Running head: UNIT 5 HERMAN MILLER 1

Unit 5 Individual Case Analysis/Strategic Audit: Herman Miller

Students Name

Students Day Phone number; Students Evening Phone Number

LeTourneau University

MGMT 4803 Strategic Management

Date

Instructor: E. Kathleen Perkins, MBA

UNIT 5 HERMAN MILLER 2

Unit 5 Individual Case Analysis/Strategic Audit: Herman Miller

1. Current Performance

(This does not need to be a complete history of Herman Miller. It is more of a current

evaluation of sales, marketing, earnings per share, and other pertinent facts. It should

show at least a short comparison of previous years for some of the most important data.

2. Key Issue Identification

What is the main challenge or issue facing the company?

3. Analysis of Vision, Mission, and Objectives

a. Vision

b. Mission

c. Objectives

4. Corporate Level Strategies

a. What does the text define as corporate level strategies?

b. Which of these strategies is being used by Herman Miller?

c. Why is this important?

UNIT 5 HERMAN MILLER 3

5. Business Level Strategies

a. What does the text define as business level strategies?

b. Which of these strategies is being used by Herman Miller?

c. Why is this important?

6. Evaluating the External Environment (Five Forces analysis) Rank each force as

high, medium, or low in regards to how it affects Herman Miller.

a. Entrants (high, medium, or low?)

b. Suppliers (high, medium, or low?)

c. Buyers (high, medium, or low?)

d. Substitutes (high, medium, or low?)

e. Rivalry (high, medium, or low?)

f. Overall/conclusion based on the information you used for the five forces.

7. Marketing analysis

a. Price

b. Product
UNIT 5 HERMAN MILLER 4

c. Place

d. Promotion

8. Financial Analysis (Remember which financial ratios/facts were important to the

Glo-Bus game. Those are a good foundation for your answers in this section.)

a. Include a list or chart showing the ratios you used for your financial

analysis.

b. Where does the company stand financially now?

c. What do you think will happen with their finances in the next fiscal year?

d. Why?

9. Evaluating the companys resources and ability to compete.

a. VRIN

i. V

ii. R

iii. I

iv. N

b. SWOT
UNIT 5 HERMAN MILLER 5

i. S

ii. W

iii. O

iv. T

c. Value Chain (include a chart similar to the one in your test)

10. Competitive strength assessment table

(Remember to include your own chart like the one shown as an example in the text.)

11. Core competency

a. What does the text define as core competency?

b. What do you think is the core competency of Herman Miller? Why?

12. Organizational efforts for good strategy execution

13. Ethics and social responsibility (corporate social responsibility)

UNIT 5 HERMAN MILLER 6

14. Culture

15. Analysis of strategic alternatives (These are not just activities the company can

perform; use text terms for the strategic alternatives you choose to list.

Remember that one alternative is to keep doing what they are doing; however, you

need to define what that is.)

a. Alternative One

i. Pros (your thoughts/opinions of why this is an attractive choice)

ii. Cons (your thoughts/opinions of why this is a less attractive choice)

b. Alternative Two

i. Pros (your thoughts/opinions of why this is an attractive choice)

ii. Cons (your thoughts/opinions of why this is a less attractive choice)

c. Alternative Three

i. Pros (your thoughts/opinions of why this is an attractive choice)

ii. Cons (your thoughts/opinions of why this is a less attractive choice)

UNIT 5 HERMAN MILLER 7

16. Recommendation (Which one of the above alternatives are you recommending?)

17. Justification (Why did you choose the strategy listed in #16? What do you expect

this strategy to accomplish?)

18. Evaluation/control

a. Who will manage the implementation?

b. What time frame should be used?

c. What specific areas will need to be watched?

d. What are the key factors that need to be monitored?

e. What will determine whether your recommended strategic alternative is

successful?

f. Why?

References
UNIT 5 HERMAN MILLER 8

(Remember to show your references on a separate page.)

Use a hanging indent after the first line for all references. To keep this format, simply place the

cursor at the front of this line and paste or type your reference material. Then press enter.

Remember to organize your references alphabetically. Remember to delete this line of

text and any other template text before submitting your paper. Remember to check the

Purdue OWL APA web pages for correct examples.

OPTIONAL BONUS SECTION: (you can earn 1-5 bonus points on this section) To earn

bonus points, you must give complete answers.

1. Overall, how do you feel about Herman Miller after doing this strategic analysis?

2. Would you purchase there? Why or why not?

3. Would you purchase Herman Miller stock? Why or why not?

4. What was the most important thing you learned from doing the Herman Miller

audit?

5. What did you learn in our course that you can apply to your current work

situation? (If you are not currently working, use a previous position or a hoped

for new position.)