis
4. Revenue and Cost Modelling framework
5. Business Life Cycle Analysis
6. Key Issues Grouping
7. Problem Decomposition
8. PESTLE

Types of Case Studies

Type of Business Case Concepts Frameworks

Falling Profits Case
New product introduction
Entering a new market
Entering a new geographic
market
Where to locate a new facility
Mergers & acquisitions case
Competitive response case
Changes in
government/regulatory
environment
Product Launch Strategy
Product Launch Strategy
Factors to consider
1. Financial
Analytical ability,
drilldown from a high-level
statement, understanding of
financial
instruments, communication,
industry knowledge
Analytical ability, understanding
of brand management, supply
chain, communication, industry
knowledge
Analytical ability, understanding
of brand management, supply
chain, communication, industry
knowledge
Analytical ability, understanding
of global market dynamics,
geographic currency issues,
supply chain dynamics,
communication, industry
knowledge
,,
1. When the Product
Launch should will
depend on the max
profit that can be
generated as well as the
strategic factors.
2.
Market assessment, BCG matrix,
product mix assessment
Four Ps, market analysis,
competitor analysis, product
portfolio assessment, Porters 5
forces
Market assessment, product
portfolio analysis
Market assessment, supply
chain analysis, competitor
analysis
Market assessment, supply
chain analysis, competitor
analysis
Market assessment, supply
chain analysis, competitor
analysis, structural analysis
Market assessment, supply
chain analysis, competitor
analysis, structural analysis
Market assessment, supply
chain analysis, competitor
analysis, structural analysis,
regulatory analysis
 2. Strategic

Financial Factors will depend on the Revenue Cost.

Key Risks

If the product launch is delayed, then the competitors will gain advantage and we will lose first mover
advantage.

If we are too early, then the defect rate will be higher and quality will be compromised. The replacement
cost will be higher. Brand Image will be tarnished.

Other Factors

1. Ownership of the company: - If the investors are aggressive, then the Product Launches are
faster.
2. Positioning: - If company is behind the market curve, the product launches will have to be faster.
3. Existing Product Launches:- How can be a new product fit into existing product launch plan ?

Profitability
1. MetricStream Case Study

Convergence

Convergence = Revenue Cost

Goal: - Increase the Revenue and Decrease the Cost

Revenue Factors

1. No of Products sold (A)

2. Price per Product (B)
3. Time Spent in providing the Services [C]
4. Price of Service [D]

Revenue = A*B + C*D

Major Driver C

How to decrease the Time spent in providing the Services

1. Less Customization
2. People
3. Product
4. Process
5. Technology

Cost Driver

1. Fixed Cost
2. Variable Cost
Basic Frameworks
1. Cost Benefit Analysis
2. Internal vs. external market factors
3. Fixed vs. variable costs
4. Opportunity cost
5. Porters Five Forces
6. PESTLE

Internal Vs External Factors

Internal

External
Customer Market Competitor Risk
(PESTLE)
People
Product
Process
Technology

4 Ps and 4 Cs
4 Ps

4 Cs
Customer Cost Competitor Capabilities
Price
Product
Position/Place
Promotion

Important Questions