Key Findings from Qualitative Survey

Demographic Information:

Country Total number of NRB Highest concentrated Household Income

(Approx) area

USA 2,77,000 New York City (18%) $4500-$5000

UK 2,38,000 London (65%) $6000

Canada 1,00,000 East Toronto $8000

Australia 27,809 New South Wales $5500-$6000

(61.2%)

Online Furniture Purchase Trend:

In 2014 the furniture sector only attributed 2.6% of total sales to online, globally
Online furniture order about $114 drove online retail sales from $264.2 billion in 2013 to $304.9
billion in 2014
Over two thirds (69 percent) of US online adults shop online at least once in a month
E-commerce is now approaching $200 billion in revenue in the United States alone and accounts
for 9% of total retail sales, rose up by 5%in five years

Delivery System:

47% of all online orders include free shipping

Shoppers spend 30% more per day when free shipping is included
Delivery time Varies from 2-5 days depending on the location and also varies from brand to
brand
Special care of the ordered furniture is demanded while delivering the product at the doorstep of
the customer
Free assembly service can be provided for any order over certain amount of price range

Warehouse facility:

It is recommended to go on a partnership with a company which provides both warehouse facility

and have an experienced delivery system, especially in the target region
Refund and Exchange Policy:

In case of damaged furniture immediate refund or exchange is demanded by the customer

Customer also have the right to claim refund or exchange for not meeting the required
performance of the furniture
The refund and exchange policy varies from brand to brand
There is a transaction complication in case of refunding for the damaged furniture

Visual Display:

It is anticipated that, if the customer can see the product form every side with exact measurement
they will not feel the necessity to visit physical store or seeing the product physically
Currently, no brand is providing such facility