From: "Newaldass, Shiv (EOM)" <shiv.newaldass@.Gc.

-qcv>
Subject: FW: Background on McMillan
Date: December 12,2013 10:47:25 AM EST
To : " J a m e Fo nta ne-Ga n se I (iam ie@_fq filatleee iflpany. ccm ) "
i i I

<iamie@foniain*co >, "Anne Corbett (alc@envisionmcmillan.conl)"

<*ic@envisionmcmillan.com>, "Tania Jackson (create communita+@yqhps.gem)"
< create corn n': u n itas{& Va h oo. co m >, "gwee rs@tra rn i-fi e croi,v. co rn " i I

<aweers@tram mel lcrorrv. cor-n >, "Aakash Thakka r (athakka r@eya. c*ry)"
<athe kkar@elq. c*m >, "Jai r Lynch @)" .j kl@j4ll_y0sh..ssm r,
" Brian Jackson (bi a*kso n@eve. com)" < biackson @eys. cqi-fi >

All,

ln order to address misconceptions about the site, l've used the attached documents to help. The
first explains how the confusion around the moniker "Park" was even apparent then and that the
sand filtration site was always an industrial space. The second document is from the McMillan
Reservoir nominating document. You'll note that unCer the reservoir, the name McMillan Park
and Playground. The Sand Filtrafion is across the street. This is as apparent in the second page,
but you'll need to rotate the file to get a more familiar view. We've had journalist from the Post,
the City Paper; and some blogs reach out to us, sometimes with a very biased angle that they
would like to pursue. When shown these and engaged further; it becomes a matter of how much
integrity these journalist have continuing with a story that they kno,+r is inaccurate. The ones l'rye
communicated with have allbacked off of the biased angles and one even wrote a someurhat
favorable editorial this past summer. I know Anne and others have had various engagements as
well.

think it's vei"y important to address misconcepfions head on. When ignored in the pasi, it didn't
I
have the believed effect of simply going away. ln fact, it seemed to have further inspired the
perpetrators of ihese myths and left some of the project's supporters in the community, arguing
against a mounting cror,vd.

Also, l've made a concerted effort to address recornmendations that are simply infeasible, like
doing the Sky!ine or building some homage to European/Mid-East architecture. For many who
are not involved in development, the idea of doing more than what's practical, might seem
plausible if presenied right. Look at u'rhat happened during the HPRB process with the "People's
Plan".
The idea of hiring your company Jamie was always rneant to change the dynamics a bit. Doing
more of the same and ignoring blatant misrepresentations doesn't do this. Thanks.

Shiv

Shiv Newaldass I Project Manager

Government of the Disirict of Columbia
office of the Deputy Mayor for Planning & Economic Development
1350 Pennsylvania Ave, NW Suiie 317 | Washington, DC 20004
I W 2A2.67 4.2336 | r 202.7 27. 6703 | Shiv. Newaldass@dc.
qov
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Shiv -

This is excellent information to have - thank you. Please rest assured, one of our key priorities is to
tackle misconceptions head on. The plan has been to use the community and key stakeholders/thought
leaders to do this - instead ofjust VMP - because it is significantly more impactful to have the
community spreading our message. Our first meeting of the new "Neighbors for McMillan" coalition is
this coming week. We will arm them with a toolkit that includes various tactics and strategies to assist
them in "fighting back" against inaccuracies online, in the media and at hearings, meetings, etc. We
will be encouraging and aggressively facilitating their vocal participation over the coming months.

One of our primary strategies is to discredit the opposition and create a sense of mistrust with regard to
their motives. A key pillar of our messaging with the coalition is that the opposition has been hijacked
by self-serving, special interest groups who care very little about this community specifically. In order
to further their objectives, they have resorted to spreading misinformation and mischaracterizing the
redevelopment efforts. We need to stand up, reclaim this conversation and get the truth out there - so
the community does not lose out on this tremendous opportunity.

/, FBHTAIHE
$* &=;***iF=+%Y

Jamie Fontaine-Gansell
Fontaine & Company
o.4'10.366.3940
f .410.497.1133

WE'VE MOVED!
2423 Maryland Avenue
Suite 300
Baltimore, MD 21218

twitter: @JamieFontai ne
linkedin: i!nkeciin.camlin/iamiefoniaine

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