Toys4You Sales Data (FY11 to FY16)

FY11 FY12 FY13 FY14 FY15 FY16 $8

Revenue ($M) 7.90 7.60 7.50 6.40 6.60 6.30
Gross Profit ($M) 4.40 4.00 4.00 2.90 3.70 3.50
$7

Store Revenue ($M)

FY11 FY12 FY13 FY14 FY15 FY16 $6
Sydney 4.74 4.79 4.65 4.35 3.76 3.47
Melbourne 2.37 2.20 2.03 1.60 1.39 1.20 $5
Brisbane 0.79 0.61 0.83 0.45 0.46 0.57

Revenue ($M)
Online 0.00 0.00 0.00 0.00 0.99 1.07 $4

Number of products solds (M) $3

FY11 FY12 FY13 FY14 FY15 FY16
Sydney 0.134 0.123 0.103 0.110 0.101 0.110
$2
Melbourne 0.059 0.048 0.045 0.046 0.033 0.030
Brisbane 0.018 0.017 0.019 0.010 0.013 0.011
Online 0.000 0.000 0.000 0.000 0.035 0.028 $1

$0
FY11
 $8

$7

$6

$5
Revenue ($M)

$4

$3

$2

$1

$0
FY11 FY12 FY13 FY14 FY15 FY16
Sydney Mel bourne Bri s bane Onl i ne
Toys4You Income Statement FY16

Sydney Melbourne Brisbane Online

Revenue $3,468,000 $1,214,000 $567,000 $1,069,000

Cost of Goods Sold (COGS) $1,634,000 $521,000 $255,000 $441,000
Gross Profit $1,834,000 $693,000 $312,000 $628,000

AUS Corporation Tax 30.00%

Notes:
1. All dollar values are in Australian Dollars
2. Gross Profit = Revenue - Cost of Goods Sold
3. Tax = Profit before Tax * AUS Corporation Tax
4. Financial year refers to the period, 1st July 2015 to 30th June 2016
5. Administrative expenses are displayed as a total amount, and are not broken down by store location.
6. Labour costs are displayed as a total amount, and not broken down by store location.
 Total

$6,318,000
$2,851,000
$3,467,000

Labour costs $1,998,000

Administrative expenses $874,000
Profit $595,000

Profit before Tax $595,000

Tax $178,500

Net Profit $416,500

People Stats FY16

Company Summary (based off company statistics and staff surveys)

People People

avg heads Avg FTE avg heads avg fte

Sydney 37% 50% 19 16
Melbourne 31% 28% 16 9
Brisbane 24% 13% 12 4
Total Stores 92% 91% 47 29
Head Office 8% 9% 4 3

Total Company 100% 100% 51 32

Primary reason for leaving

lack of financial didn't enjoy
lack of training dismissed
benefits work
Leaver 17% 32% 2% 34%
 Staff turnover

starter leaver
5 4
6 5
6 7
17 16
2 2

19 18

eason for leaving

pursuing further
other maternity leave
education
5% 7% 3%
Toys4You Customer Survey (FY16)

The Toys4You Customer Survey was completed over the month to 30 June 2016. It asked customers to complete the survey at
That is, immediately after they purchased a product either in-store or online.
All questions in the survey were optional.

Please could you let us know your age:

Value
under 14
15-18
18-24
25-34
35-44
45+

Are you?:
Value
Male
Female

For everything you have bought please select the option that most closely reflects the way you shop.
Value
I bought equally in store and online
I usually buy everything online
I bought less in store / more online
I bought more in store / less online
I usually buy everything in store

How does the online store compare with the store experience?:
Value
Not as good
About the same
I don't really go into a store - I only shop online
Better
Much worse
Much better

Who did you purchase the product/s for?

Value
Myself
My son
My daughter
Other family relation (youth)
Other family relation (adult)
Other

How did you hear about the product/s you purchased?

Value
Flyers
Son/daugther/other family relation telling me
Television
Toys4You online newsletter
Through website
Other

Were you happy with the price of the product

Value
Yes
No

Do you have any suggestions or comments for us?

I think the prices of the goods are too expensive, I would probably buy more toys if you would provide a decent price for them
Why is the Zoidberg 3000 not available online?? My kid wants it and he is driving me nuts!
Took me 25 minutes to get served in Brisbane... Perhaps if you targeted the purchaser of the toy and not just the user you might do better
Employees dont really know much about the toys. Its rather disappointing, when i dont have time to do background research about the feature
My kid really enjoys playing with all the toys on show, so great to have that experience in-store! Bought a couple of toys for my relatives and m
Your returns policy is quite poor. Takes a while to sort things out
I sent an email to the customer service email to the online site and it bounced back. Tried to call to sort it out and your staff member did not kn
Im from Melbourne and recently went to your store in Sydney. What a difference! Melbourne should really be at least at the same level
Count Percent %
292 3%
975 10%
1169 12%
975 10%
3411 35%
2924 30%

Count Percent %
5262 54%
4483 46%

Count Percent %
2489 23.7%
3564 34.0%
2743 26.1%
1154 11.0%
540 5.1%

Count Percent %
5434 50.2%
2258 20.9%
1547 14.3%
345 3.2%
645 6.0%
586 5.4%

Count Percent %
1200 11.1%
5657 52.3%
4879 45.1%
4208 38.9%
300 2.8%
558 5.2%

Count Percent %
650 6.0%
3018 27.9%
 56 0.5%
4340 40.1%
3245 30.0%
100 0.9%

Count Percent %
3420 35.8%
6123 64.2%

toy i was looking for