Professional Documents
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QUANTITATIVE TECHNIQUES
UNIT 2 - CALCULUS
• Differential calculus: Rules of differentiation through formula (Algebraic,
exponential, and logarithmic)
• Applications in the field of demand analysis, elasticity of
demand, supply analysis, market equilibrium (calculation of price and equilibrium
quantity); cost analysis, and revenue analysis (including cases of cost
minimization and profit maximization)
• Partial differentiation: Rules of partial differentiation and their
application for estimating marginal utility, cross elasticities, and marginal
product.
UNIT 5 - PERT/CPM
• Construction of Network diagram
• Types of Floats: Total, Free &Interfering floats
• Crashing for determination of optimum duration of project.
RECOMMENDED BOOKS
• Introduction to Business Mathematics (by) V. K. Kapoor (Sultan Chand & Sons)
• Quantitative Techniques in Management (by) N. D Vohra (TMH).
• Quantitative Analysis for Management (by) Barry Render and Ralph Stair, Jr.
• An Introduction to Management Science (by) Anderson, Sweeney and Williams
• Quantitative Analysis for Management Applications by L N Aggarwal and Parag Diwan
(Global Business Press)
ORGANIZATION BEHAVIOR
UNIT 5. LEADERSHIP
• Meaning; leadership and management
• Perspectives on leadership: Trait, behaviour, contingency factors
• Transformational vs. transactional vs. charismatic leadership
• Leaders as mentors
RECOMMENDED BOOKS
• Organizational Behaviour (by) Kavita Singh (Dorling Kinderlay – India: 2010
edition, released in 2009)
MARKETING ESSENTIALS
UNIT 1 - INTRODUCTION
• Nature, Scope, and Importance of Marketing
• Marketing Management Process
• Marketing Environment
• Marketing Probing
• Consumer Behaviour
• Segmentation and Targeting
UNIT 3 PRICING
• Meaning; types (free market, administered controlled); significance
• Objectives dictating strategy: Target rate of return, meeting or preventing
competition, market share, profit maximization, survival, public image, product
image…
• Factors dictating pricing strategy: Internal and external (5 c’s: cost, customer,
competition, context, and control)
• Setting up of price: Bases (cost, customer, competition)
• New product pricing: Penetration pricing; skimming pricing; competitive pricing;
predatory pricing
• Geographical factor: Fob pricing; home delivered pricing; zone pricing; uniform
delivered pricing; base point pricing; freight absorption pricing
• Adopting the price: Fixed vs. variable; price range; psychological pricing; loss
leader pricing; follow the leader pricing; discriminating pricing; pricing over
stages of PLC; resale price maintenance
• Pricing in practice: Discounts; MRP; price higher than MRP.
• Initiating a price change: Reason (cost, demand, quality) and techniques
• Responding to a price change by the competitor: Ignore; react
UNIT 5 PLACEMENT
• Placement Strategy
• Marketing Middlemen
• Physical Distributions
• Selecting channel members
• Channel length, determinants of channel length
• Vertical Marketing Systems (VMS) and Horizontal Marketing Systems (HMS)
RECOMMENDED BOOKSS
• Marketing Management (by) Kotler, Keller, Koshy & Jha (12th Edition)
• Marketing Management (by) Arun Kumar & N. Meenakshi (Vikas: Latest
Edition)
• Adrian Palrrler Introduction to Marketing, Oxford
• Czinkota and Kotabe, Marketing Management, Thomson
• Ramaswarry and Namakumari, Marketing Management, McMillan
MANAGEMENT PROCESS
RECOMMEDED BOOKS
• DEMAND ANALYSIS
Concept of demand & demand functions; demand schedule & demand curve; types of
demand; kinds of demand; factors influencing demand; expansion / contraction of
demand vs. increase / decrease in demand, significance of demand analysis for the
firm.
• ELASTICITY OF DEMAND
Concept of elasticity, price elasticity of demand; meaning, values, determinants,
measurement & implications; slope vs. elasticity; TR, TE & eDP, AR, MR & eDP,
strategies to maximize total revenues, cross elasticity of demand; income elasticity of
demand: meaning values & measurement; income elasticity vs. income sensitivity;
advertising elasticity of demand; significance of the concept of elasticity of demand
for the firm.
• UTILITY ANALYSIS
Consumer behaviour, choice & utility; concept of TU, MU & AU; LDMU; LEMU;
equilibrium of a consumer; explanation of falling demand; income, substitution, &
price effects & consumer choices; paradox of value; consumer surplus; significance
for a seller.
• SUPPLY ANALYSIS
Concept; types; factors dictating supply; supply curve & supply schedule; law of
supply; expansion / contraction of supply vs. increase / decrease in supply
• ELASTICITY OF SUPPLY
Concept; values; measurement; determinants; implications for the suppliers
• PRODUCTION ANALYSIS
Concept of production & production function; LR & VR; LVP; relationship between
TP, MP, and AP, stages of production, concept of returns to scale & laws of returns,
impact of technological change on return, concept of Isoquant, isocost lines &
equilibrium; equilibrium under cost constraint & for a given output; economic region
of production; expansion path.
• PERFECT COMPETITION
Meaning and characteristics; SR equilibrium, break – even analysis and shut down
point, long run equilibrium; supply curve for a competitive firm – LR (horizontal,
rising or falling) and short run; efficiency of competitive markets; advantages of
perfect competition; disadvantages of a competitive firm.
• MONOPOLY
Concepts; source of monopoly power; measure of monopoly power; cost, revenue and
equilibrium under monopoly; supply curve of a monopolist; shifts in demand and
impact on monopoly firm; advantages and disadvantages of monopoly; monopoly vs.
perfect competition.
Price discrimination: meaning, conditions; types; equilibrium
Monopsony
Bilateral monopoly
• MONOPOLISTIC COMPETITION
Meaning and characteristics; equilibrium of a firm in short run and in long run;
sources of differentiation; promotional costs and equilibrium.
• OLIGOPOLY
Meaning; characteristics; Cournot’s model; kinked demand curve model; price
leadership model; cartels; game theory treatment of oligopoly.
RECOMMENDED BOOKS
UNIT 1. INTRODUCTION
• Meaning of accounting and financial statements
• Accounting standards
• Accounting Mechanics
RECOMMENDED BOOKSS
• Financial Accounting – A Managerial Perspective (by) R. Narayanaswamy (PHI:
Latest Edition)
• Financial Accounting for Management (by) Dr. Ambrish Gupta (Pearson
Education)
• Dr. Jawaharlal, Accounting for Management, HPH
• Khan and Jain, Management Accounting, TMH
• Louderback and Holmgren, Managerial Accounting, Thomson
3. MS EXCEL
• Introduction
- Worksheet, Workbook, Rows, Columns, cell, data types.
• Applications
• Formulas & Functions
• Cell Referencing
- Relative, Fixed & Mixed.
If function:
- Multiple sheet handling
- Vlookup / Hlookup function
- Cell Formatting
4. MS WORD
• Basics & Mail Merge
5. MS POWERPOINT
• Introduction
• Hyperlinks
To be website
- Between slides
Action Buttons
Backgrounds (Pictures, Themes)
Animations
Inserting Sound & video
Reference books
IT FOR MANAGERS
A. BUSINESS LAWS
B. COMPANY LAW
Reference books