Professional Documents
Culture Documents
FSSO 152
1 September 2017
Many attended convocation to celebrate the start of the new academic year. Others
attended to honor exceptional faculty. Some were required to be there. However, there was only
one person there to sell a book. Indeed, Sarah Vowell tirelessly pitched her book in her
convocation address.
Vowell began her speech by wittily recounting history. She continued to slowly lecture
the audience about the entire contents of her book, gifting the students a summary of Lafayette in
the Somewhat United States better than SparkNotes could ever have. Eventually, her efforts
became so extensive that many individuals no longer felt the need to purchase the book, an
approach seemed to neglect the traditional role of a convocation address as an inspiring speech, it
did address Vowells purpose, which was to entertain the audience. In fact, President Snyders
introduction made it clear that Vowell was expected to repeat her previous success as a guest
lecturer at Case with her unique style of integrating history with humor. This is exactly what she
accomplished.
Vowell targeted an audience range of 30+, with whom most of the jokes stuck. There was
the occasional joke that landed among the students, but it was clear that Vowells attention was
focused on the adult audience. This made logical sense. She had figured out that the public who
voluntarily attended convocation would primarily be in older range. Since her goal was to sell
her book, these would be the ones who would buy it. For this reason, regarding Vowells own
goal, she accurately gauged the audience, but this method also excluded a critical part of the
audience. Evaluating the address thus became complicated as it was purposeful, but its
classification as successful would depend on the definition of success. Regardless, it is clear that
This was also evident in her stylistic choices. Overall, Vowell attempted to engage the
reader, and she achieved this with personal or modern-day connections and humor. The first
manner in which she captured the audiences attention was with her interesting comparisons
regarding historical facts. For example, Vowell related the age of Lafayette when he became a
general in the Revolutionary War to the age of college students, highlighting the differences in
their actions in a humorous way. The ultimate effect of this technique is that it makes the address
more memorable as individuals connect with the ideas on a personal level. This was indeed
effective with her target audience range as, throughout the talk, she chronicled Lafayettes life,
reminding the adult audience of their own journey. Through this enhanced interest, Vowell
increased the chance of future sales of her book. Similarly, humor also peaked the audiences
interest. Instead of taking the chance that she may bore the audience to death with her historical
recollection of Lafayettes life, Vowell ensured that the audience remained attentive by making
them laugh. As a result, her points were more likely to be recognized and absorbed by her target
Overall, Sarah Vowells convocation address provides an insight into talks given to spur
a particular action. Vowell deviates from the traditional persuasive speech style. Instead, with her
unique connections and humor, she creates enough interest in the minds of her target audience to