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computers': study
(philstar.com) | Updated July 2, 2013 - 11:00pm
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MANILA, Philippines (Xinhua) - Filipinos are using their mobile phones not only to
communicate but also as mobile computers as well, according to a recent market study issued
Tuesday.
TNS, a global customized research company, said in its report that Filipino consumers are not
just using cell phones to call and texting messages and photos, but also as a means to have
"internet- on-the-go," allowing users to be always online.
Of the 38,000 respondents in Metro Manila, 75 percent of the respondents surveyed used
mobile phones to take photos or videos; 45 percent to browse the internet; 44 percent to access
their social networking sites; and 37 percent to check their emails. The study was conducted
from November 2012 to January 2013.
"Based on the findings of the study, the increase in various mobile activities explain the growing
trend of Wi-Fi accessibility in public areas," said TNS Philippines Managing Director Gary de
Ocampo.
About 35 percent of Metro Manila respondents connect to the internet via Wi-Fi access in public
areas in 2013.
The study also showed that Filipino consumers changed their purchasing priorities from buying
phones based on physical features to choosing a phone that will enhance personal experience.
The study identified five growth potential for increase mobile usage video calling, Wi-Fi at
home, watching live TV shows, blogging and streaming video like You Tube.
The sale of smartphone in the Philippine market is seen to increase significantly in the next few
years as prices go down.
The TNS study also revealed that most Filipinos living in Metro Manila own "multiple screens" or
more than just one device.
A typical household owns at least four of the following devices : a mobile phone (89 percent),
smartphone (53 percent), tablet (14 percent), desktop (39 percent), laptop/netbooks (37
percent) and smart TV (4 percent.)
http://www.philstar.com/headlines/2013/07/02/961059/more-filipinos-use-cellphones-mobile-
computers-study
http://www.gmanetwork.com/news/scitech/technology/315786/phl-mobile-usage-getting-more-
sophisticated-survey-says/story/
"A typical household owns at least four (4.6) of the following devices:
a mobile phone (89%), smartphone (53%), tablet (14%), desktop
(39%), laptop/netbooks (37%) and smart TV (4%)," the study said.
TNS said this gives opportunities for brands can minimize risks and
realize the opportunities of these mobile trends.
The study also showed mobile users have changed their purchasing
priorities, from buying a phone based on its looks to finding features
that will enhance their personal experience.